Special feature of 1905 film network It has been officially released for more than a week, and there is a strong wind in the Tang Dynasty on the big screen, and the all-encompassing national style aesthetics has lasted for a long time in the fashion cycle.

Fashion is a circle. As early as 2021, the "new national style" swept across the country. Fashion designers have improved Hanfu and Qipao to meet the needs of modern people’s lives, and specially matched embroidery, ink painting, tangkou, collar and other national style elements to wear cultural self-confidence. However, due to the general impression of the introverted national style, the new Chinese clothing generally uses plain colors such as Yabai, Danqing and Daihei.

This year, "Dopamine Wear" has become the hottest fashion entry in major apps. After the closure of the epidemic, facing the economic recovery, handsome men and beautiful women began to show their confidence and pleasure through high saturation color matching, showing their energetic personality profile.

"Three Wan Li in Chang ‘an" broke the "600 million curse" of chasing light, and set off a heated discussion on the meteorology in the prosperous Tang Dynasty nationwide. After watching the movie, Xiao Bian realized that the original "New National Style" and "Dopamine Wear" can completely play together. Go back to Chang’ an with Xiaobian and learn to wear it!

Xinguofenggao steet

Chaonan

The high street wind has been on fire for ten years, and the most out of the circle is "overlapping". In this matter, men in the Tang Dynasty had a great say.Li Bai, the young man in the film, is the top match of dopamine aesthetic hipster. In traditional painting, Li Bai usually wears a collar or a round neck. However, in his debut, he wore a lapel with western elements, which was a popular "fashion" at that time.

Li Bai’s most classic lapel suit is to wear a purple lapel with a white robe, which instantly becomes the highlight of the whole suit. Because purple was a very noble color in ancient times, this lapel dragged Li Bai out of the literati’s bookish atmosphere and injected him with a sense of wealth.

Grape grain on Li Bai’s collar comes from Dunhuang mural archaeology. The matching belt is not the traditional Central Plains style, but the popular accessories of Hu Feng in the Tang Dynasty. Sticking shoelaces, gold arm hooks, overlapping metal wrist ornaments on cuffs, and matching with black leather boots, the whole body’s white, purple, gold, brown and black collided enthusiastically, which together shaped a radiant Li Bai.

In recent two years, the popular trend of new national style often advocates simplicity and pure color, and "Three Wan Li in Chang ‘an" gives us a brand-new collocation idea. Cross-neck, straight purlin, cloud shoulder and horse face, the elements of national style were originally the epitome of overlapping wear, and the collision of different colors gave overlapping wear a brand-new life.

Wang Wei-"Shi Fo" also loves to wear contrasting colors.

Dopamine color contrast

beautiful girl

Different from men’s overlapping aesthetics, the wearing of female characters in Chang ‘an Three Wan Li is characterized by a light and confident "dopamine contrast" style.

Women’s clothing in the Tang Dynasty has a special position in the history of China. Under the bondage of ethics, women’s clothing in past dynasties tends to be conservative, simple and plain, and pursues high concealment. However, the costumes in the Tang Dynasty were a new phenomenon, with bare neck and bare chest becoming the fashion and bright and beautiful colors becoming the fashion.

Jia Xizeng, an associate professor and doctoral supervisor of Tsinghua Academy of Fine Arts, believes that the Tang Dynasty was the originator of dopamine aesthetics. Tang Dynasty clothing style is rich in colors, with high lightness and purity, emphasizing contrast and favoring warm colors. In the Tang Dynasty, the aesthetic concept was open and inclusive, the dress style was more diversified, and many exotic elements were combined with traditional clothes, which made people have a novel experience.

The most brilliant thing in the movie is Princess Yuzhen’s makeup. She was dressed in a thin double-breasted dress, and her chest was slightly exposed. The orange-red blouse with a pink-and-green skirt with a treasure-like pattern, and high-wall shoes underneath, shows the style of women in the Tang Dynasty with animation realism. The collocation of orange red and pink, with the collocation method of adjacent colors, makes people produce a pleasant visual effect full of dopamine.

The utilization rate of saro in Tang Dynasty is extremely high, and its transparent texture shows women’s confidence in their bodies at that time, and also tells their desire for self-expression. The colors used by women in the Tang Dynasty are also warm and bright, among which red is the most popular. The well-known "pomegranate skirt" is dyed with big red pomegranate flowers.

Women’s clothing pays attention to silhouette and proportion. Women in the Tang Dynasty pursued the beauty of fullness, but at the same time, they did not forget to raise the proportion of their bodies. Full-shaped high bun is the favorite of women in the Tang Dynasty. On the high bun, there are steps and flowers, which visually lengthen the figure. In the Tang Dynasty, the upper skirt was shorter and the skirt was longer, and the long skirt was usually tied above the chest. The top position is high, and the skirt has reached the length of mopping the floor, so the visual effect of "pulling legs" has been formed.

Contemporary women can also use these skills when dressing. For example, make the hat and hairstyle higher to make the figure look taller. The bottom can be designed with a high waist to lengthen the proportion of legs. The color-separated skirt in the Tang Dynasty is also of great reference value. It enriches the visual level with the red and white design, and at the same time, it stretches the female figure by using the "vertical stripes".

Gorgeous colors and elegant costumes, the wearing aesthetics of people in the Tang Dynasty reflects the Tang people’s style of self-confidence, economic prosperity, prosperous politics and open culture; Men are strong and women are plump, which conveys the magnificent and prosperous weather.

Contemporary young people’s preference for traditional culture is precisely the recognition of their own national essence; The fire of contrast design in Chang ‘an Three Wan Li also shows the hope of modern people to release themselves and enjoy life.

We have a similar core with the Tang people thousands of years ago. The lifestyle of dopamine is to let us express our emotions and create a better life with our own hands. I hope that we can find the outlet of self-expression through the "new national style" dopamine in "Three Wan Li in Chang ‘an", which is the greatest practical significance of national style aesthetics.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. Let’s take a look at its performance.

Let’s look at the appearance of MG4 EV first. The design of MG4 EV’s front face is very tough and recognizable. Headlights are very in line with consumers’ aesthetics and full of visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4287MM*1836MM*1516MM. The car adopts eye-catching lines, which gives people a very beautiful feeling. With large-size thick-walled tires, it gives people a very beautiful feeling. In terms of the rear end, the overall shape of the MG4 EV rear end echoes the front face, and the taillights are very beautiful and deep.

When I came to the car, the interior design took a simple and fashionable route, which easily touched the hearts of young consumers. The steering wheel of the car is well designed, equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the shape is very fighting. Let’s take a look at the central control. The car is equipped with a young and fashionable touch-sensitive LCD central control screen, which makes the interior style impressive and gives people a feeling full of dynamic and lively. Let’s take a look at the dashboard and seats again. The car is equipped with a simple dashboard, which is very eye-catching. The car adopts leather-like seats, which are wide and thick, improving the riding experience of drivers and passengers.

The MG4 EV is equipped with a motor with a total power of 125KW and a total torque of 250N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which fully ensures the convenience and comfort of the car experience.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. How to choose depends on your specific needs.

The Guangzhou Modern Printmaking Conference, which was active in the mid-1930s, is of great significance in the history of modern art in Guangdong and even in China.Li Hua, the founder, recalled: "The historical significance of modern printmaking is that it is a stone in the huge building of the whole new woodcut movement."

The "White Bites Black —— Exhibition of the Collection of Modern Printmaking Club in the Emerging Woodblock Movement" sponsored by the Art Museum of Guangzhou Academy of Fine Arts recently opened. The exhibits are all selected from 146 original woodcuts of modern printmaking clubs found in the special collection of the college. These original works, which have gone through more than 80 years, are well preserved and have precious literature and artistic value. The exhibition is divided into two units: "Seize the bridgehead of modern art" and "Walk on the cross street of realism". "The Paper" was authorized to publish one of the special articles in the exhibition "Meet Modernity and Tradition-Folk Customs in Modern Prints".

Modern printmaking society devoted itself to creating "woodcuts loved by the public" at the beginning of its establishment. Naturally, folk customs and traditions became the source of inspiration for their woodcut creation. In the eighth episode of Modern Printmaking, published on May 1, 1935, the Modern Printmaking Conference once took "folk customs" as the special topic, and used the artistic language of woodcut to express the traditional customs all over the country.

Qixi Qiqiao Festival:

Liu Xian, Tanabata, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Guanyin birthday:

Huang Peili, The Birthday of Guanyin, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Burning clothes:

Pan Xuezhao, Burning Clothes, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

And common scenes in ancient TV dramas."Beware of fire candle"：

Zhang Ying, "Beware of Fire Candles", black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

And more are traditional customs that we have never heard of or seen before, such as:

Mei Ye, Bai Tanlang, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Bye-bye:

"There is a saying in Guangzhou:’ A sandalwood tree, one heart’. In order to ensure that their husbands are not extroverted, women often tie their husbands’ trouser headband’ to a sandalwood tree privately and burn incense to pray, which is said to be quite effective. Because the Aralia pinnata is a tropical plant, although it is more than ten feet high, it has no branches, so women pray to men with this intention. At that time, many pieces of cloth were tied to the feet of Aralia elata trees inside and outside Guangzhou, which is why. "

Li Hua, crossing Xianqiao, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Crossing the fairy bridge:

"In the funeral customs of Guangzhou and surrounding counties, if someone dies, you need to mourn for 49 days. Do it once every seven days, and invite nuns, monks or Taoist priests to recite the scriptures every other seven days. When chanting begins at around eight or nine o’clock in the evening, the first custom to be carried out is to’ cross the fairy bridge’-that is, to cross the meaning of ancestors from the Second Bridge of Gold and Silver to the Elysium. Crossing the Fairy Bridge was carried out by relatives and friends of the deceased, with the dutiful son supporting the coffin, the relatives holding banners and lanterns leading in front, and all the relatives and friends holding torches holding high, shining the night like a white book. The ceremonies of the funeral were completed step by step under the command of the reciter, and the whole ceremony was completed after the Second Bridge of Gold and Silver. Whether the family is poor or rich, this custom will still be used today. "

Liu Jinghui, Jing Jing, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

What a shock:

"This is a custom from Dongguan. They think that children get sick because they are fascinated by ghosts and gods. If the medicine doesn’t improve for several days, people will ask an old woman to "shock" the child. Old women will bring children’s daily clothes, incense sticks, incense sticks, food and fruit bait, as well as sharp tools such as scissors, to places where children often go, or corners of roads, tree feet and so on to summon souls. The old woman will recite incantations, display the children’s clothes on the fire, and’ sigh’ the children’s names frequently. The custom of’ stunned’ is still very popular in Guangzhou and nearby counties. "

Zhang Zaimin, Kitchen Horse, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

"This is a folk custom in Nanning, Guangxi. Every year, on the 23rd day of the twelfth lunar month, the Kitchen God is sent back to the Western Heaven. Besides offering sacrifices with various animals, people will also buy’ Kitchen Horses’ in the market and burn them in front of the Kitchen God. It means to send a horse to the kitchen god, so that the kitchen god can drive it to the west to convey the good things that have happened among the people. On the evening of the 30th of the twelfth lunar month, people will burn the’ kitchen horse’ again, which means that the kitchen god can ride the kitchen horse home for the New Year. The’ kitchen horse’ is all printed on paper, and there is an Xie stove sutra on it. The sutra says:’ The northern emperor is spiritual, and the six-year-old goddess makes sacrifices, which can be given priority to; The waters are full of incense lamps, and it is urgent to look up at the Linxuan and come to the kitchen. " "

Liang Yunxiang, Elder Brother, color brush woodcut, first published in the eighth episode of Modern Printmaking, "Special Issue of Folk Customs"

Elder brother:

"In July and August, there were worshippers of’ Elder Brother’ in Fujian custom:’ Elder Brother’ has one high and one low, the high one is called’ Big Brother’, and the short one is called’ Second Brother’. People wearing’ Elder Brother’ made of paper marched in the market, which can dispel the ominous atmosphere. At the same time, there will be children with shoulder straps and shackles standing on the street. When’ Brother’ passes by, they will kneel down to meet them. It is said that this will make children painless and painless. "

Zhang Zaimin, Burning Lion, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Burning lion:

"On the first lunar month, there is a tradition of burning lions in Guangxi. It is believed that burning lions in Lantern Festival can avoid the plague for a year. The’ lion’ is made of bamboo, with thick paper covering the outside to make it look like a lion’s head, while the lion’s body and tail are made of five-color cloth. A person who is responsible for organizing lion dance in a martial arts school or temple. At that time, every family bought a string of firecrackers, and when the lion dance arrived at their door, people threw it at the lion dance with a string of firecrackers microphone. Although the lion dancers were shirtless, they let the firecrackers burn on themselves and kept spinning slowly. I heard that lion dancers will sweep their bodies with alum water in advance, so they can resist the attack of fireworks. "

Tang Yingwei, Master Qinglong, color brush woodcut, first published in the eighth episode of Modern Printmaking, "Special Issue of Folk Customs"

Master Qinglong:

"In modern civilized society, there is nothing more superstitious about ghosts and gods than Chaozhou worships green snakes. In the spring rain, the great green snake will come to Chaozhou, on the flooded Hanjiang River and in the torrential ditch water. Generally, good men and women will immediately pray and bow down to God when they see it, and then invite it to rest in the land temple in the neighborhood. At this time, the land temple can be turned into a gorgeous dragon palace at any time. According to legend, the Green Snake is the embodiment of Wang Kang of the Three Kingdoms. Whether this is the case remains to be confirmed. However, a few years ago, when Hong Zhaolin was in Chaozhou, he worshipped the Green Snake very much. Later, when he supervised the front line, he occasionally saw the Green Snake and won the battle. This is also a strange thing. Chaozhou people call the green snake’ Qinglong Ye’. "

In addition to recreating the folk customs at that time with woodcuts, members of the Modern Printmaking Society also published the Collection of Local Toys in South China and the Collection of Local Toys in North China in cooperation with the Japanese woodcut society "White and Black Society", and recorded these long-lost folk humor by means of chromatic woodcuts. At present, these two paintings are also on display at the scene.

[Illustration of New Cars in car home] In the domestic logistics auto market, there are more and more new energy products. Compared with traditional fuel vehicles, their daily use cost is lower and some areas are not affected by restrictions, which is more attractive for both logistics companies and individuals engaged in logistics work. Today, what we are experiencing is one such product, which is the Star Enjoy V from a remote car. It has just been listed, and the new car guide price is 898-99800 yuan, which is more cost-effective than competing models.

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh

Model Home | Parameter Configuration | Picture | Word of Mouth | Model Quotation

Manufacturer’s guide price

99,800

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

China Economic News Network (Liu Chenxi)Recently, the electric hybrid SUV market has ushered in a new "volume king", Jietu Shanhai series "Big Family Seven-seat Electric Hybrid SUV" & mdash; — Shanhai L7 ushered in a heavy listing. Facing the comprehensive advancement of the travel needs of China’s extended family, Jietu Shanhai L7 not only relies on the four core advantages of "high performance, large space, more comfort and new experience", but also brings a happy travel experience beyond the past, with a price of 129,800 yuan — The sincere price of 159,800 yuan has become an ideal choice for big families to travel in the new era.

There are seven large spaces, so that each one has great enjoyment. Jietu Shanhai L7 has a length of 4749 mm, a wheelbase of 2745mm and a width of 1900 mm. It can not only provide 5-seat and 7-seat layouts with large space to meet the travel needs of different families, but also take into account the convenience of daily commuting and achieve a good start and a good stop. At the same time, its "Shuang Yi Rice" super-large two-row space design, with 960mm leg space and 997mm head space, gives the rear passengers a spacious experience of three people not crowded and two people first class. When the second row of seats are laid down, it can also achieve 1688L storage space, and the depth of 1876mm can easily accommodate one meter and eight mattresses, so that the space inside the car can become a big bed room in seconds, and the whole family can easily "lie flat". In addition, there are as many as 33 storage spaces in the cockpit to realize the freedom of storage for the whole family.

In order to give the most intimate care to every family member, Jietu Shanhai L7 loaded the car refrigerator only owned by luxury brands into the car. The second row of car-mounted cold and warm refrigerators adopts the compressor technology with higher cost, which not only has five times the cooling speed of semiconductor refrigerators, but also supports -6.°C— The ultra-wide temperature control range of 50°C, as well as the ultraviolet sterilization function, also provides six intelligent modes such as ice cream, fresh-keeping and warm milk, which can be enjoyed by all ages and the whole family is happy.

Quiet and healthy cockpit makes the whole family travel more comfortable. Jietu Shanhai L7 adopts mask-grade PP+PET two-component sound-absorbing cotton and environmentally-friendly formaldehyde-free water-based adhesive in a large area, and the front row also adopts double-layer laminated sound insulation glass to create a "mother-and-baby-class" cockpit that is nontoxic, odorless, green, healthy and extremely quiet for the family.

Free electricity inside and outside the car, so that the whole family can camp more freely. Jietu Shanhai L7 brings infinite possibilities for family camping with its rare 6.6Kw external discharge and 220V in-vehicle power supply. In "Travel"+”With the help of ecology, Jietu Shanhai L7 also supports exclusive outdoor equipment, such as the rear canopy, air mattress in the car, automatic tent and outdoor hammock, so that families can experience a leisurely camping life anytime and anywhere and unlock more unexpected outdoor enjoyment.

Kunpeng hybrid Mars architecture, driving strong and comfortable. Jietu Shanhai L7 is equipped with Chery’s fifth-generation 1.5TGDI hybrid engine and two-speed super electric hybrid DHT gearbox. Thanks to the ultra-high thermal efficiency of the engine of 44.5% and the ultra-high mechanical efficiency of the dual-motor drive architecture of 98%, the pure electric drive of the new car can provide the maximum power of 199kW, and the excellent performance of 314kW can be achieved in HEV, which not only has the strong performance of pushing the top speed to 215km/h, but also has the ultra-long endurance of pure electric 120km and comprehensive 1300km, which can provide users with continuous energy saving and continuous strength in the whole scene. In addition, the new car also adopts a four-bar rear suspension system based on the Mars architecture, with 26 soft bushings added to the chassis, and after 26,000 kilometers of rigorous adjustment, it achieves excellent stability of high-speed turning without tilting and bumpy roads, so that family travel has the ultimate driving experience.

Hard-core security intelligent guard, enjoy peace of mind and peace of mind. Jietu Shanhai L7 guards every trip of the whole family with its strong safety performance. Its body is made of 75% high-strength steel, and it has undergone extreme tests such as "20 tons of lateral impact and 8 tons of Taishan topping". The frame can also be intact and the door can be opened normally, and every occupant is guarded by a hard core of "steel bars and iron bones". As a new energy vehicle, the power battery of the new car is also fully protected. The Guardian Four-protection battery has IP68 waterproof performance 48 times higher than the national standard, two vertical and four horizontal frame structures that can withstand 10 tons of pressure, insulating mica sheets that can withstand 1400°C, and BMS security guards that can be monitored 24 hours a day to achieve impeccable battery security. In addition, the new car not only has L2 intelligent driving assistance function, but also has a better braking distance of 38.4 meters and 100 kilometers at the same level, which can easily cope with complex road conditions or long-distance travel and make the whole family feel at ease.

"Big Family Seven-seat Electric Hybrid SUV" & mdash; — Jietu Shanhai L7 is specially designed for the happy travel of China family. The new car is not only another accurate response of Jietu brand to users’ needs, but also a comprehensive display of brand innovation vitality and technical strength. In the future, Jietu will still adhere to the brand concept of "user-centered", bring more users a product and service experience of "always surprises and always exceeds expectations", and work together with users to create a better travel life!

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Special feature of 1905 film network The 2024 Spring Festival file has entered the countdown. There are 9 films and 7 comedies, and the competition is fierce, competing for "king of comedy". With the opening of the pre-sale, all the publicity is in full swing, hoping to get the audience’s "first ticket" first.

On the seventh day of the Lunar New Year, it seems a little low-key in many comedies. As the only crime action movie, it gives the audience more choices of movie types. As the only Hong Kong film, the luxurious starring lineup also represents the courage of Hong Kong films to fight the Spring Festival again.Choose the wrong peak setting, actively avoid competition with other films, or the film has other considerations.

Off-screen, for the director of the filmDanny PangGenerally speaking, Breaking the War means more.

On December 19th, 2023, Hong Kong director Peng Fa revealed that he owed HK$ 2 million for his wife’s medical treatment and declared bankruptcy because he could not repay it. Shortly after the finalization of "Breaking the War", on January 23rd, Peng Fa said in Weibo that the current financial crisis could be solved due to the development of new cooperative projects, and the earlier bankruptcy application could be withdrawn. This director, whose debut is the pinnacle, definitely has a place in the history of Hong Kong film, but after he went to Hollywood and went north to the mainland, the film quality was mostly less than expected, and he failed to continue to write the past glory.

The movie market and audience still have expectations for Peng Fa. What surprises can Peng Fa give us after the bankruptcy application is withdrawn? Can Broken War make him prove himself again?

The director’s dream of a talented editor

When it comes to Peng Fa, I have to mention his twin brother — — Another Hong Kong director. The audience and film critics called them the Peng brothers. Just like the Cohen brothers and Luc Dardenne in the world cinema.

They were born in the glorious period of Hong Kong movies. Since childhood, they have either watched movies or discussed ideas and stories, and they are looking forward to making these fantastic ideas into movies one day. At the age of 15, my brother Peng Shun found a S16 camera and made an experimental short film. This was the first time for the two brothers to be directors, and they wanted to be closer to the real movie.

Seven years later, Peng Fa became an editor, while Peng Shun focused on color mixing. They started from technical positions and entered the film and television industry for more than ten years.

In 1998, Peng Fa won the Best Editing Award at the 18th Hong Kong Film Awards, which was his first prize. After more than ten years of hard work, he became a top editor in Hong Kong, and more importantly, he finally caught up with his brother Peng Shun.

At that time, Peng Shun was already a well-known colorist in Asia, developed in Thailand, made many advertisements, MV and TV series, and got the opportunity to shoot his own film debut "Who’s Running? And was nominated for the New Wave Award of Busan International Film Festival. It was only that year that another young director from Shanxi finally stood at the award ceremony. His name was.

Soon after, the two brothers finished a script with almost no lines about a deaf-mute killer — — They decided to be directors together as they were children.

With superb editing, Peng Fa told a story with almost no dialogue. Later, this Thai film with a strong Hong Kong film style won the four awards of Best Director, Best Film, Best Actor and Best Editing in one fell swoop, and also won the International Film Critics Award at the Toronto International Film Festival. The brothers’ first work was a great success.

Born in Hong Kong and raised in Thailand, Applause Pictures was just established, and it was in urgent need of cooperation from new directors. As one of the judges of the Thailand Golden Awards that year, he took a fancy to the Peng brothers and invited them back to Hong Kong to make movies, which would also open the golden age for the Peng brothers. With their respective advantages, they constantly refreshed the creative ceiling of horror movies, won numerous international film festival awards, and went to Hollywood to make movies and cooperate with other stars.

After returning to Hongkong, Peng Fa worked as the editor of a series of trilogy, won the best editing award of the Academy Award again with Infernal Affairs 1, and was nominated for the best editing for three consecutive times. In the works directed by himself, he also makes good use of editing thinking, guides the audience’s emotions with the combination of lenses, and creates a feeling of horror and horror.

This talented editor’s directorial dream, which is the peak of his debut, seems to have a perfect ending, just like the plot of a movie, but the reality is not a movie, and life goes on.

In 2009, the "Fengyun" series filmed a sequel, and the original team returned. The former editor has taken the position of director, but compared with the success of his previous work of HK$ 41.5 million, his word-of-mouth and box office have dropped significantly.

At the same time, Peng Fa has gone further and further along the creation of horror movies, but the genre of this theme is extremely small. When the narrative is modeled, the movies are produced like an assembly line, and the final results are not satisfactory. Many directors have been making the same film all their lives, and Peng Fa is obviously more extreme.

Silent North Hong Kong Director

With the signing of CEPA agreement and the development of the mainland film market, more and more Hong Kong directors choose to "go north" to make films in the mainland.

,,, Chen Kexin, … These directors all ushered in a new creative stage after going north, which also made many Hong Kong stars glow with "second spring".

Except for these great directors, the situation of other directors is different.

In 2013, after the Peng brothers went north, they directed a co-production film between the mainland and Hong Kong, and tried the theme of disaster film for the first time. Actors,,, starring, the lineup is luxurious, but unfortunately the final word of mouth and box office have a certain gap with expectations. However, in this film, we can vaguely see that they are good at integrating the thriller elements into the disaster theme.

Since then, the two have stopped directing films together and started their own development.

Peng Fa has filmed youth themes, suspense themes, and participated in the screenwriter of the comedy film Let That Girl Go, but failed to give full play to his creative advantages, and both box office and word of mouth failed, and began to be criticized as a "bad film director".

After being frustrated, Peng Fa has made many films with horror themes, but the comfort zone has not become the "ruling area" of Peng Fa. Apart from various factors, people can’t help but question, "Is this Peng Fa’s film?"

Later, Peng Fa turned to shoot action movies, but the result was still regrettable. Although he expected to reproduce the classic "Silent Fire" in the era of "Peng Brothers" and direct the theme of criminal action, the miracle did not happen, and the box office barely exceeded 20 million.

The expectation of the new film "Broken War" is also not optimistic, which is largely influenced by the failure of "Trapped Beast". "Broken War" and "Trapped Beast" have the same configuration: Hong Kong star lineup+action crime+director Peng Fa. However, it is still worth looking forward to whether "Broken War" can learn from the creative experience of previous works with the same theme and improve the quality of its works.

Peng Fa, like a paranoid player, assigned all his talent points to the skill tree of editing and horror in movie games.

After going north, he failed to give full play to his own advantages and misjudged the situation in the mainland market. With the rapid growth of mainland movies and audiences, the once classic meta-narrative and the competitiveness of the theme of tiger balm are no longer the same.

Bankruptcy application is submitted and withdrawn.

Before filing for bankruptcy, Peng Fa was filming a TV series in the Mainland. After learning of his wife’s illness, he was worried that he would not see his wife for the last time. He decided to pay liquidated damages and return to Hong Kong. Previously, he also signed a contract for a mainland film, but due to the continuous delay of the shooting date, he was unable to pay the medical expenses without compensation. In addition, due to the particularity of the director’s career, there was no fixed salary certificate, so he had to borrow from the private sector.

The dilemma of filmmakers is finally solved by film.

Peng Fa wanted to take care of his wife and return to his old job, but he could hardly get the job of editing. Fortunately, my brother Peng Shun gave him support. After the wife of the actor who had worked together knew his predicament, she gave him a sum of money in the name of director’s fee for emergency. Colleagues in the film industry also helped him introduce job opportunities and give him care and support.

The new project of Alibaba Pictures cooperating with Hongkong Universal and Peng Fa has enabled him to withdraw his bankruptcy application and rekindle his hope. Compared with fundraising, filmmakers help directors in the form of work. Not only let Peng Fa display his strengths, but also let him get through the current difficulties.

At present, Peng Fa has a new film project, but also a film to be released."Dragon and Child" and "The Golden Cicada Demons" are Peng Fa’s first attempt at fantasy adventure themes, which have been finished.Regenerated manPeng Fa’s first science fiction film. Tentatively scheduled to be released in 2025Fortress of moneybywang qian yuan、William Feng、Ju Jingyi; Kiku、Danny ChanWith the leading role and the help of luxury actors, Peng Fa once again challenged crime movies.

The director is the operator of the movie dream machine, while Peng Fa connects dreams with reality and witnesses the silent majority. The achievement of Breaking the War after its release is undoubtedly an important battle for director Peng Fa to prove himself, but no matter what the result is, Peng Huifa is creating infinite possibilities.

Representatives of the winners of the world’s leading Internet scientific and technological achievements release event took a group photo as a souvenir. China Net reporter Dong Ning photography

　　China Net News (Reporter Dong Ning) On the afternoon of November 23, 2020, the 2020 "World Internet Leading Scientific and Technological Achievements Release Event" sponsored by the National Internet Information Office and the Zhejiang Provincial People’s Government was successfully held in Wuzhen Internet International Convention and Exhibition Center, which was the fifth time to hold the world Internet leading scientific and technological achievements release event.

　　The launch event is closely related to the world internet conference Internet Development Forum "Digital Empowerment for the Future — — The theme of "Building a Community of Cyberspace Destiny Together" has created a platform for top-level scientific and technological exchanges, digital economic development and fighting the epidemic. A total of 15 representative leading scientific and technological achievements at home and abroad including Tencent, Ali, Baidu, Microsoft, Qualcomm, SAP and Kaspersky were selected for the launch.

　　The "World Internet Leading Scientific and Technological Achievements Release Activity" aims to show the latest scientific and technological achievements in the global Internet field, promote the concept of Internet technology innovation, green, tolerance and sharing, highlight the extraordinary contributions of practitioners in the Internet field, and build an all-round innovative exchange platform. Since the announcement of the results collection notice in early August, it has received extensive attention and positive response from the global Internet field. This year, more than 300 leading scientific and technological achievements were collected from China, the United States, Russia, Germany, France, Sweden, Canada, Belgium and other countries and regions. The declared projects focused on five major application fields, including industrial recovery and coordinated development, digital social governance, global public crisis response, artificial intelligent cloud life and green digital public welfare practice, covering quantum computing, satellite Internet, artificial intelligence, high-end chips, 5G network architecture and applications.

　　Previously, nearly 40 well-known Chinese and foreign experts in the Internet field formed the "Expert Recommendation Committee of World Internet Leading Scientific and Technological Achievements", with Wan Gang, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Zhi Gong Dang Central Committee and Chairman of China Association for Science and Technology, as honorary director, Wu Hequan, academician of China Academy of Engineering, as Chinese director, and Wiener Zorn, the "father of German Internet" and Internet Hall of Fame winner, as foreign director. The announcement was also specially recommended by the director of the Chinese and foreign expert recommendation committee by Tsinghua University and other four companies, which was used to encourage more scientific and technological talents and enterprises around the world to actively participate in scientific and technological innovation, make unremitting explorations in basic theories and other fields, and contribute wisdom and strength to the better life and development of mankind in the future.

　　According to the principle of "fairness, justice, objectivity and authority" and finally recommended by the expert recommendation committee, the owners of 15 representative leading scientific and technological achievements this year released and displayed their achievements in the form of on-site or remote video, and won commemorative trophies and certificates issued by the world internet conference Organizing Committee. This launch event has aroused enthusiastic response at home and abroad, and attracted the attention of global scientific and technological fields and netizens.

Wu Zurong, vice president of Tencent Cloud and head of Tencent Conference, as a representative of the special achievements of "Science and Technology Fighting", introduced the experience and practice of Tencent Conference in helping to resume work and industrial recovery during the epidemic. China Net reporter Dong Ning photography

Liu Yunjie, academician of China Academy of Engineering and president of Jiangsu Future Network Innovation Research Institute, released the service-oriented future network test environment and technological innovation achievements. China Net reporter Dong Ning photography

Jiang Jiangwei, partner of Alibaba Group and general manager of Alibaba Cloud Basic Products, released the leading scientific and technological achievement, Shenlong: a new generation of software and hardware integrated virtualization technology architecture. China Net reporter Dong Ning photography

Pan Jianfeng, chief scientist of 360 Group, released the leading scientific and technological achievement: 360 holographic star map network space mapping system. China Net reporter Dong Ning photography

Qi Xiangdong, Chairman of Qi Anxin Group, released the leading scientific and technological achievement: a new generation of enterprise network security framework. China Net reporter Dong Ning photography

Pan Gang, a professor at Zhijiang Laboratory of Zhejiang University, released a leading scientific and technological achievement: a neuromimetic brain-like computer with billions of neurons. China Net reporter Dong Ning photography

Li Zhenyu, vice president of Baidu Group and general manager of intelligent driving business group, released the leading scientific and technological achievement: ACE Intelligent Transportation ACE Intelligent Transportation. China Net reporter Dong Ning photography

Yu Kai, the founder and CEO of Horizon, released the leading scientific and technological achievement: the in-vehicle artificial intelligence computing chip. China Net reporter Dong Ning photography

Shi Jilin, vice president of Huawei, released leading scientific and technological achievements, Agent: Intelligent Upgrade Technology Reference Architecture. China Net reporter Dong Ning photography

　　Attached:

　　List of 15 Achievements of "World Internet Leading Scientific and Technological Achievements Publishing Activities" in 2020

　　First, the "science and technology against epidemic" special release results (1)

　　1. Science and technology are good, and cooperation is seamless — — Tencent conference practice

　　— — Shenzhen Tencent Computer System Co., Ltd.

　　2. Big data platform for epidemic prevention and control and resumption of work and production.

　　— — China electronic science and technology group company electronic science research institute

　　3. SAP’s early warning system for close contacts in Covid-19 based on distributed and open source technology.

　　— — SAP China Co., Ltd.

　　4. novel coronavirus National Science and Technology Resource Service System

　　— — institute of microbiology, chinese academy of sciences

　　5.AI is anti-epidemic — — The overall solution of unmanned distribution in Meituan

　　— — Beijing Sankuai On-line Technology Co.,Ltd

　　Second, independent publishing results (14 items)

　　1. Service-oriented future network test environment and technological innovation

　　— — Jiangsu province future network innovation research institute

　　2. Shenlong: a new generation of software and hardware integrated virtualization technology architecture

　　— — Alibaba cloud computing co., ltd

　　3. 360 Holographic Star Map Network Spatial Mapping System

　　— — Sanliuling security technology co., ltd

　　4. Endogenous security — — New generation enterprise network security framework

　　— — Qi Anxin science and technology group co., ltd

　　5.RINA Europa Air217: Implementation of Recurrent Internet Architecture (RINA) in Smart City Project "La Base 217"

　　— — RINA Europa

　　6. Neuromimetic brain-like computer with billions of neurons

　　— — Zhejiang University, Zhijiang Laboratory

　　7. Qualcomm Snapdragon X55 5G modem and RF system enabled the first batch of 5G IoT terminals and applications in China to land.

　　— — Qualcomm technology company

　　8. Horizon Journey 2— — Vehicle-mounted artificial intelligence computing chip

　　— — Beijing horizon robot technology research and development co., ltd

　　9. Development of the first star of Galaxy Space and technical verification of satellite Internet.

　　— — Galaxy Aerospace (Beijing) Technology Co., Ltd.

　　10. "Design is Safety" Industrial Gateway -IKS1000GP

　　— — Kaspersky and its subsidiary APROTECH

　　11. Key technologies and applications of intelligent minimally invasive medical equipment system with man-machine collaboration.

　　— — Hefei University of Technology

　　12.ACE intelligent transportation

　　— — Baidu.Com

　　13. Microsoft Surface Duo

　　— — Microsoft corporation

　　14. Agent: Intelligent upgrade technology reference architecture

　　— — Huawei technologies co., ltd.

　　List of four achievements specially recommended by Chinese and foreign directors of the world Internet leading scientific and technological achievements expert recommendation committee.

　　1. A brain-like computing system hierarchy

　　— — Tsinghua University Brain Team

　　2. Man-machine cooperative operating system

　　— — Yuncong science and technology group co., ltd

　　3. Vehicle and ship safety supervision and information service system based on Beidou+Internet.

　　— — China traffic communication information center

　　4. Godson 3A4000/3B4000 processor chip

　　— — Longxin zhongke technology co., ltd

Recently, a group of mysterious road test spy photos of large luxury cars have attracted wide attention in the circle of car bloggers. Although the vehicle is covered with camouflage, its huge body and powerful gas field are still eye-catching, and its size is expected to be equivalent to that of top luxury models.

It is reported that this new car is probably the product of HarmonyOS Zhixing’s "Fourth World" brand-Zunjie, which was jointly launched by Huawei and Jianghuai Automobile. The rear wheel steering function of this model shows its high-end configuration. At the beginning of this month, Yu Chengdong, CEO of BU, Huawei’s smart car solution, officially announced that the English name of Zunjie brand is MAEXTRO, and the first product has entered the stage of vehicle verification, which is expected to be off the assembly line at the end of this year and officially listed in the first half of next year.

"Zunjie" brand aims at benchmarking ultra-luxury brands such as Maibakh and Rolls-Royce, positioning itself in the ultra-high-end market, and the estimated price will reach one million yuan. The cooperation between Huawei and JAC is not limited to this luxury car, but will also expand to the MPV market of one million yuan. These models are expected to be produced through JAC X6 platform, with an annual production capacity of 35,000 vehicles.

According to informed sources, JAC Automobile is accelerating the recruitment of Huawei-JAC "Zunjie" project, involving quality system experts, quality evaluation experts, product line quality experts, production quality experts, vehicle quality experts, etc., to ensure the smooth progress of the project. At present, JAC hopes to build 38 test vehicles, so as to comprehensively test and verify the first model.

On March 31st, 2023, AION S PLUS was officially launched. The new car has released a total of four models. The guide price is 149,800 yuan-165,800 yuan. In terms of power, it is equipped with a single motor precursor system with a comprehensive endurance of 510km and 610km.

The overall appearance follows the design language of ENO.146, the concept car with the lowest wind resistance in the world, and the wind-plastic front face and the low hood airflow fit smoothly. The details of the headlights with cloud arrows on both sides have been adjusted, and the recognition degree is still high compared with the current models. The two-stage adaptive lower grille with opening and closing function and the front lip with blackened bottom design show good sports effect.

The side of the car body, the dive posture with low front and high back, the sharp waistline with double pressure, and the vast light-sensitive color-changing skylight glass are very sporty. Sliding back design, hidden door handle, wind resistance coefficient can be reduced to 0.211Cd. In addition, the left and right rear fenders are connected with fast and slow charging interfaces to show the identity of new energy.

The multi-line tail design looks like a good layering. The visible double-layer penetrating taillights, with red reflectors superimposed on the bottom, create a vertical sense of geometric order and a horizontal sense of wide body size.

In terms of interior, the overall interior adopts embracing design, and a large number of leather packages bring good luxury and comfort. 10.25-inch full LCD digital instrument panel, with 14.6-inch central control large screen, the sense of technology is still full.

In terms of configuration, it is equipped with a brand-new ADiGO 4.0 intelligent driving internet ecosystem. Compared with ADiGO 3.0, the voice system is more sensitive and more convenient for users to travel. Built-in 360-degree surround image, high-tech map navigation, QQ music, 5G Tik Tok shooting, watermelon video, playing more than 3,000 game masterpieces, Himalaya, singing bar and other borderless entertainment ecology allow passengers to enjoy the entertainment experience in the car.

In terms of power, the new car is still equipped with a single motor drive system with maximum power of 150kW and 165kW and peak torque of 225N·m and 350 N m. With the brand-new magazine battery 2.0, it only takes 6.8s per 100 kilometers, and its comprehensive battery life is 510km and 602km respectively.