If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

　　In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

　　Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

　　In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

　　Landscape entry culture into the heart

　　If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

　　In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

　　Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

　　The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

　　Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

　　At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

　　Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

　　This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

　　The integration of literature and tourism accelerates the circle

　　The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

　　After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

　　The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

　　In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

　　In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

　　As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10；, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1；; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

　　These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

　　Creativity leads three-dimensional marketing

　　Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

　　In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

　　From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

　　In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

　　From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

　　Technology empowerment leads the future.

　　The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

　　The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

　　Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

　　On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

　　In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

　　Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)

　　[Smart Car News] According to reports,Is vigorously expanding its presence.ItalySales network, plans to establish 105 sales outlets by 2025. Ke Li, vice president of BYD, announced that by the end of 2025, they hope to have 500 sales outlets all over Europe, among which Italy will become one of the key markets.

BYD

　　BYD is rapidly emerging as a new force in the European automobile market. The new plant in Hungary is expected to be officially put into production by the end of 2025, and will focus on producing four popular models: Atto 2), Atto 3, Dolphin and Seagull. Initially, BYD intended to launch the small and flexible Seagull in Europe first, but after careful consideration, the company decided to give priority to the production of Dolphin and Atto 3 with greater sales potential, especially Atto 2, to meet the market demand.

　　Data show that from July to September this year, BYD sold more than 1.13 million cars, an increase of 38% compared with the same period last year, setting a new high in quarterly sales in brand history. This also makes it successfully surpass Ford and become the sixth largest automobile manufacturer in the world. In sharp contrast, Ford’s sales decreased by about 40,000 vehicles in the same period.

　　With the opening of more sales outlets and the completion of the Hungarian factory, BYD is expected to further consolidate its position in Europe and the world, and bring more people the choice of green travel.

1905 movie network news The blockbuster "Deep Sea Monster" starring and will be released worldwide on August 4th. A few days ago, starring Jason Wu came to Xi ‘an Road Show to communicate and interact with the audience.

At the roadshow, Miao Fu, a famous crosstalk performer, appeared in surprise. When he shared his feelings about watching movies, he first mentioned those China elements in the film, and he teased that he was very impressed by Jason Wu’s "grandson". In this scene, Jason Wu is chased by Megalodon, and Jason risks leaving the hatch open, waiting for Jason Wu to flee back to the base. When Jason Wu said to Jason that "you should close the hatch" after he escaped from danger, Jason teased himself that he really thought so. In this angry and funny situation, Jason Wu blurted out a "grandson", which made people laugh.

In this case, expressing in the mother tongue can better reflect the mood at that time than English, and also show the close relationship between the two. China slang is not abrupt at all in English conversation, and many viewers laughed and said that "this is the correct way to open Chinese lines". In addition, Miao Fu also said that China also has its own monsters, expecting Jason Wu to show The Classic of Mountains and Seas to audiences all over the world in the future.

Many spectators at the scene said that they were very proud to see China culture go global. An audience member said excitedly that "there are many original China cultures in the film, which makes more people in the world see our culture. This is a very exciting thing", and then he took out a special Chinese hamburger from Xi ‘an and gave it to Jason Wu. Jason Wu expressed surprise that "Chinese hamburger will not be Chinese hamburger just because it left Shaanxi. We should also let China culture go to the world."

In addition to the transmission of China culture, the audience was also moved by the role image created by Jason Wu in the film. A male audience said, "I didn’t expect Jason Wu to play a scientist who is ingenious and good at outsmarting the enemy in the film, which broke the stereotype of foreigners that China only knows kung fu". The audience also gave Jason Wu a basketball with a shark printed on it. He threw the basketball far from the audience and was firmly caught by Jason Wu with one hand on the stage. The scene instantly sounded in alarm.

The girl who became popular in Datang City that never sleeps in Xi ‘an also came to the scene, calling the film "thrilling and exciting". She was so immersed that she felt a little "robbed for the rest of her life" after watching it. The girl also mentioned that when she plays a tumbler, she will also extend her hand to the tourists as an invitation gesture, which coincides with Jason Wu’s well-known classic action. The two immediately stood together, recreating this classic hand gesture, and the flash of the mobile phone flashed in laughter.

One viewer said that he thought the film was particularly relaxed and decompressed, and saw Megalodon open his mouth again and again, "as if throwing all the troubles and anxieties in life to his big mouth and letting Megalodon swallow it up". After listening, Wu Jing said with a smile that "we can bring a happy summer vacation to everyone, and our goal will be achieved".

The film not only won the love of adults, but also was welcomed by many small audiences, and planted the seeds of exploring the ocean and exploring the unknown in the hearts of many teenagers. A small audience was particularly excited after seeing the film, and he also played a song "Lonely Brave Man" with a calculator. While marveling, Jason Wu also said that he was no longer a lone ranger this time. Outside the play, two different teams collided and exchanged ideas. In the play, players from two different cultural backgrounds explored the unknown ocean world together.

Another small audience said excitedly, "Brother Jason Wu is amazing! I’m not afraid to meet such a big megalodon shark. " Jason Wu carefully explained to the small audience that he believed that people and the ocean, people and marine life can coexist harmoniously, which is the influence of China’s traditional values of "animism".

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Among the new generation of actors born after 1995, Zhao Lusi’s existence can be said to be clean.

At the age of 22, her works are prolific. In addition, her acting skills have been recognized by the public. With a series of works, she won a double harvest of word of mouth and popularity. Only five years after her debut, she has achieved the present results, which is really enviable.

When I was a child, Zhao Lusi was not only good-looking but also interesting in soul. She was often praised for her beauty when she was away from home. But Zhao Lusi is a real academic scum.

She once revealed in an interview that she didn’t like studying, and her academic performance was always poor, especially in math. The worst exam only got 16 points. But compared with those artists who come with their mouths open, Zhao Lusi is more real.

Zhao Lusi, who was in high school, uploaded a photo to the Internet. Unexpectedly, it was still on fire, and even turned into a red-hot space network map. Wang Han, the famous host of Mars Intelligence Bureau, invited her to become a senior agent, and Zhao Lusi’s performance in front of the camera was remarkable.

As the director, Wang Han will also ask Zhao Lusi questions from time to time to increase the exposure of some shots.

Later, Zhao Lusi welcomed the second noble, named Yu Zheng, the "star-making machine" in the entertainment circle.

For example, Yang Mi, Zhao Liying, etc., which also proves that Zhengzheng’s vision is still very good. , gave Zhao Lusi the role of female two.

Because Guan Xiaotong, the heroine at that time, the audience preferred Zhao Lusi’s performance because of her modeling and other reasons. Zhao Lusi played such a wonderful role for the first time, which also paved the way for the fire behind.

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Zhao Lusi’s works occupied the whole hot search list, and the relaxed and funny plot also attracted the attention of many viewers. With the popularity of the plot, everyone finally saw the existence of this precious girl.

Do you like such a beautiful Zhao Ruth? Welcome to leave a message in the comment area ~

Editor in charge:

Increasing income does not increase profit! The number of closed stores is greater than the number of new stores, and the goal of "thousand stores" of good shops is suspected of cutting leeks!

Good shops have always regarded themselves as "high-end" snacks, but high-end in consumers’ minds means expensive.

Snacks should be able to taste a delicious and economical comfort when you are tired, and bring relief to your tired body. However, when consumers find that snacks have become a high-priced commodity and feel that the pain of wasting their wallets even exceeds the delicious enjoyment, snacks have also become a problem.

Therefore, despite the rapid rise of good shops, neither product breakthrough nor brand positioning has achieved good results.

Judging from the financial and operating data disclosed by good shops in recent years, the operating ability of good shops is lacking.

From a longer time dimension, in the past three complete years, there has been a situation of "increasing income without increasing profit" in good shops. In 2020, good shops achieved revenue of 7.894 billion yuan and net profit of 344 million yuan; However, by 2022, its revenue has increased to 9.44 billion yuan, but its net profit is only 334 million yuan.

At the same time, the online business growth of good shops is also weak. In 2022, the online main business income of Liangpin Shop was 4.698 billion yuan, down 3.29% year-on-year.

In this context, the company’s share price has also entered a downward trend. On July 15, 2020, the stock price soared to 86.52 yuan/share, with a market value of nearly 30 billion. In contrast, today’s share is 24.84 yuan, the total market value is less than 10 billion yuan, and the market value has evaporated by about 20 billion yuan.

For an enterprise that has been firmly established in the market for 16 years, the predicament of the good shop is undoubtedly the most difficult moment in its history.

First, the number of closed stores is greater than the number of new stores, and the goal of thousands of stores is suspected of "cutting leeks"

In addition, following the hot spots in the market, Liangpin Store began to sell Xiaoqing Lemon Juice, a very popular drink at present, and put this product in the most conspicuous position in the freezer of the store.

In recent investment activities, regarding issues related to store expansion, Liangpin Store said: "While polishing the model of big stores, the company opened 80 new stores in the first quarter. In the second and third quarters, the company will speed up the pace of opening offline stores and make efforts to achieve the goal of opening 1,000 new stores throughout the year. "

However, the goal of a thousand shops in a good shop seems as empty and empty as its "high-end" slogan.In the first quarter of this year, the number of newly opened stores in Liangpin shops was 80, while the number of closed stores reached 122, which was higher than the number of newly opened stores. According to the progress in the first quarter, only 320 good shops can be opened a year. At the same time, even if the accelerated process reaches 1,000 in the later period, the number of closed stores of good shops may far exceed the number of new stores according to the ratio of opening stores to closing stores in the first quarter.

At the same time, from the point of view of the number of stores in the past three years, the number of closed stores of good shops has also increased rapidly while the number of new stores has increased rapidly, which has led to the net growth of no more than 300 stores in 2020-2022. Taking 2022 as an example, the number of good shops increased by 720, but the number decreased by 468 in the current period.

As can be seen from the number of stores opened in the past, franchise stores are the main driving force for the growth of new stores in good shops. Behind the high rate of opening and closing stores is the high joining cost of good shops.

According to the official website data of good shops, the minimum joining cost of good shops is 475,000 yuan. Among them, the performance bond is 100,000-200,000 yuan, the brand use cost is 45,000 yuan /3 years, the store decoration cost is 180,000-220,000 yuan, and the shelf/electronic equipment is 150,000-250,000 yuan.

On the online platforms such as Xiaohongshu and Tik Tok, some users said that the joining cost of good shops is high, and it is difficult to make a profit when the daily operating income reaches 7,000 yuan. According to preliminary calculation, in the north, Guangzhou and Shenzhen, according to the monthly rent of 25,000 yuan plus 14,000 labor and miscellaneous expenses, the annual cost of good shops will be 468,000 yuan. Even if it is estimated by the lowest joining cost and 30% gross profit margin, it will take two years to return to the capital, and the daily break-even will reach 6000 yuan in operating income.

In the stock bar, the joining of good shops has triggered a discussion. Some investors’ views are very sharp, and they compare the existing joining mode of good shops to "cutting leeks". According to these viewpoints, this model is more like opening a new branch with the funds of franchisees, but it fails to give them corresponding support and profit return. Therefore, franchisees have suffered great risks and pressures, and good shops have benefited from this. In the eyes of investors, this model is no different from "cutting leeks", that is, it constantly attracts new franchisees to invest, but fails to give them due returns and makes them suffer losses in investment.

The current dilemma faced by good shops is that it has become an inevitable choice to improve their performance by opening new stores. If we don’t continue to open new stores, the number of stores closed for various reasons will continue to increase every year. In 2022, for example, a total of 409 stores were closed, of which 235 were closed due to losses and 93 were closed after active optimization.

Therefore, if we do not continue to open new stores, the growth of operating income of good shops will be difficult to maintain. At the same time, the newly opened franchise stores can continue to promote the growth of operating income of good shops through procurement.

In confirming the income of franchise stores, the practice of good shops is to "confirm the income according to the expected amount of consideration when the control of related goods is transferred to franchise stores". Before the listing, the strategy adopted by good shops was "when the franchise stores sell goods to consumers, and confirm the income when the goods are delivered to the end consumers and get the right to collect money". The change of this policy has also attracted the attention and discussion of investors.

Second, major shareholders have repeatedly reduced their holdings, and the decline in stock prices has attracted market attention!

In the face of the gradual decline of e-commerce dividends, the growth momentum of good shops is facing major challenges. This anxiety is widely perceived by investors, and its major shareholders are constantly selling stocks. Recently, the early institutional investors of Liangpin Store, who have been with Liangpin Store for more than ten years, have also reduced their holdings on a large scale.

On June 9, 2023, Liangpin Store received the Notice on the Implementation of Reduction from shareholder Dayong Co., Ltd. From May 25, 2023 to June 8, 2023, Dayong Co., Ltd. reduced its shares by 4,647,000 shares through block trading, with a cumulative reduction ratio of 1.16%.

It is understood that Dayong Limited holds as much as 30.30% of the shares in good shops, making it the second largest shareholder of good shops. This time, Dayong Co., Ltd. plans to reduce the company’s shares by centralized bidding or block trading, with a total of no more than 24.06 million shares, that is, no more than 6% of the company’s total share capital.

The actual investor hidden behind Dayong Co., Ltd. is today’s capital, a well-known investment institution. As early as 2010, today’s capital saw the development potential of the good shop, invested in the company and became its early shareholder. Later, today Capital transferred its shares to Dayong Co., Ltd. as an indirect way to hold shares in Liangpin Store. In the recent reduction action, today’s capital may realize a gain of up to 700 million yuan through cash.

Xin Xu, the head of today’s capital, who is widely praised as the "Queen of Venture Capital", is a prestigious figure in the investment community. She has successfully invested in Wahaha, Yifeng Pharmacy and other well-known brands, and won wide acclaim in the industry by virtue of her profound insight into consumption trends in the primary market.

In the past ten years, today’s capital has consistently supported good shops. However, today’s substantial reduction and cash-out of capital undoubtedly reflects investors’ re-evaluation of the future development prospects of good shops.

What is even more worrying is that it is not the first time that a good shop has been reduced by a major shareholder. Starting from March 2021, Gaochun Capital began to reduce the number of good shops by clearance. On November 20, 2022, Liangpin Store announced that three investment companies under Gaochun Capital, namely Zhuhai Gaoyun, Hong Kong Gaoyun and Ningbo Gaoyun, announced that they planned to reduce their holdings by no more than 22.29 million shares (no more than 5.56% of the total share capital), which was only one step away from the clearance.

At present, Gaochun Capital has reduced its holdings of 2,240,021 shares through centralized bidding, accounting for 0.56% of the company’s current total share capital, and the remaining shareholding ratio is only 5%. At the same time, Gaochun Capital also plans to continue to reduce the shares of good shops through centralized bidding from June 28, 2023 to September 25, 2023.

In the face of the reduction of major shareholders and the continuous decline of stock prices, investors’ worries and dissatisfaction are gradually heating up. In an interactive session of investors, a question stands out, that is, whether the company has formulated an appropriate market value management strategy to deal with this situation, and whether the unilateral decline of the stock price has attracted the attention of the company management team.

What’s more interesting is that some investors have further questioned whether the company’s shares were shorted by large-scale securities lending, and whether an investor seminar should be organized immediately to answer all investors’ doubts. Investors also stressed that every minority shareholder is not only a consumer, but also a disseminator of the company’s brand. Therefore, excellent market value management will undoubtedly be the most substantial return to minority shareholders.

However, there are also views that the selling behavior of major shareholders to good shops is not unexpected. As a matter of fact, the challenge faced by good shops is not limited to finding new growth points. The more serious problem is that their competitive defense line in the old business field is not stable, and a large number of emerging consumer brands are eyeing the market share of good shops.

For more reports about this article, we have published it on Hexun Finance APP. The app store searched for Hexun Finance, downloaded and participated in the index guessing activity to win the JD.COM card and the cash prize of 10,000 yuan.

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Representatives of the winners of the world’s leading Internet scientific and technological achievements release event took a group photo as a souvenir. China Net reporter Dong Ning photography

　　China Net News (Reporter Dong Ning) On the afternoon of November 23, 2020, the 2020 "World Internet Leading Scientific and Technological Achievements Release Event" sponsored by the National Internet Information Office and the Zhejiang Provincial People’s Government was successfully held in Wuzhen Internet International Convention and Exhibition Center, which was the fifth time to hold the world Internet leading scientific and technological achievements release event.

　　The launch event is closely related to the world internet conference Internet Development Forum "Digital Empowerment for the Future — — The theme of "Building a Community of Cyberspace Destiny Together" has created a platform for top-level scientific and technological exchanges, digital economic development and fighting the epidemic. A total of 15 representative leading scientific and technological achievements at home and abroad including Tencent, Ali, Baidu, Microsoft, Qualcomm, SAP and Kaspersky were selected for the launch.

　　The "World Internet Leading Scientific and Technological Achievements Release Activity" aims to show the latest scientific and technological achievements in the global Internet field, promote the concept of Internet technology innovation, green, tolerance and sharing, highlight the extraordinary contributions of practitioners in the Internet field, and build an all-round innovative exchange platform. Since the announcement of the results collection notice in early August, it has received extensive attention and positive response from the global Internet field. This year, more than 300 leading scientific and technological achievements were collected from China, the United States, Russia, Germany, France, Sweden, Canada, Belgium and other countries and regions. The declared projects focused on five major application fields, including industrial recovery and coordinated development, digital social governance, global public crisis response, artificial intelligent cloud life and green digital public welfare practice, covering quantum computing, satellite Internet, artificial intelligence, high-end chips, 5G network architecture and applications.

　　Previously, nearly 40 well-known Chinese and foreign experts in the Internet field formed the "Expert Recommendation Committee of World Internet Leading Scientific and Technological Achievements", with Wan Gang, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Zhi Gong Dang Central Committee and Chairman of China Association for Science and Technology, as honorary director, Wu Hequan, academician of China Academy of Engineering, as Chinese director, and Wiener Zorn, the "father of German Internet" and Internet Hall of Fame winner, as foreign director. The announcement was also specially recommended by the director of the Chinese and foreign expert recommendation committee by Tsinghua University and other four companies, which was used to encourage more scientific and technological talents and enterprises around the world to actively participate in scientific and technological innovation, make unremitting explorations in basic theories and other fields, and contribute wisdom and strength to the better life and development of mankind in the future.

　　According to the principle of "fairness, justice, objectivity and authority" and finally recommended by the expert recommendation committee, the owners of 15 representative leading scientific and technological achievements this year released and displayed their achievements in the form of on-site or remote video, and won commemorative trophies and certificates issued by the world internet conference Organizing Committee. This launch event has aroused enthusiastic response at home and abroad, and attracted the attention of global scientific and technological fields and netizens.

Wu Zurong, vice president of Tencent Cloud and head of Tencent Conference, as a representative of the special achievements of "Science and Technology Fighting", introduced the experience and practice of Tencent Conference in helping to resume work and industrial recovery during the epidemic. China Net reporter Dong Ning photography

Liu Yunjie, academician of China Academy of Engineering and president of Jiangsu Future Network Innovation Research Institute, released the service-oriented future network test environment and technological innovation achievements. China Net reporter Dong Ning photography

Jiang Jiangwei, partner of Alibaba Group and general manager of Alibaba Cloud Basic Products, released the leading scientific and technological achievement, Shenlong: a new generation of software and hardware integrated virtualization technology architecture. China Net reporter Dong Ning photography

Pan Jianfeng, chief scientist of 360 Group, released the leading scientific and technological achievement: 360 holographic star map network space mapping system. China Net reporter Dong Ning photography

Qi Xiangdong, Chairman of Qi Anxin Group, released the leading scientific and technological achievement: a new generation of enterprise network security framework. China Net reporter Dong Ning photography

Pan Gang, a professor at Zhijiang Laboratory of Zhejiang University, released a leading scientific and technological achievement: a neuromimetic brain-like computer with billions of neurons. China Net reporter Dong Ning photography

Li Zhenyu, vice president of Baidu Group and general manager of intelligent driving business group, released the leading scientific and technological achievement: ACE Intelligent Transportation ACE Intelligent Transportation. China Net reporter Dong Ning photography

Yu Kai, the founder and CEO of Horizon, released the leading scientific and technological achievement: the in-vehicle artificial intelligence computing chip. China Net reporter Dong Ning photography

Shi Jilin, vice president of Huawei, released leading scientific and technological achievements, Agent: Intelligent Upgrade Technology Reference Architecture. China Net reporter Dong Ning photography

　　Attached:

　　List of 15 Achievements of "World Internet Leading Scientific and Technological Achievements Publishing Activities" in 2020

　　First, the "science and technology against epidemic" special release results (1)

　　1. Science and technology are good, and cooperation is seamless — — Tencent conference practice

　　— — Shenzhen Tencent Computer System Co., Ltd.

　　2. Big data platform for epidemic prevention and control and resumption of work and production.

　　— — China electronic science and technology group company electronic science research institute

　　3. SAP’s early warning system for close contacts in Covid-19 based on distributed and open source technology.

　　— — SAP China Co., Ltd.

　　4. novel coronavirus National Science and Technology Resource Service System

　　— — institute of microbiology, chinese academy of sciences

　　5.AI is anti-epidemic — — The overall solution of unmanned distribution in Meituan

　　— — Beijing Sankuai On-line Technology Co.,Ltd

　　Second, independent publishing results (14 items)

　　1. Service-oriented future network test environment and technological innovation

　　— — Jiangsu province future network innovation research institute

　　2. Shenlong: a new generation of software and hardware integrated virtualization technology architecture

　　— — Alibaba cloud computing co., ltd

　　3. 360 Holographic Star Map Network Spatial Mapping System

　　— — Sanliuling security technology co., ltd

　　4. Endogenous security — — New generation enterprise network security framework

　　— — Qi Anxin science and technology group co., ltd

　　5.RINA Europa Air217: Implementation of Recurrent Internet Architecture (RINA) in Smart City Project "La Base 217"

　　— — RINA Europa

　　6. Neuromimetic brain-like computer with billions of neurons

　　— — Zhejiang University, Zhijiang Laboratory

　　7. Qualcomm Snapdragon X55 5G modem and RF system enabled the first batch of 5G IoT terminals and applications in China to land.

　　— — Qualcomm technology company

　　8. Horizon Journey 2— — Vehicle-mounted artificial intelligence computing chip

　　— — Beijing horizon robot technology research and development co., ltd

　　9. Development of the first star of Galaxy Space and technical verification of satellite Internet.

　　— — Galaxy Aerospace (Beijing) Technology Co., Ltd.

　　10. "Design is Safety" Industrial Gateway -IKS1000GP

　　— — Kaspersky and its subsidiary APROTECH

　　11. Key technologies and applications of intelligent minimally invasive medical equipment system with man-machine collaboration.

　　— — Hefei University of Technology

　　12.ACE intelligent transportation

　　— — Baidu.Com

　　13. Microsoft Surface Duo

　　— — Microsoft corporation

　　14. Agent: Intelligent upgrade technology reference architecture

　　— — Huawei technologies co., ltd.

　　List of four achievements specially recommended by Chinese and foreign directors of the world Internet leading scientific and technological achievements expert recommendation committee.

　　1. A brain-like computing system hierarchy

　　— — Tsinghua University Brain Team

　　2. Man-machine cooperative operating system

　　— — Yuncong science and technology group co., ltd

　　3. Vehicle and ship safety supervision and information service system based on Beidou+Internet.

　　— — China traffic communication information center

　　4. Godson 3A4000/3B4000 processor chip

　　— — Longxin zhongke technology co., ltd

　　Huang Xiaoming is an outstanding public welfare rising star in 2009. The Love Ambassador of UNICEF Hong Kong Committee, the Volunteer Publicity Ambassador of Shanghai World Expo and the Panda Love Ambassador of China Research Center for the Protection of Giant Pandas are all not empty titles. He is always thinking about his mission with heavy responsibilities. In addition to evenly allocating time to do the duties of various ambassadors, his long-term support for the post-earthquake construction in Wenchuan is also very eye-catching. He not only funded more than 30 poor students in Sichuan, but also funded the construction of school buildings.

Public welfare declaration: charity is like long-distance running.

　　After serving as UNICEF’s love ambassador, Huang Xiaoming led a charity long-distance running with 8,500 people and raised 5.8 million donations for the disaster-stricken areas; Participated in the "Wolong Panda Grateful China Miles" activity, and also celebrated the birth of the adopted panda children "Ping Ping" and "An An" in Taiwan Province; Go to Sichuan to build the first "safety emergency experience classroom"; The first anniversary of the Wenchuan earthquake advocated "512 I want to love", and Huayi Stars responded; Donate 200,000 yuan to the children in the disaster area in Ya ‘an; Donate NT$ 1 million for the flood in Taiwan Province & HELIP; … In the long-distance running of charity, Huang Xiaoming galloped ahead and didn’t fall behind.

Seeing the new generation of FAW-,the line design is completely new. Generally speaking, the front face shape of the new generation FAW-Volkswagen CC has become more exquisite, and some protruding lines have been added to the hood, which looks quite muscular. The headlights with bright spots on both sides have a patchwork of internal light groups, and they are bright when lit. From the side of the car body, the new car is still elegant in appearance, and the tradition of wide C-pillar continues. In the design of the tail shape, this model has shaped the sports posture, and the design of the L-shaped taillight is also interesting, which is very personalized after lighting.

The interior style of FAW-Volkswagen CC is quite classic, and the visual effect is a highlight without losing the sense of hierarchy. In similar price models, this design can make people simple. Because the steering wheel is wrapped with leather material, it performs very well in texture and touch, and supports the steering wheel heating function. The central control is made of plastic, leather and metal, and the materials and workmanship look quite satisfactory. The 8.0-inch central control color large screen is simple but fully functional in screen design. The front row is also equipped with a dual-temperature automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. Leather seats look very textured.

FAW-Volkswagen CC has a car length of 4869mm, a car body width of 1870mm and a wheelbase of 2841mm, which is quite satisfactory. In the same class, the wheelbase of FAW-Volkswagen CC ranks fifth. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

FAW-Volkswagen CC is equipped with a 2.0 engine with a maximum output of 162kW and a maximum torque of 350Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. FAW-Volkswagen CC’s official measured acceleration score is 7.9S, ranking 9th among 180,000-250,000 medium-sized car models.

The active/passive safety configuration of FAW-Volkswagen CC is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

What happened to Huang Lei? Once a national male god, but now people are set to collapse into a "missing person" in the entertainment circle?

Once upon a time, Huang Lei’s light on the screen was unparalleled. With a series of popular dramas and excellent acting skills, he was once a male god in the eyes of the audience and a model in the hearts of younger generations. However, at present, the former national male god seems to have disappeared. For two years, no new works have been published, and even the figure in variety shows has gradually become scarce. What the hell is going on here?

According to industry sources, Huang Lei’s position in the entertainment circle has indeed declined in recent years. Not only that, but some survey data also show that his exposure and influence are far less than before. Once a top star, he has now become a "missing person" in the entertainment industry. This change is really embarrassing.

So, what happened to Huang Lei? Why did it come to this? Some people say that it is because his acting skills have not kept pace with the times; Some people say that it is because his image is no longer in line with the audience’s aesthetics. But I don’t think these are the root causes. The real reason for Huang Lei’s predicament lies in his gradually disintegrating human setup.

Huang Lei has always played the role of "Chef Huang" in variety shows, but his cooking level has been questioned. The fragments exposed by some programs show that his dishes are not only plain in taste, but even lead to food poisoning for guests. Such a "chef" is a bit of a misnomer.

In addition, Huang Lei’s performance in the program is often surprising. He often puts on a self-righteous posture and tells young artists what to do. This attitude is not only offensive, but also makes people doubt his character.

What is even more disappointing is that Huang Lei’s performance in family life is also surprising. Rumor has it that on the eve of his marriage to his wife, he sent a message to other actresses to retain him. Such behavior not only makes people question his loyalty to his family, but also his moral bottom line.

The collapse of Huang Lei’s staff undoubtedly brought a lot of shock to the entertainment circle. Once a national male god, now he has become the target of public criticism. Such a change makes people wonder: What happened to Huang Lei? Where will his future go?

For Huang Lei’s collapse, China netizens also expressed their opinions. Some people think that he gradually lost the market because of age and image problems; Some people think that he ruined his future because of his personal misconduct. But in any case, everyone expects Huang Lei to face up to the problem and rediscover himself who once made the audience love him.

Can Huang Lei’s future return to its peak? Perhaps only time will tell the answer. But in any case, we all hope that he can learn from it and start again to bring more excellent works to the audience.

Generally speaking, Huang Lei was once a bright star in the entertainment circle, and his works and images were deeply loved by the audience. However, in recent years, his status and image have declined, leading to the collapse of his personnel and becoming a "missing person" in the entertainment circle.

There are many reasons for Huang Lei’s collapse, including his cooking level being questioned in variety shows, his self-righteous attitude, and his personal misconduct. These problems make the audience’s recognition and support for him gradually decline, and also lead to his position in the entertainment circle gradually decline.

Although Huang Lei’s future is unpredictable at present, we hope that he can seriously reflect on his own problems and take active measures to reshape his image and regain the trust and support of the audience. After all, his previous performances and works have proved his strength and charm. As long as he can find the real Huang Lei, it is not difficult to return to the top.

No matter what the future holds, we are all looking forward to Huang Lei’s re-emergence and bringing us more wonderful performances and works.

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