Just one year later, the iCAR brand has once again ushered in rejuvenation, from product design, product positioning, to all VI vision and brand slogans, which Chery calls "brand upgrading".

On April 16th last year, Chery officially released its fourth brand "iCAR". At that time, iCAR showed its first brand-new pure electric SUV-icar03, and unveiled a concept car iCAR GT, and even specially launched an "I" logo designed by jigsaw puzzle.

At that time, there was a feeling in the whole press conference that Chery, who lives in Wuhu, wanted to build a new energy brand for the young market. The perception of this brand was still a bit "rustic" and there was a feeling that "the science man pretended to be a hipster".

ICAR brand was promoted step by step last year, and iCAR 03 was officially listed at the beginning of this year after a year of preheating. Although the sales volume of iCAR 03 has now exceeded 8,000 vehicles, the volume of the market and the popularity among young consumers are not high.

The turning point of events occurred on March 30th this year-which happened to be the third day when Xiaomi SU7 was listed-Su Jun, CEO of Zhimi Technology, posted a detailed picture of an off-road vehicle on social media, and the brand on it was written as "iCAR V23", which quickly attracted the attention of a small number of car enthusiasts.

Soon after, some media officially released the static live video of iCAR V23, and with a series of official maps released by the iCAR team, the whole social media was "chain detonated".

Young consumers wandering on social media quickly found this pure electric SUV that looks like the "mini version of the guardian" and has a classic hard-core off-road vehicle design style, and their eyes were quickly attracted by it. At that time, there were rumors that this car was the legendary "Redmi Automobile", which is the deputy brand of Xiaomi Automobile. With Su Jun’s certification as "CEO of Zhimi Technology", the term "Redmi Automobile" seems to be "traceable".

Soon, Zhimi Technology and Xiaomi issued separate articles, explaining that iCAR V23, Zhimi Technology CEO Su Jun, Zhimi Technology and Xiaomi Ecological Chain have no equity relationship, nor are they the so-called "millet ecological chain cars". However, these relationships show that the inclusion in the listing boom of Xiaomi SU7 quickly made the general public pay more attention to the relationship between iCAR and Xiaomi’s ecological chain, which further made iCAR V23 an instant hit and the iCAR brand re-entered the general public’s field of vision.

Until April 12, Chery iCAR brand night, Chery and Su Jun officially presented the brand-new iCAR brand in front of the stage, which gradually clarified the status quo of Chery iCAR brand.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, defined iCAR as a "new special zone" created by Chery Group. He emphasized that Chery has no upper limit on its investment in the development of iCAR, and its goal is to help iCAR enter the first camp of new energy.

Another protagonist of the conference is Su Jun, CEO of Zhimi Technology. He is also the chief product officer of iCAR brand, which is regarded as the "joint leader" of iCAR brand. ICAR brand official said that Su Jun will lead the entrepreneurial team hatched by Zhimi Technology into the iCAR brand. He and his team will be responsible for industrial design, product definition and innovative marketing, while Chery will be responsible for technology development, supply chain and quality management capabilities.

The phrase "the entrepreneurial team hatched by Zhimi Technology" actually shows the new changes in the iCAR team.

According to the understanding of the driving school, the current iCAR brand is actually different from last year’s state and organizational structure. There are rumors that Su Jun originally led the internal team of Zhimi Technology to plan to build a car, which was manufactured by Chery. However, in the end, due to various reasons and decisions, the car-making team that originally belonged to Zhimi became independent and merged with the Chery iCAR brand.

At this point, Su Jun’s Xiaomi eco-chain car has also been integrated into the iCAR brand, and the design, marketing, public relations, engineering and other talents in the team have also merged with iCAR. This also formed the "special zone" model that Yin Tongyue said, which is equivalent to Chery’s semi-opening of the original iCAR brand and its integration with the external market-oriented team, instead of Chery’s overall leadership.

The biggest help for Chery here is that the V23 product originally built by Zhimi Incubation Team was directly incorporated into the iCAR brand, and with the planning of X25 model, the new iCAR brand was directly derived from the original iCAR 03 model to three models in a short time.

Not only is the product line expanded, but after the integration of the new team, the Logo, VI and even Slogan of the whole iCAR brand have been completely replaced.

One of the most prominent places is that the jigsaw puzzle I Logo created by the previous iCAR brand did not appear again at this new iCAR brand conference, and it was replaced by a newly designed iCAR logo. At the same time, including brand promotional videos, product animations, PPT speeches, etc., the new iCAR brand has more youthful and digital features that technology companies like Xiaomi were good at before. From the whole visual point of view, the brand has become more "foreign".

It can be said that these changes are the brand images of so many brands that Chery has built before-except perhaps Guanzhi-which have the most consumption characteristics of the new generation.

However, the core reason why Su Jun and Chery can reach an agreement on the iCAR brand is that the brand positioning of both old and new brands is to build cars for young consumers, and their products are built according to the needs of young users, creating cool and valuable cars for young people. Therefore, the iCAR brand night emphasized "upgrading iCAR brand" instead of appearing as a brand-new brand.

At this brand launch, Su Jun further revealed some information about the previously published iCAR V23 products, and also brought a brand-new series of products-X25.

Some new information about iCAR V23:

With a body length of about -4.2 meters and a wheelbase of 2730mm, you can choose 21-inch large wheels and off-road tires.

-At present, apart from silver, there are two car colors: olive green and Hermes orange, with corresponding interior colors;

-The car is designed with four large sofas, but it is actually a five-seat model. The rear central seat belt is stored on the roof, and the seat can be laid down at 50:50;

-The car system adopts 8155 chip, 2.5K high-definition large screen, 3D HMI based on unreal engine, supports wireless CarPlay, and the UI color tone is consistent with the orange decoration in the car;

-The assisted driving system uses an 8-megapixel forward-looking camera, a 3-megapixel panoramic camera and five millimeter-wave radars. The chip uses Horizon J3+ Qualcomm TDA4 to support L2++ intelligent driving including high-speed NOA;

-The new car will adopt 80-degree Contemporary Amperex Technology Co., Limited battery pack, dual-motor drive and intelligent dynamic torque distribution system;

About iCAR X25:

-This car is positioned as a ONEBOX off-road MPV. Since it is an MPV, it must have a three-row design;

-The length of the car body is about 4.4 meters, the wheelbase is estimated to be more than 2.9 meters, and there is also an exaggerated ground clearance;

-the whole design pursues low wind resistance, which is similar to the ideal MEGA； of mini off-road version;

-Full flat floor design can realize transparent interior space and flexible seat combination;

-The new rear door is designed with opposite doors, which is very interesting;

-The concept car uses a streaming rearview mirror, which may be cancelled in production models.

At the same time, iCAR has made it clear that iCAR will use an extended-range hybrid system, equipped with a range extender with a thermal efficiency of more than 44%, and also released a new car outline. It is reported that this model may be the iCAR 03 Pro version to be released at the Beijing Auto Show, which is the extended-range hybrid model of iCAR 03.

In short, after the upgrade of iCAR brand and team integration, the future iCAR brand will have three product lines: 0, V and X.

Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology;

V series features off-road style, emphasizing differentiation, high value and super practicality;

X series is committed to becoming a "new species of single-compartment car".

In addition, iCAR plans to launch eight models before 2026, becoming a brand with a youthful lifestyle label.

（END）

　　Basic information of vehicles

　　Type name: CA7184MT4 and CA7184AT4 cars.

　　Brand: Red Flag

　　Car type: M1

　　Name of vehicle manufacturer: China FAW Group Corporation

　　Among the new car application materials to be officially announced, a new product with 1.8-liter displacement and number CA7184 of FAW Group has emerged. This number is the first time to appear. Before that, the 1.8-displacement cars produced by FAW Group had only the Red Flag Celebrities numbered CA7180 and the Red Flag Century Star numbered CA7182. However, these two old models were discontinued several years ago, and CA7184 has nothing to do with them. The 2.0-liter and 2.3-liter Pentium B70 are numbered CA7204 and CA7234 respectively. Obviously, CA7184 corresponds to the new Pentium B70 with 1.8-liter displacement!

　　The new Pentium B70 with a displacement of 1.8 provides two main power configurations: 6-speed manual and 5-speed manual. From the detailed information of the model, it can be seen that compared with the planned 2.0-liter displacement 2011 Pentium B70, the components of the two models are almost identical, and the automatic gearbox of the new model is also imported from Aisin Japan. The main difference is only the engine model. The engine model of the new Pentium 1.8 is changed to L8, which belongs to the MZR product series of Mazda with the 2.0-displacement LF engine and the 2.3-displacement L3 engine of the old Pentium B70. Mazda MZR all-aluminum engine was put into use for the first time in 2001. At present, it is still the main model of Mazda’s small and medium-displacement vehicles, and it is expected to start upgrading next year. This engine adopts Mazda’s unique S-VT variable timing valve technology, and cooperates with VIS variable intake manifold to deeply optimize the intake system. Its main advantages are light weight, stable performance and outstanding fuel consumption.

　　In the past, L8 engines were mainly equipped with European versions of mazda 5, mazda 6, Mazda MX-5 and other low-end models, which were never sold in China. However, because of the long-term cooperation with Ford, Ford also produces and sells this engine under the number DHE-418. For example, the prototype L8 is equipped with the S-VT version, which is the 1.8-liter displacement that domestic consumers are familiar with, and the DuratecHE engine of Ford Focus.

　　The performance index of L8 engine is average, and it is gradually marginalized. Even on the European Mazda MX-5 with engine adjustment and outstanding motion characteristics, there is still a certain gap with the LF engine with 2.0 displacement. Compared with the previous generation 1.8-displacement FP engine that has already been eliminated, there is no obvious advantage. Although the weight of the L8 engine is slightly reduced, the performance of the Pentium B70, which weighs more than 1.4 tons, is not strong, but only enough.

　　FAW Group launched 1.8-displacement Pentium B70, and its market strategy is very targeted. The latest government procurement requirements clearly point out that starting this year, the displacement, price and standard of official vehicles will be greatly reduced. For general official vehicles equipped by cadres at or below the bureau level, the original standard displacement is below 2.0 liters and the price is within 250,000 yuan. Now the standard is reduced to not more than 1.8 liters and the price is not more than 160,000 yuan. Moreover, among the newly equipped and updated cars of each unit, the proportion of self-owned brand cars should reach more than 50%.

　　At present, only some old models, such as Brilliance Zunchi and Chery Oriental Son, which have been listed for many years, meet the requirements, with outdated appearance, aging models and poor reputation. Roewe 550, Ruiqi G5, Brilliance XinJunjie, Geely EC718 and other new generations, mainly for home use, brand, appearance, interior and internal space, can not fully meet the special requirements of official vehicles. In addition to the Roewe 550, the automatic transmission of other models is an irreparable shortcoming. Ruiqi G6, which has excellent performance, is about to launch a 1.8T five-speed automatic transmission model. Although it meets the displacement requirements, the cost is high, and the estimated price far exceeds 160,000 yuan. Therefore, in this special market segment, the new Pentium B70 has unique advantages, and the only potential rival, B16, the son of Chery’s new Oriental, will not appear for at least one year.

　　The 1.8-displacement Pentium B70 will not go on sale with the 2011 Pentium B70 until autumn at the earliest. If the planning is reasonable and the project is progressing smoothly, it may be able to catch the last bus of centralized procurement at the end of the year. Similar to the 2.0-displacement Pentium B70, although the powertrain of the new model has been localized, the core components are still basically produced by imported assembly. In the short term, both the production capacity increase and the vehicle cost are greatly restricted. It is speculated that FAW Group will also adopt the Pentium series of high opening and low going strategies to give priority to meeting the demand for official vehicles, and then launch a series of preferential policies for the retail market after the capacity expansion next year.

　　The official guide price of 2010 Pentium B70 with 2.0 displacement is RMB 129,800 ~ RMB 155,800. 1.8 displacement Pentium B70 will adopt two-stage differentiation strategy. The manual gear is low-equipped, and the price is slightly lowered to about 125,800 yuan, while providing more and more preferential margins. The automatic transmission with high model has enhanced configuration, and the price is maintained at about RMB 155,800. Perhaps the top model will be further introduced, and the price will go up, approaching RMB 160,000. Under the existing conditions, it will meet the needs of the main target consumer groups as much as possible.

Disclaimer: Sina. com’s exclusive manuscript, please indicate the source.

　　Straight Flush Financial Research Center on November 13th, some investors asked (), and the government encouraged the vigorous development of low-altitude economy and aviation. Congratulations on your company’s approval of airworthiness fuel. Did you put it into production immediately? !

　　The company replied, Hello, the company has produced bio-jet fuel component (SAF) on the industrial plant in February this year, and has obtained the international certification of ISCC CORSIA and HEFA under ISCC-EU, with an existing production capacity of 50,000 tons; The company’s Shandong Sanju 200,000-ton/year biodiesel isomerization project is expected to be put into production in the second quarter of next year. After the project is put into production, about 200,000 tons of bio-jet fuel, bio-light oil and other products will be added every year. The company will actively focus on the development needs of SAF, constantly consolidate the industrial foundation, and continue to create a new highland for technological innovation, providing a strong impetus for accelerating the transformation of green industries. Thank you for your attention!

The sales volume of the ultra-Vietnamese car has been in a tepid state. I wonder if it can change the status quo in the future listing?

Hello, everyone, I’m a car review monster!

Extreme Yue 07 is the second model of Extreme Yue, which is positioned as a medium-sized coupe. In appearance, the front face is a closed design, and the Y-shaped headlight group is very recognizable.

The side of the car is designed with a sliding back coupe, which makes the whole car look very dynamic. The slender through taillights and the Y-shaped design on both sides show a very dynamic visual effect at the rear.

On the interior, according to the previous information, the embracing design and the half-spoke steering wheel are matched with a penetrating screen. The whole interior looks simple and advanced, and the colorful atmosphere lights also create a sense of atmosphere.

However, the highlight of this car should be its smart driving. After all, the Extreme Yue’s car won the first place in the past 2024 China Smart Driving Challenge. Presumably, its second car, the Extreme Yue 07, will also have a good performance in smart driving.

At present, there is only one model on sale under the ownership of Extreme Yue Automobile, and its monthly sales volume is maintained at several hundred. Therefore, the appearance of Extreme Yue 07 must have been highly anticipated by Extreme Yue, but its positioning is pure electric sports car. I wonder if the price will be high. If the price is too high, can it break the current deadlock? Only cars that can’t be sold, there is no price that can’t be sold.

　　Xinhua News Agency, Brussels, March 11 (Reporter Zhang Zhaoqing) The Euro Group issued a statement after its meeting in Brussels on the 11th, saying that it has identified three priority action areas and 13 specific measures to improve the operation of European capital markets in the next five years, so as to attract private capital into Europe and provide financial support for European green and digital innovation.

　　The statement said that an open, perfect and integrated European capital market is essential to promote the single market, attract necessary investment, improve the global competitiveness of the EU and create jobs.

　　The statement pointed out that from 2024 to 2029, Euro Group will take priority actions in three major areas to improve the European capital market: at the structural level, build a competitive, streamlined, efficient and flexible regulatory system; At the enterprise level, ensure that EU enterprises have better access to private investment; At the citizen level, let EU citizens get more profitable investment opportunities.

　　The statement also listed 13 specific measures such as developing the EU securitization market and strengthening the supervision and unification of the capital market to improve the operation of the European capital market.

Source: Xinhuanet

Speaking of DJI, some Chinese people should be familiar with it. The UAV of this enterprise has done quite well, and it can be called the absolute best in the world. Do you think DJI only studies drones? Obviously not. In fact, since 2022, DJI has entered the field of intelligent driving, and has achieved good results.

In mid-March this year, the senior management of DJI said that it only needs 7,000 yuan to realize the intelligent driving system with L2 level and above, and it can really lead a city without a map. Of course, it is a piece of cake to lead a high-speed city. This set is brand new.You can remember 10 routes, each of which is less than 100 kilometers. You can use high-speed intelligent navigation when you deliver it, as well as intelligent parking and AEB. You can also change lanes independently and read traffic light information!

When it comes to intelligent driving system, we have studied Tesla FSD, Xpeng Motors and advanced intelligent driving system. Most electric vehicles, especially low-end electric vehicles, often adopt the combination of active braking and lane departure warning. Strictly speaking, this is absolutely entry-level, and there is not much computing power, and the degree of intelligence is not high.

This time, DJI directly put the L2+ intelligent driving system on a new car with a price of 100,000 yuan. For example, the newly-launched intelligent driving system is equipped with this brand-new intelligent driving system, and the price of the high-equipped model is only 103,800 yuan. It is no exaggeration to say that DJI has achieved the real "cabbage price" level of this driving scheme. Some time ago, Yu Chengdong said that it is unlikely that electric vehicles within 300,000 yuan will be equipped with Huawei’s advanced intelligent driving, because it will lose money. Unexpectedly, DJI has made a completely different design.

Unlike other competitors who tend to use the highest-cost hardware, DJI’s brand-new intelligent driving system relies on more advanced algorithm technology, which is based on early prediction, large perception model and binocular/omnidirectional fisheye camera for joint decision-making, making the cost lower, the safety higher and the intelligent driving level more reliable. This is definitely a great innovation!

More crucially, according to the official of DJI this year, this mainstream intelligent driving system doesn’t require high chips, and users can complete the optimal adaptation without buying the most popular intelligent driving chips, which also greatly reduces the cost for car companies to choose this intelligent driving system. That’s why we saw that the 100,000-yuan Baojunyue Plus is also equipped with a high-end version of intelligent driving system.

Of course, limited by the cost, the use experience of this intelligent driving system is definitely not as good as that of the previous system, but for consumers at this price, it should exceed their expectations, and the level of intelligent driving is really good. Next, wait for this Baojun Yueye Plus to test drive the car license, and let’s have a detailed experience.

There is no doubt that Huawei has created high-end smart driving, while DJI has brought low-cost smart driving solutions into the homes of ordinary people. BYD even said some time ago that more than 120,000 BYD cars will be equipped with lidar by the middle of this year, as long as the cost is 700 yuan. China auto market is really getting more and more interesting! I think companies like DJI and BYD really have the potential to realize intelligent driving for all employees in China! Let the future land!

[car home Chengdu Preferential Promotion Channel] According to the latest news, the price reduction activity is in full swing in Chengdu, with the highest preferential margin of 100,000 yuan and the lowest starting price of only 329,900 yuan. For consumers, this is undoubtedly an excellent time to buy a car. In order to get more details of the discount, we suggest that you click "Check the car price" in the quotation form and strive for a higher discount.

The design of BMW i4 is full of modernity and sportsmanship. The front face design adopts a closed kidney-shaped air intake grille with sharp LED headlights, creating a scientific and technological visual effect. The body lines are smooth and dynamic, and the roof lines extend from the front of the car to the rear of the car, creating a unique slip-back shape, which shows the sports style of BMW i4. On the whole, the design of BMW i4 not only keeps the design language of BMW family, but also integrates the characteristics of electric vehicles, which perfectly integrates technology and aesthetics.

BMW i4 adopts streamlined body design, with a body size of 4785*1852*1455mm and a wheelbase of 2856mm, showing a spacious and comfortable interior space. The car side lines are smooth and dynamic, with 18-inch rims, which are 245/45 R18 in front of tyre size and 255/45 R18 in rear of tyre size. The rims are fashionable and sporty.

The interior design of BMW i4 adopts a luxurious and simple style. The center console is equipped with a 14.9-inch floating central control screen, which integrates the functions of multimedia system, navigation, telephone and air conditioning control, supports voice recognition control system, and greatly improves the convenience of drivers during driving. The steering wheel is made of genuine leather and has the function of manual adjustment up and down and back and forth, which ensures that the driver can find the most comfortable driving posture. The front seats are made of imitation leather, genuine leather and leather /Alcantara mixed material, which provides heating function and electric seat memory function, bringing comfortable driving experience to drivers and passengers. At the same time, the car is also equipped with USB and Type-C charging interfaces in the front and rear rows, as well as the wireless charging function of the front mobile phone, which provides sufficient convenience for digital travel.

BMW i4 is equipped with an efficient motor, which can output the maximum power of 210kW and the maximum torque of 400 Nm, providing drivers with strong power and smooth driving experience.

The owner of car home spoke highly of the BMW i4, praising its excellent sound insulation effect, abundant power and king-like appearance design, especially the volcanic red interior, which made him feel very satisfied, and even thought that it was not inferior to the interior design of Mercedes-Benz.

Topic: Inauguration Ceremony of US President Barack Obama

Mr. and Mrs. Biden were interviewed in oprah winfrey.

　　According to the US Newsweek on January 20th, while US President-elect Barack Obama was busy with the inauguration ceremony, Vice President-elect Joe Biden and his wife appeared on the "Talk Show Queen" oprah winfrey’s program to build momentum for their inauguration. But Biden’s wife let slip on the show, saying that Obama had given Biden two job choices-vice president or secretary of state. Biden, whose wife was so anxious to leak, repeatedly shouted "shh".

　　Obama offered Biden two choices.

　　Biden’s wife Jill said in an interview: "Before the election, Joe can choose to be vice president or secretary of state." Biden’s face flushed and his facial expression was very painful, but he had to try his best to keep smiling, which looked very funny. Finally, Biden had to stop his wife with a hiss, which made the audience laugh.

　　Biden did not deny his wife’s statement, but he later explained that he did not immediately accept Obama’s vice presidential proposal because he was not sure whether he was suitable for the position. Later, after he got some assurances from Obama, he finally made a decision. Biden said: "We are a partnership. He is the president of the United States. I will support him behind every important decision he makes. But Obama once said that he wanted to make some intimate friends, not’ yes-men’. "

　　Biden said that after consulting with his wife, he finally became Obama’s running mate. Mrs. Biden revealed that she encouraged her husband to choose the post of vice president, mainly because of family considerations. "If I become Secretary of State, I will always travel, and I may not see him for a long time. But if he becomes vice president, we can always be together, which is very important for our family. "

　　Make a statement to defend after the interview.

　　About three hours after the interview, Biden’s spokeswoman Elizabeth Alexander immediately issued a statement by email. The statement said: "President Obama only offered Vice President Biden one position, that is, to be his running mate. Biden was honored to accept President Obama’s invitation. "

　　Elizabeth’s statement denied that Obama had proposed Biden as Secretary of State, but did not rule out the possibility that the two men had discussed this position.

　　Elizabeth said in the statement: "Like anyone who participates in the presidential election, Mrs. Biden knows that President Obama may propose her husband to take up a certain position to make up for his lack of experience, and the positions of vice president and secretary of state are possible. Vice President Biden pointed out that becoming a vice president may be better for his family, because his family can see him often and he can participate more in state affairs. " (Li Jinliang)

Editor: Wang Yuxi