With the improvement of the concept of honest management, many businesses have played the slogan of "fake one loses ten" at present, and the market management department has also increased the punishment for counterfeit goods and inferior goods that infringe on consumers’ rights and interests, which provides an opportunity for some so-called "professional counterfeiters". Recently, the administrative court of Shouxian People’s Court rejected a case of improper performance of statutory duties of administrative punishment caused by "professional counterfeiters".

Li, the plaintiff, claimed that he bought a bottle of carved yellow wine in a supermarket in a town of Shouxian on July 10, 2022. The production date of the food was July 8, 2019, and the shelf life was 36 months, which had passed the shelf life. It reported to the supermarket that the carved yellow wine had expired, and the supermarket also admitted it in WeChat. Later, Li reported to the defendant’s market supervision bureau that the supermarket sold expired food through the 12315 platform, and clearly stated in the report materials that he could provide evidence such as shopping receipts, food photos and shopping videos. On October 12, 2022, the Market Supervision Bureau gave feedback to Li through the platform, saying that expired food was not found in the supermarket and would not be handled. Li believes that the defendant did not collect the shopping video evidence from himself to conduct a comprehensive investigation, and the supermarket itself admitted to selling expired carved yellow wine, and the defendant did not properly perform the investigation and punishment duties on the illegal acts of selling expired food. Appeal to the people’s court to confirm that the defendant’s behavior is illegal, and at the same time order the defendant to re-file and investigate the behavior of selling expired food in the supermarket.

The Market Supervision Bureau said: On March 7, 2023, after receiving the video of the supermarket shopping process taken by the plaintiff Li, who was transferred by the court, the suspected illegal behavior of the supermarket was re-investigated; However, when the plaintiff reported the case before, he deliberately did not provide the video of his shopping process in the supermarket, which caused the operator to be unable to be punished because he did not have key evidence, thus causing unnecessary consumption of administrative resources. Through the national 12315 platform search, it is also found that since the platform was opened, the plaintiff Li has registered a total of 3,100 complaints and reports with the market supervision authorities through the platform, and nearly 100 reports have been registered in the jurisdiction of the market supervision bureau alone. It can be seen that the plaintiff Li does not belong to normal consumers, and his purpose is to profit from complaints and reports. He does not belong to complaints and reports made by ordinary consumers to safeguard their legitimate rights and interests or social public interests, and his motivation to file a lawsuit in this case is not justified. According to the clues provided by citizens, legal persons and organizations, the market supervision authorities investigate and deal with the operators’ behaviors suspected of violating the laws, regulations and rules of market supervision and management, which belongs to the performance of duties to safeguard social public interests. The plaintiff Li has no interest in the specific investigation results made by the market supervision bureau and does not have the plaintiff qualification in administrative litigation. Therefore, please dismiss the prosecution of the plaintiff Li.

The court found that the plaintiff Li had repeatedly adopted "purchasing goods with defective quality and logo, and then reported to the market supervision authorities with relevant evidence such as obtaining goods, and made a reward request to the market supervision authorities; Or claim compensation from the operator through civil litigation "and so on, in order to make a profit, the purpose of purchasing goods is not for consumption or use, and it no longer has the essential characteristics of" consumers "referred to in the Law on the Protection of Consumer Rights and Interests in People’s Republic of China (PRC), and should belong to" professional counterfeiters "commonly known in society. Judging from his claims in this case, the purpose of Li’s lawsuit is to supervise the legality of the handling of the reported matters by the Market Supervision Bureau, and it does not involve the issue of whether the administrative processing result has an interest, and it does not provide relevant evidence that the administrative processing result has an interest. It can be seen that Li’s reporting to the market supervision bureau and filing a lawsuit in this case are not complaints and lawsuits made by ordinary consumers to safeguard their legitimate rights and interests.

To sum up, Li does not meet the essential legal characteristics of "plaintiff" as defined in the Administrative Procedure Law, and does not have the subject qualification to file a lawsuit in this case. Our court ruled that all the applications of Li were rejected.

Original title: "Professional counterfeiters" fishing and counterfeiting ",the court rejected the original request"

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Party member Bo Huang of the Chinese Revolutionary Committee was elected vice chairman of the Chinese Film Association.
　　　　　　　　10:28 on February 2, 2024

On January 30th, the 11th National Congress of China Film Association closed in Beijing. Chen Daoming was elected as the 11th Chairman of the Chinese Film Association, and Yu Dong, Wang Jianer, Yin Hong, Deng Guanghui, Andy Lau, Jason Wu, Zhang Ji, Frant Gwo, Bo Huang, Huang Xiaoming, Fu Ruoqing and Huo Tingxiao were elected as the 11th Vice Chairmen of China Film Association.

Founded in 1949, China Film Association (China Film Association for short) is a professional people’s organization led by the Communist Party of China (CPC) and composed of filmmakers from all ethnic groups in China. It is a bridge and link between the party and the government to contact the film industry, and an important force for the prosperity and development of socialist literature and art and the construction of a socialist cultural power.

Tuanjiejun noted that Bo Huang, the 11th Vice Chairman of the Chinese Film Association, is a party member of the Chinese Revolutionary Committee, and is currently a member of the National Committee of the China Federation of Literary and Art Circles, vice chairman of the Actors Working Committee of the China Television Artists Association and vice chairman of the China Literary Volunteers Association.

Bo Huang

According to public information, Bo Huang, Han nationality, was born in Qingdao, Shandong Province in August 1974. His ancestral home is Lintao, Gansu Province, and he is a famous actor, director and singer.

In his early years, Bo Huang had worked as a resident singer, dance coach, and film dubbing. In 2000, he premiered the movie Get in the Car and Let’s Go, and in 2006, he became famous for his role in the movie Crazy Stone directed by Ning Hao. Since then, his representative works include: Bullfighting, Crazy Racing, Killing Life, Sorry for Thailand, Journey to the West, Demonizing, Dear, Love Flowers, Searching for Dragons, Under the Ice, The Island’s Crazy Alien, The Man Taken Away by Light, Mozart in Outer Space by Leap, and the TV series Militia Ge.

Bo Huang has won the Best Actor Award in the 46th Taiwan Film Golden Horse Award, the Best Actor Award in the 20th Beijing University Student Film Festival, the Best Actor Award in the 4th China Film Directors Association, the Best Actor Award in the 20th Shanghai International Film Festival, the National Top Ten Film Actors in the 70th Anniversary of the Founding of New China, and the Fifth National Young and Middle-aged Literary and Art Workers.

Bo Huang has been enthusiastic about public welfare for a long time. After the Wenchuan earthquake in 2008, he participated in the "Smile Back" program, organized comedians to coach the affected children in the disaster area, and served as the image ambassador of the "Sichuan Disaster Area Child Protection Project"; In 2010, he participated in the "Stars Show You the World Expo" Spring Festival low-carbon public welfare party, and was hired as the "Mother’s Water Pit" public welfare ambassador and served as the public welfare propagandist of the "China Publicity Month for the World Day for the Elimination of Child Labour"; Participate in "Fashion of the Times"-Special Program of China Literary Volunteers Paying tribute to Great Powers. He is also a practitioner of environmental protection and public welfare. He once served as the promotion ambassador of forest protection in China of the World Wide Fund for Nature and the national geographic and marine public welfare ambassador, initiated the public welfare action of "Chopsticks and Music Action" and promoted environmental protection tableware. In 2022, he was hired as a special observer of ecological environment by the Ministry of Ecology and Environment.

Tuanjiejun also noted that among the 167 members of the 11th Council of the Chinese Film Association, there are also many members of democratic parties. For example, party member, vice chairman of Henan Film and Television Association, and Shang Weili, vice chairman and secretary general of Zhengzhou Film and Television Association. She has produced and directed the films "Looking at the Moon", "Life is priceless", "Faith", "Demonizing the Monks", a large historical documentary "The Capital of Commerce" and "China Calligraphy", and her works have won the Golden Angel Award in the Asian Microfilm Art Festival and the China-US Film Festival.

(The above is compiled according to public information)

Laiyuan | "Tuanjiebao Unity Network" WeChat WeChat official account

Author _ Huang Yan

I don’t know if you know anything about what is introduced today. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Buick E5 first. The front face of Buick E5 adopts a very young design and looks very streamlined. Coupled with headlights, the visual effect looks quite simple and generous. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, rain and fog mode and so on. Come to the car side, the car body size is 4892MM*1905MM*1684MM, the car uses fashionable and dynamic lines, the car body looks very simple, with large-sized thick-walled tires, smooth lines running through the whole car side. Looking back, the rear of the car looks very simple and fashionable, and the taillights show angular design style, creating a good atmosphere.

When I got into the car, the interior of Buick E5 looked very cold, which was consistent with the positioning of the car. The steering wheel of the car is very in line with the interior style, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., which gives people a bright feeling. From the central control point of view, with the 30-inch touch-sensitive LCD central control screen, the interior design is quite layered and cute. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very exquisite. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Buick E5 matched gearbox, 180KW, 330N.m, with good power performance.

Buick E5 trunk has high space availability and excellent loading capacity, and the rear seat support ratio is put down, so the space can be further expanded. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

Special feature of 1905 film network If you like watching action movies, you must know the four major action design teams in Hong Kong:

Chengjiaban, Hongjiaban, Liujiaban and Yuanjiaban.

In Shao’s glorious era, movies are everywhere under the leadership of the Liu family’s Bannan School of Kung Fu.

Unlike other kung fu movies, which only focus on one kind of kung fu, you must not miss this movie for weapons fans.

At 14:40 today, the movie channel will broadcast you a movie with the same title, which vividly depicts the "eighteen weapons spectrum" of the kung fu world for us.

Poster of Eighteen Martial Arts

The cast of Eighteen Martial Arts is luxurious.

Liu Jialiang, a martial artist who has multiple roles as director, actor, screenwriter and action director, plays a leading role in the film, bringing with him Liu Jiaban’s kung fu stars, showing us the real kung fu from hard bridge to hard horse.

Like Liu Jialiang’s other films, Eighteen Martial Arts upholds his martial arts design of sticking to the authentic Shaolin Nanpai Kung Fu, paying attention to seeing the move and dismantling it, and practicing it with one move and one style.

Fighting in a narrow space is a test of skill.

The design of small spaces, such as fighting in the attic and fighting in narrow lanes, fighting space in mid-air and in the middle of the water is unparalleled.

Fang Shaoqing (Kara Wai) and Shi Shu (Liu Jiahui), Mao Shantan Lei Yong (Liu Jiarong) and the sorcerer’s altar iron monkey (Hou Yaozong) test each other. I know you are dark, and the duel with each other’s magical powers can be described as wonderful.

However, the biggest attraction of Eighteen Martial Arts is undoubtedly eighteen weapons.

As a descendant of Huang Feihong’s fourth-generation Hongquan, Liu Jialiang won the biography of his father since childhood. He loves Kung Fu and will study weapons, techniques and methods of actual combat in the rest of the time. It can be said that he is proficient in everything and has developed a martial arts foundation.

Liu Jialiang, who is a hundred schools of thought, is almost the only person who can show the essence of Chinese "Eighteen Martial Arts".

In the movie Eighteen Martial Arts, all kinds of martial arts weapons are basically included.

In a summary of the Hong Kong film database, 18 kinds of weapons used in Eighteen Martial Arts are listed: rope dart, Shuang Hu hook sword, double hammer, double axe, snake halberd, closed knife, double knife, straight knife, single knife, cherry blossom gun, three-section iron whip, double dagger, double crutches, monk shovel, scepter, trident, butterfly sword and three-section scepter.

Especially in the last ten minutes, the weapons war between Liu Jialiang and Liu Jiarong was the most wonderful.

First, there is the killing of Daguan Dao against Double Dao and Sakura Gun against Double Dao.

There will be a knife-to-sword short weapon confrontation.

The three-section whip with integrated attack and defense vs the flexible double dagger can be described as inseparable.

Crescent shovel’s situation is closely linked with each other, while the single-headed stick is both rigid and flexible, flexible and not sluggish, and it has been used repeatedly.

Especially in the end, the combination lineup of "three-stick broken rattan card+The Lancet" is even more exciting.

The pure kung fu duel that lasted for 10 minutes was never repeated, and the mutual interaction between weapons made people stunned.

"Develop martial arts and get rid of superstition."

This idea also runs through Liu Jialiang’s films and life.

As early as in the first film directed by Liu Jialiang, he introduced the theme of illusion.

The "immortal possessed and invulnerable" claimed by Shenda altar is just a mysterious stunt, which has already lost to the Five-Shaped Boxing.

Yu Wang’s Five-Shaped Boxing shows the charm of the snake, the tiger’s overbearing ferocity, the crane’s lightness and agility, the leopard’s pursuit and the dragon’s wandering changes.

Seven years later, Liu Jialiang took the illusion theme again. In the film Eighteen Martial Arts, which tells the story of eunuch general manager Li Lianying instigating the Boxer Rebellion to beat the gods, Maoshan and warlock three altars and eliminate the traitor’s second helmsman, Leigong (Liu Jialiang), he still retained his idea that "all feudal superstitions are not credible in front of kung fu".

The golden bell jar of Shenda altar, the puppet art of Maoshan altar, and the pupil art of warlock altar … …

Opening the altar, doing it, lowering the head and getting into the upper body are also true and false, which is quite fancy.

But these strange tricks are just deceptive gimmicks, and the real power is kung fu itself.

The film Eighteen Martial Arts is full of Liu Jialiang’s original intention of defending authentic martial arts and attacking crooked ways.

Liu Jialiang takes Kung Fu as the core, takes the real Kung Fu of hard bridge and hard horse as the call, and tells all about the knowledge and spirit of Kung Fu through eighteen weapons.

At 14:40 on December 14th, the movie channel will broadcast Eighteen Martial Arts for you. This movie, which can be called a textbook of cold weapons, will reveal the meaning of Eighteen Martial Arts for you.

Maibakh incident with the same three-color poncho vest hot sale.

Recently, a video about the rights protection of GLS SUV owners in Maibakh by building a three-color canopy on the roof has aroused widespread concern and discussion on social media. This unique way of safeguarding rights quickly attracted public attention, which in turn stimulated the creativity and commercial sensitivity of netizens. Soon after, various kinds of clothes made of this tricolor poncho appeared in the market, including vests, coats, shorts and hats, with a wide price range, ranging from 16.98 yuan to 89 yuan, and the sales volume of some commodities has exceeded 1,000. Maibakh incident with the same three-color poncho vest hot sale.

In response, the merchant confirmed that these clothes were made of the same three-color poncho material as in the rights protection incident, emphasizing that this is a promotion of creative products. Some merchants directly advertised their products as "the same model in Maibakh", revealing that strong market demand led to tight supply. One store sold more than 20,000 pieces in four days, with only 2,000 pieces left in stock, showing a hot-selling trend.

At the same time, this act of safeguarding rights also gave birth to a "chain reaction", which was dubbed by netizens as "car passing car" phenomenon. Different types of Mercedes-Benz cars, such as S-class cars, AMG sports cars and even Mercedes-Benz G, have begun to appear in many places across the country, and they have followed suit, laying three-color tarpaulins on the roof and fixing the edges with yellow and black tape to form a unique landscape.

For Maibakh brand, this rights protection activity initiated by individual car owners may have a negative impact on its brand image to some extent. In view of the high-end and exclusive image that Maibakh has always emphasized, the unexpected association between vehicles and the label of "tricolor tarpaulin" is probably not what the brand is happy to see. How to properly handle this matter and restore consumer confidence in the future will be a big test. Maibakh incident with the same three-color poncho vest hot sale.

　　Xinhuanet Beijing, May 25th Premier Li Keqiang said at the China Big Data Industry Summit and the China E-commerce Innovation and Development Summit in Guiyang on the 25th that the new generation of Internet technologies, such as big data, have profoundly changed the world and put all countries on the same starting line of the scientific and technological revolution. China has missed the world scientific and technological revolution many times. Today, we should seize this historical opportunity, seize the opportunity and win the future.

　　Li Keqiang expounded the sharing economy: using idle resources to realize everyone’s benefit.

　　Premier Li Keqiang said in Guiyang on the 25th that the sharing economy is not only addition, but also multiplication, so as to effectively lower the threshold of entrepreneurial innovation, make full use of idle resources, form new growth points and inject strong impetus into the economy. In addition, another major feature of the sharing economy is that everyone can participate and benefit, which is conducive to promoting social fairness and justice.

　　"Big Data"+"Craftsman Spirit" =? Listen to the Prime Minister’s answer.

　　Premier Li Keqiang said in Guiyang on the 25th that the innovative ideas represented by the new format of big data should be combined with the craftsman spirit nurtured by traditional industries for a long time, so as to promote the integration and development of the virtual world and the real world, reshape the supply chain value chain of the industrial chain, promote the vigorous development of new kinetic energy and revitalize the traditional kinetic energy, and build China’s economy into a "double engine" and realize "double-medium-high".

　　Li Keqiang: Big data and the Internet of Things will ultimately serve "people"

　　When Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th, the person in charge of "Truck Gang" introduced that they connected 300,000 cargo owners and 1.7 million truck drivers across the country through the Internet to build a nationwide highway logistics information platform, which reduced the empty driving rate by 6%. The Prime Minister praised that what you have done is very meaningful, and new technologies such as big data and Internet of Things will ultimately serve "people".

　　Guizhou has become a net inflow of college graduates, and the Prime Minister "cheers" for this.

　　Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th. According to the local person in charge, thanks to the explosive growth of the big data industry in Guizhou in recent years, it has become a net inflow of college graduates. The Prime Minister "cheered" for this, and college students are willing to come to Guizhou for employment, indicating that the new economy relying on big data development has strong appeal. Only by seizing the highland of talents can we win the development opportunity. (According to Xinhua News Agency’s "Xinhua Viewpoint" Weibo report)

　　If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

　　In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

　　Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

　　In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

　　Landscape entry culture into the heart

　　If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

　　In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

　　Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

　　The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

　　Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

　　At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

　　Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

　　This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

　　The integration of literature and tourism accelerates the circle

　　The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

　　After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

　　The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

　　In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

　　In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

　　As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10；, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1；; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

　　These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

　　Creativity leads three-dimensional marketing

　　Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

　　In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

　　From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

　　In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

　　From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

　　Technology empowerment leads the future.

　　The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

　　The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

　　Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

　　On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

　　In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

　　Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)

China Economic News Network (Liu Chenxi)Recently, the electric hybrid SUV market has ushered in a new "volume king", Jietu Shanhai series "Big Family Seven-seat Electric Hybrid SUV" & mdash; — Shanhai L7 ushered in a heavy listing. Facing the comprehensive advancement of the travel needs of China’s extended family, Jietu Shanhai L7 not only relies on the four core advantages of "high performance, large space, more comfort and new experience", but also brings a happy travel experience beyond the past, with a price of 129,800 yuan — The sincere price of 159,800 yuan has become an ideal choice for big families to travel in the new era.

There are seven large spaces, so that each one has great enjoyment. Jietu Shanhai L7 has a length of 4749 mm, a wheelbase of 2745mm and a width of 1900 mm. It can not only provide 5-seat and 7-seat layouts with large space to meet the travel needs of different families, but also take into account the convenience of daily commuting and achieve a good start and a good stop. At the same time, its "Shuang Yi Rice" super-large two-row space design, with 960mm leg space and 997mm head space, gives the rear passengers a spacious experience of three people not crowded and two people first class. When the second row of seats are laid down, it can also achieve 1688L storage space, and the depth of 1876mm can easily accommodate one meter and eight mattresses, so that the space inside the car can become a big bed room in seconds, and the whole family can easily "lie flat". In addition, there are as many as 33 storage spaces in the cockpit to realize the freedom of storage for the whole family.

In order to give the most intimate care to every family member, Jietu Shanhai L7 loaded the car refrigerator only owned by luxury brands into the car. The second row of car-mounted cold and warm refrigerators adopts the compressor technology with higher cost, which not only has five times the cooling speed of semiconductor refrigerators, but also supports -6.°C— The ultra-wide temperature control range of 50°C, as well as the ultraviolet sterilization function, also provides six intelligent modes such as ice cream, fresh-keeping and warm milk, which can be enjoyed by all ages and the whole family is happy.

Quiet and healthy cockpit makes the whole family travel more comfortable. Jietu Shanhai L7 adopts mask-grade PP+PET two-component sound-absorbing cotton and environmentally-friendly formaldehyde-free water-based adhesive in a large area, and the front row also adopts double-layer laminated sound insulation glass to create a "mother-and-baby-class" cockpit that is nontoxic, odorless, green, healthy and extremely quiet for the family.

Free electricity inside and outside the car, so that the whole family can camp more freely. Jietu Shanhai L7 brings infinite possibilities for family camping with its rare 6.6Kw external discharge and 220V in-vehicle power supply. In "Travel"+”With the help of ecology, Jietu Shanhai L7 also supports exclusive outdoor equipment, such as the rear canopy, air mattress in the car, automatic tent and outdoor hammock, so that families can experience a leisurely camping life anytime and anywhere and unlock more unexpected outdoor enjoyment.

Kunpeng hybrid Mars architecture, driving strong and comfortable. Jietu Shanhai L7 is equipped with Chery’s fifth-generation 1.5TGDI hybrid engine and two-speed super electric hybrid DHT gearbox. Thanks to the ultra-high thermal efficiency of the engine of 44.5% and the ultra-high mechanical efficiency of the dual-motor drive architecture of 98%, the pure electric drive of the new car can provide the maximum power of 199kW, and the excellent performance of 314kW can be achieved in HEV, which not only has the strong performance of pushing the top speed to 215km/h, but also has the ultra-long endurance of pure electric 120km and comprehensive 1300km, which can provide users with continuous energy saving and continuous strength in the whole scene. In addition, the new car also adopts a four-bar rear suspension system based on the Mars architecture, with 26 soft bushings added to the chassis, and after 26,000 kilometers of rigorous adjustment, it achieves excellent stability of high-speed turning without tilting and bumpy roads, so that family travel has the ultimate driving experience.

Hard-core security intelligent guard, enjoy peace of mind and peace of mind. Jietu Shanhai L7 guards every trip of the whole family with its strong safety performance. Its body is made of 75% high-strength steel, and it has undergone extreme tests such as "20 tons of lateral impact and 8 tons of Taishan topping". The frame can also be intact and the door can be opened normally, and every occupant is guarded by a hard core of "steel bars and iron bones". As a new energy vehicle, the power battery of the new car is also fully protected. The Guardian Four-protection battery has IP68 waterproof performance 48 times higher than the national standard, two vertical and four horizontal frame structures that can withstand 10 tons of pressure, insulating mica sheets that can withstand 1400°C, and BMS security guards that can be monitored 24 hours a day to achieve impeccable battery security. In addition, the new car not only has L2 intelligent driving assistance function, but also has a better braking distance of 38.4 meters and 100 kilometers at the same level, which can easily cope with complex road conditions or long-distance travel and make the whole family feel at ease.

"Big Family Seven-seat Electric Hybrid SUV" & mdash; — Jietu Shanhai L7 is specially designed for the happy travel of China family. The new car is not only another accurate response of Jietu brand to users’ needs, but also a comprehensive display of brand innovation vitality and technical strength. In the future, Jietu will still adhere to the brand concept of "user-centered", bring more users a product and service experience of "always surprises and always exceeds expectations", and work together with users to create a better travel life!

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Among the new generation of actors born after 1995, Zhao Lusi’s existence can be said to be clean.

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