As a pure electric medium-sized car owned by BYD, its sales performance has not reached the expected level of the brand since then. However, relatively speaking, its positioning is also unique. Today, the models on the whole market are involved, and BYD Seal’s 2024 model also wants to improve its sales performance with its starting price of 179,800 yuan. Today, when new energy vehicles are becoming the mainstream, the positioning and price of seals have undoubtedly attracted the attention of many consumers. However, now that the 2024 BYD Seal has also been listed, is the new car worth consumers’ choice?

The dynamic performance of the 2024 BYD Seal has been adjusted, providing three different motor configurations, including 170kW single motor, 230kW single motor and 390kW dual motor versions. These configurations are designed to meet the needs of different consumers for power performance, but there are also some shortcomings in market comparison. Although BYD Seal Edition provides powerful dynamic performance, especially the version equipped with 390kW dual motors, which can provide strong acceleration ability, its price is correspondingly higher. For consumers with limited budgets, it may be necessary to make a trade-off between power performance and car purchase budget.

In terms of battery life, BYD Seal has provided a cruising range of up to 700km, but compared with some competing products on the market, its cruising ability is slightly inferior. It is said that although BYD Seal’s power system has been improved technically, it may still need to be further improved to enhance its market competitiveness in the fierce market competition, especially compared with other competing products. Although BYD Seals provide different levels of power configuration, it is still a challenge to find the best balance between performance and energy consumption. For example, the higher-performance dual-motor version may bring higher energy consumption and affect the energy efficiency performance of the whole vehicle.

At the same time, the 2024 BYD Seal has maintained a design similar to that of the 2023 model. The body size is 4800mm long, 1875mm wide, 1460mm high and the wheelbase is 2920 mm. These dimensions are consistent with the old models. Although the details of the design of the 2024 seal have been fine-tuned, the overall design is the same as that of the 2023 model, which may disappoint consumers who are expecting new design changes. You know, the old BYD seal has been spit out by many consumers, thinking that its design is trendy enough and too radical. In the automobile market, although novel design is often one of the important factors to attract consumers, it is difficult to get consumers’ love if the design is too radical.

The interior design of the cockpit of the 2024 BYD Seal still adopts "marine aesthetics", and it has a variety of interior colors for consumers to choose from. We can see that the interior trim panel extends to the door panel, and there are ridges above it, forming an embracing design. Through-air conditioning modeling endows design, and these design elements together create a modern and aesthetic interior space. However, in my experience, although the interior material of 2024 BYD Seal has a certain sense of luxury visually, there is an odor problem.

Moreover, during driving, the sound insulation effect of this model is not very good, which affects the driving comfort. When I stopped the car, I also experienced the rear space of this model. Although I am only 175cm tall, I still feel that there is some shortage of head space in the rear of this model. In addition, you should have heard of the car engine system of BYD brand models. The car engine system of 2024 BYD Seal is not much different from other models of this brand. The response speed and control logic of the car engine system are not excellent, which failed to give me an excellent experience.

summary

The 2024 BYD Seal offers consumers a choice of a medium-sized pure electric car with its starting price of 179,800 yuan. However, considering the change of power configuration, the uncertainty of endurance, the conservatism of exterior design, the problem of interior odor and the fluctuation of after-sales service quality, consumers need to weigh these potential deficiencies when making car purchase decisions. Whether BYD seals are worth buying ultimately depends on consumers’ attention to these factors and their sense of identity with BYD brand. In the context of increasingly fierce competition in the new energy vehicle market, BYD Seal needs to continuously optimize and upgrade its product strength and brand image if it wants to gain more market share.

With the listing of Pro, Passat family ushered in its brand-new "Pro era". The name "Pro" comes from the field of electronic products, which symbolizes upgrade and evolution, and means stronger performance and more comprehensive improvement. So, can Passat Pro really support the weight of this name?

The evolution of internal and external design can be said to be one of its most intuitive manifestations. If Passat always gives people the impression of being more business-oriented, then this generation of Passat Pro has introduced more diversified design styles in appearance, double front faces and Darth Vader sports kits, which meet a wider range of user needs and more diversified car scenes. In terms of interior, the combination of triple screen layout and barrier design creates a strong scientific and technological atmosphere, giving Volkswagen brands more pioneering images belonging to this era.

As a classic model that has evolved through many times, Passat has left a unique brand of the times with every transformation. The new posture of Passat Pro inside and outside is undoubtedly more in line with the aesthetic preferences of the new era.

Producer, editor-in-chief of Trn Quang Diu, and Luo Zuxing.

Director Lu Siya and Operation Jiang Xiaowen

Camera | General, Hui Zhenqi, Chen Sizhan

Edit | Hui Zhenqi Appears in Xiaoyi Wen

Party member Bo Huang of the Chinese Revolutionary Committee was elected vice chairman of the Chinese Film Association.
　　　　　　　　10:28 on February 2, 2024

On January 30th, the 11th National Congress of China Film Association closed in Beijing. Chen Daoming was elected as the 11th Chairman of the Chinese Film Association, and Yu Dong, Wang Jianer, Yin Hong, Deng Guanghui, Andy Lau, Jason Wu, Zhang Ji, Frant Gwo, Bo Huang, Huang Xiaoming, Fu Ruoqing and Huo Tingxiao were elected as the 11th Vice Chairmen of China Film Association.

Founded in 1949, China Film Association (China Film Association for short) is a professional people’s organization led by the Communist Party of China (CPC) and composed of filmmakers from all ethnic groups in China. It is a bridge and link between the party and the government to contact the film industry, and an important force for the prosperity and development of socialist literature and art and the construction of a socialist cultural power.

Tuanjiejun noted that Bo Huang, the 11th Vice Chairman of the Chinese Film Association, is a party member of the Chinese Revolutionary Committee, and is currently a member of the National Committee of the China Federation of Literary and Art Circles, vice chairman of the Actors Working Committee of the China Television Artists Association and vice chairman of the China Literary Volunteers Association.

Bo Huang

According to public information, Bo Huang, Han nationality, was born in Qingdao, Shandong Province in August 1974. His ancestral home is Lintao, Gansu Province, and he is a famous actor, director and singer.

In his early years, Bo Huang had worked as a resident singer, dance coach, and film dubbing. In 2000, he premiered the movie Get in the Car and Let’s Go, and in 2006, he became famous for his role in the movie Crazy Stone directed by Ning Hao. Since then, his representative works include: Bullfighting, Crazy Racing, Killing Life, Sorry for Thailand, Journey to the West, Demonizing, Dear, Love Flowers, Searching for Dragons, Under the Ice, The Island’s Crazy Alien, The Man Taken Away by Light, Mozart in Outer Space by Leap, and the TV series Militia Ge.

Bo Huang has won the Best Actor Award in the 46th Taiwan Film Golden Horse Award, the Best Actor Award in the 20th Beijing University Student Film Festival, the Best Actor Award in the 4th China Film Directors Association, the Best Actor Award in the 20th Shanghai International Film Festival, the National Top Ten Film Actors in the 70th Anniversary of the Founding of New China, and the Fifth National Young and Middle-aged Literary and Art Workers.

Bo Huang has been enthusiastic about public welfare for a long time. After the Wenchuan earthquake in 2008, he participated in the "Smile Back" program, organized comedians to coach the affected children in the disaster area, and served as the image ambassador of the "Sichuan Disaster Area Child Protection Project"; In 2010, he participated in the "Stars Show You the World Expo" Spring Festival low-carbon public welfare party, and was hired as the "Mother’s Water Pit" public welfare ambassador and served as the public welfare propagandist of the "China Publicity Month for the World Day for the Elimination of Child Labour"; Participate in "Fashion of the Times"-Special Program of China Literary Volunteers Paying tribute to Great Powers. He is also a practitioner of environmental protection and public welfare. He once served as the promotion ambassador of forest protection in China of the World Wide Fund for Nature and the national geographic and marine public welfare ambassador, initiated the public welfare action of "Chopsticks and Music Action" and promoted environmental protection tableware. In 2022, he was hired as a special observer of ecological environment by the Ministry of Ecology and Environment.

Tuanjiejun also noted that among the 167 members of the 11th Council of the Chinese Film Association, there are also many members of democratic parties. For example, party member, vice chairman of Henan Film and Television Association, and Shang Weili, vice chairman and secretary general of Zhengzhou Film and Television Association. She has produced and directed the films "Looking at the Moon", "Life is priceless", "Faith", "Demonizing the Monks", a large historical documentary "The Capital of Commerce" and "China Calligraphy", and her works have won the Golden Angel Award in the Asian Microfilm Art Festival and the China-US Film Festival.

(The above is compiled according to public information)

Laiyuan | "Tuanjiebao Unity Network" WeChat WeChat official account

Author _ Huang Yan

Special feature of 1905 film network If you like watching action movies, you must know the four major action design teams in Hong Kong:

Chengjiaban, Hongjiaban, Liujiaban and Yuanjiaban.

In Shao’s glorious era, movies are everywhere under the leadership of the Liu family’s Bannan School of Kung Fu.

Unlike other kung fu movies, which only focus on one kind of kung fu, you must not miss this movie for weapons fans.

At 14:40 today, the movie channel will broadcast you a movie with the same title, which vividly depicts the "eighteen weapons spectrum" of the kung fu world for us.

Poster of Eighteen Martial Arts

The cast of Eighteen Martial Arts is luxurious.

Liu Jialiang, a martial artist who has multiple roles as director, actor, screenwriter and action director, plays a leading role in the film, bringing with him Liu Jiaban’s kung fu stars, showing us the real kung fu from hard bridge to hard horse.

Like Liu Jialiang’s other films, Eighteen Martial Arts upholds his martial arts design of sticking to the authentic Shaolin Nanpai Kung Fu, paying attention to seeing the move and dismantling it, and practicing it with one move and one style.

Fighting in a narrow space is a test of skill.

The design of small spaces, such as fighting in the attic and fighting in narrow lanes, fighting space in mid-air and in the middle of the water is unparalleled.

Fang Shaoqing (Kara Wai) and Shi Shu (Liu Jiahui), Mao Shantan Lei Yong (Liu Jiarong) and the sorcerer’s altar iron monkey (Hou Yaozong) test each other. I know you are dark, and the duel with each other’s magical powers can be described as wonderful.

However, the biggest attraction of Eighteen Martial Arts is undoubtedly eighteen weapons.

As a descendant of Huang Feihong’s fourth-generation Hongquan, Liu Jialiang won the biography of his father since childhood. He loves Kung Fu and will study weapons, techniques and methods of actual combat in the rest of the time. It can be said that he is proficient in everything and has developed a martial arts foundation.

Liu Jialiang, who is a hundred schools of thought, is almost the only person who can show the essence of Chinese "Eighteen Martial Arts".

In the movie Eighteen Martial Arts, all kinds of martial arts weapons are basically included.

In a summary of the Hong Kong film database, 18 kinds of weapons used in Eighteen Martial Arts are listed: rope dart, Shuang Hu hook sword, double hammer, double axe, snake halberd, closed knife, double knife, straight knife, single knife, cherry blossom gun, three-section iron whip, double dagger, double crutches, monk shovel, scepter, trident, butterfly sword and three-section scepter.

Especially in the last ten minutes, the weapons war between Liu Jialiang and Liu Jiarong was the most wonderful.

First, there is the killing of Daguan Dao against Double Dao and Sakura Gun against Double Dao.

There will be a knife-to-sword short weapon confrontation.

The three-section whip with integrated attack and defense vs the flexible double dagger can be described as inseparable.

Crescent shovel’s situation is closely linked with each other, while the single-headed stick is both rigid and flexible, flexible and not sluggish, and it has been used repeatedly.

Especially in the end, the combination lineup of "three-stick broken rattan card+The Lancet" is even more exciting.

The pure kung fu duel that lasted for 10 minutes was never repeated, and the mutual interaction between weapons made people stunned.

"Develop martial arts and get rid of superstition."

This idea also runs through Liu Jialiang’s films and life.

As early as in the first film directed by Liu Jialiang, he introduced the theme of illusion.

The "immortal possessed and invulnerable" claimed by Shenda altar is just a mysterious stunt, which has already lost to the Five-Shaped Boxing.

Yu Wang’s Five-Shaped Boxing shows the charm of the snake, the tiger’s overbearing ferocity, the crane’s lightness and agility, the leopard’s pursuit and the dragon’s wandering changes.

Seven years later, Liu Jialiang took the illusion theme again. In the film Eighteen Martial Arts, which tells the story of eunuch general manager Li Lianying instigating the Boxer Rebellion to beat the gods, Maoshan and warlock three altars and eliminate the traitor’s second helmsman, Leigong (Liu Jialiang), he still retained his idea that "all feudal superstitions are not credible in front of kung fu".

The golden bell jar of Shenda altar, the puppet art of Maoshan altar, and the pupil art of warlock altar … …

Opening the altar, doing it, lowering the head and getting into the upper body are also true and false, which is quite fancy.

But these strange tricks are just deceptive gimmicks, and the real power is kung fu itself.

The film Eighteen Martial Arts is full of Liu Jialiang’s original intention of defending authentic martial arts and attacking crooked ways.

Liu Jialiang takes Kung Fu as the core, takes the real Kung Fu of hard bridge and hard horse as the call, and tells all about the knowledge and spirit of Kung Fu through eighteen weapons.

At 14:40 on December 14th, the movie channel will broadcast Eighteen Martial Arts for you. This movie, which can be called a textbook of cold weapons, will reveal the meaning of Eighteen Martial Arts for you.

Special feature of 1905 film network It has been officially released for more than a week, and there is a strong wind in the Tang Dynasty on the big screen, and the all-encompassing national style aesthetics has lasted for a long time in the fashion cycle.

Fashion is a circle. As early as 2021, the "new national style" swept across the country. Fashion designers have improved Hanfu and Qipao to meet the needs of modern people’s lives, and specially matched embroidery, ink painting, tangkou, collar and other national style elements to wear cultural self-confidence. However, due to the general impression of the introverted national style, the new Chinese clothing generally uses plain colors such as Yabai, Danqing and Daihei.

This year, "Dopamine Wear" has become the hottest fashion entry in major apps. After the closure of the epidemic, facing the economic recovery, handsome men and beautiful women began to show their confidence and pleasure through high saturation color matching, showing their energetic personality profile.

"Three Wan Li in Chang ‘an" broke the "600 million curse" of chasing light, and set off a heated discussion on the meteorology in the prosperous Tang Dynasty nationwide. After watching the movie, Xiao Bian realized that the original "New National Style" and "Dopamine Wear" can completely play together. Go back to Chang’ an with Xiaobian and learn to wear it!

Xinguofenggao steet

Chaonan

The high street wind has been on fire for ten years, and the most out of the circle is "overlapping". In this matter, men in the Tang Dynasty had a great say.Li Bai, the young man in the film, is the top match of dopamine aesthetic hipster. In traditional painting, Li Bai usually wears a collar or a round neck. However, in his debut, he wore a lapel with western elements, which was a popular "fashion" at that time.

Li Bai’s most classic lapel suit is to wear a purple lapel with a white robe, which instantly becomes the highlight of the whole suit. Because purple was a very noble color in ancient times, this lapel dragged Li Bai out of the literati’s bookish atmosphere and injected him with a sense of wealth.

Grape grain on Li Bai’s collar comes from Dunhuang mural archaeology. The matching belt is not the traditional Central Plains style, but the popular accessories of Hu Feng in the Tang Dynasty. Sticking shoelaces, gold arm hooks, overlapping metal wrist ornaments on cuffs, and matching with black leather boots, the whole body’s white, purple, gold, brown and black collided enthusiastically, which together shaped a radiant Li Bai.

In recent two years, the popular trend of new national style often advocates simplicity and pure color, and "Three Wan Li in Chang ‘an" gives us a brand-new collocation idea. Cross-neck, straight purlin, cloud shoulder and horse face, the elements of national style were originally the epitome of overlapping wear, and the collision of different colors gave overlapping wear a brand-new life.

Wang Wei-"Shi Fo" also loves to wear contrasting colors.

Dopamine color contrast

beautiful girl

Different from men’s overlapping aesthetics, the wearing of female characters in Chang ‘an Three Wan Li is characterized by a light and confident "dopamine contrast" style.

Women’s clothing in the Tang Dynasty has a special position in the history of China. Under the bondage of ethics, women’s clothing in past dynasties tends to be conservative, simple and plain, and pursues high concealment. However, the costumes in the Tang Dynasty were a new phenomenon, with bare neck and bare chest becoming the fashion and bright and beautiful colors becoming the fashion.

Jia Xizeng, an associate professor and doctoral supervisor of Tsinghua Academy of Fine Arts, believes that the Tang Dynasty was the originator of dopamine aesthetics. Tang Dynasty clothing style is rich in colors, with high lightness and purity, emphasizing contrast and favoring warm colors. In the Tang Dynasty, the aesthetic concept was open and inclusive, the dress style was more diversified, and many exotic elements were combined with traditional clothes, which made people have a novel experience.

The most brilliant thing in the movie is Princess Yuzhen’s makeup. She was dressed in a thin double-breasted dress, and her chest was slightly exposed. The orange-red blouse with a pink-and-green skirt with a treasure-like pattern, and high-wall shoes underneath, shows the style of women in the Tang Dynasty with animation realism. The collocation of orange red and pink, with the collocation method of adjacent colors, makes people produce a pleasant visual effect full of dopamine.

The utilization rate of saro in Tang Dynasty is extremely high, and its transparent texture shows women’s confidence in their bodies at that time, and also tells their desire for self-expression. The colors used by women in the Tang Dynasty are also warm and bright, among which red is the most popular. The well-known "pomegranate skirt" is dyed with big red pomegranate flowers.

Women’s clothing pays attention to silhouette and proportion. Women in the Tang Dynasty pursued the beauty of fullness, but at the same time, they did not forget to raise the proportion of their bodies. Full-shaped high bun is the favorite of women in the Tang Dynasty. On the high bun, there are steps and flowers, which visually lengthen the figure. In the Tang Dynasty, the upper skirt was shorter and the skirt was longer, and the long skirt was usually tied above the chest. The top position is high, and the skirt has reached the length of mopping the floor, so the visual effect of "pulling legs" has been formed.

Contemporary women can also use these skills when dressing. For example, make the hat and hairstyle higher to make the figure look taller. The bottom can be designed with a high waist to lengthen the proportion of legs. The color-separated skirt in the Tang Dynasty is also of great reference value. It enriches the visual level with the red and white design, and at the same time, it stretches the female figure by using the "vertical stripes".

Gorgeous colors and elegant costumes, the wearing aesthetics of people in the Tang Dynasty reflects the Tang people’s style of self-confidence, economic prosperity, prosperous politics and open culture; Men are strong and women are plump, which conveys the magnificent and prosperous weather.

Contemporary young people’s preference for traditional culture is precisely the recognition of their own national essence; The fire of contrast design in Chang ‘an Three Wan Li also shows the hope of modern people to release themselves and enjoy life.

We have a similar core with the Tang people thousands of years ago. The lifestyle of dopamine is to let us express our emotions and create a better life with our own hands. I hope that we can find the outlet of self-expression through the "new national style" dopamine in "Three Wan Li in Chang ‘an", which is the greatest practical significance of national style aesthetics.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. Let’s take a look at its performance.

Let’s look at the appearance of MG4 EV first. The design of MG4 EV’s front face is very tough and recognizable. Headlights are very in line with consumers’ aesthetics and full of visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4287MM*1836MM*1516MM. The car adopts eye-catching lines, which gives people a very beautiful feeling. With large-size thick-walled tires, it gives people a very beautiful feeling. In terms of the rear end, the overall shape of the MG4 EV rear end echoes the front face, and the taillights are very beautiful and deep.

When I came to the car, the interior design took a simple and fashionable route, which easily touched the hearts of young consumers. The steering wheel of the car is well designed, equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the shape is very fighting. Let’s take a look at the central control. The car is equipped with a young and fashionable touch-sensitive LCD central control screen, which makes the interior style impressive and gives people a feeling full of dynamic and lively. Let’s take a look at the dashboard and seats again. The car is equipped with a simple dashboard, which is very eye-catching. The car adopts leather-like seats, which are wide and thick, improving the riding experience of drivers and passengers.

The MG4 EV is equipped with a motor with a total power of 125KW and a total torque of 250N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which fully ensures the convenience and comfort of the car experience.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. How to choose depends on your specific needs.

The Guangzhou Modern Printmaking Conference, which was active in the mid-1930s, is of great significance in the history of modern art in Guangdong and even in China.Li Hua, the founder, recalled: "The historical significance of modern printmaking is that it is a stone in the huge building of the whole new woodcut movement."

The "White Bites Black —— Exhibition of the Collection of Modern Printmaking Club in the Emerging Woodblock Movement" sponsored by the Art Museum of Guangzhou Academy of Fine Arts recently opened. The exhibits are all selected from 146 original woodcuts of modern printmaking clubs found in the special collection of the college. These original works, which have gone through more than 80 years, are well preserved and have precious literature and artistic value. The exhibition is divided into two units: "Seize the bridgehead of modern art" and "Walk on the cross street of realism". "The Paper" was authorized to publish one of the special articles in the exhibition "Meet Modernity and Tradition-Folk Customs in Modern Prints".

Modern printmaking society devoted itself to creating "woodcuts loved by the public" at the beginning of its establishment. Naturally, folk customs and traditions became the source of inspiration for their woodcut creation. In the eighth episode of Modern Printmaking, published on May 1, 1935, the Modern Printmaking Conference once took "folk customs" as the special topic, and used the artistic language of woodcut to express the traditional customs all over the country.

Qixi Qiqiao Festival:

Liu Xian, Tanabata, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Guanyin birthday:

Huang Peili, The Birthday of Guanyin, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Burning clothes:

Pan Xuezhao, Burning Clothes, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

And common scenes in ancient TV dramas."Beware of fire candle"：

Zhang Ying, "Beware of Fire Candles", black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

And more are traditional customs that we have never heard of or seen before, such as:

Mei Ye, Bai Tanlang, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Bye-bye:

"There is a saying in Guangzhou:’ A sandalwood tree, one heart’. In order to ensure that their husbands are not extroverted, women often tie their husbands’ trouser headband’ to a sandalwood tree privately and burn incense to pray, which is said to be quite effective. Because the Aralia pinnata is a tropical plant, although it is more than ten feet high, it has no branches, so women pray to men with this intention. At that time, many pieces of cloth were tied to the feet of Aralia elata trees inside and outside Guangzhou, which is why. "

Li Hua, crossing Xianqiao, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Crossing the fairy bridge:

"In the funeral customs of Guangzhou and surrounding counties, if someone dies, you need to mourn for 49 days. Do it once every seven days, and invite nuns, monks or Taoist priests to recite the scriptures every other seven days. When chanting begins at around eight or nine o’clock in the evening, the first custom to be carried out is to’ cross the fairy bridge’-that is, to cross the meaning of ancestors from the Second Bridge of Gold and Silver to the Elysium. Crossing the Fairy Bridge was carried out by relatives and friends of the deceased, with the dutiful son supporting the coffin, the relatives holding banners and lanterns leading in front, and all the relatives and friends holding torches holding high, shining the night like a white book. The ceremonies of the funeral were completed step by step under the command of the reciter, and the whole ceremony was completed after the Second Bridge of Gold and Silver. Whether the family is poor or rich, this custom will still be used today. "

Liu Jinghui, Jing Jing, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

What a shock:

"This is a custom from Dongguan. They think that children get sick because they are fascinated by ghosts and gods. If the medicine doesn’t improve for several days, people will ask an old woman to "shock" the child. Old women will bring children’s daily clothes, incense sticks, incense sticks, food and fruit bait, as well as sharp tools such as scissors, to places where children often go, or corners of roads, tree feet and so on to summon souls. The old woman will recite incantations, display the children’s clothes on the fire, and’ sigh’ the children’s names frequently. The custom of’ stunned’ is still very popular in Guangzhou and nearby counties. "

Zhang Zaimin, Kitchen Horse, color brush woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

"This is a folk custom in Nanning, Guangxi. Every year, on the 23rd day of the twelfth lunar month, the Kitchen God is sent back to the Western Heaven. Besides offering sacrifices with various animals, people will also buy’ Kitchen Horses’ in the market and burn them in front of the Kitchen God. It means to send a horse to the kitchen god, so that the kitchen god can drive it to the west to convey the good things that have happened among the people. On the evening of the 30th of the twelfth lunar month, people will burn the’ kitchen horse’ again, which means that the kitchen god can ride the kitchen horse home for the New Year. The’ kitchen horse’ is all printed on paper, and there is an Xie stove sutra on it. The sutra says:’ The northern emperor is spiritual, and the six-year-old goddess makes sacrifices, which can be given priority to; The waters are full of incense lamps, and it is urgent to look up at the Linxuan and come to the kitchen. " "

Liang Yunxiang, Elder Brother, color brush woodcut, first published in the eighth episode of Modern Printmaking, "Special Issue of Folk Customs"

Elder brother:

"In July and August, there were worshippers of’ Elder Brother’ in Fujian custom:’ Elder Brother’ has one high and one low, the high one is called’ Big Brother’, and the short one is called’ Second Brother’. People wearing’ Elder Brother’ made of paper marched in the market, which can dispel the ominous atmosphere. At the same time, there will be children with shoulder straps and shackles standing on the street. When’ Brother’ passes by, they will kneel down to meet them. It is said that this will make children painless and painless. "

Zhang Zaimin, Burning Lion, black and white woodcut, first published in the eighth episode of Modern Prints, "Special Issue of Folk Customs"

Burning lion:

"On the first lunar month, there is a tradition of burning lions in Guangxi. It is believed that burning lions in Lantern Festival can avoid the plague for a year. The’ lion’ is made of bamboo, with thick paper covering the outside to make it look like a lion’s head, while the lion’s body and tail are made of five-color cloth. A person who is responsible for organizing lion dance in a martial arts school or temple. At that time, every family bought a string of firecrackers, and when the lion dance arrived at their door, people threw it at the lion dance with a string of firecrackers microphone. Although the lion dancers were shirtless, they let the firecrackers burn on themselves and kept spinning slowly. I heard that lion dancers will sweep their bodies with alum water in advance, so they can resist the attack of fireworks. "

Tang Yingwei, Master Qinglong, color brush woodcut, first published in the eighth episode of Modern Printmaking, "Special Issue of Folk Customs"

Master Qinglong:

"In modern civilized society, there is nothing more superstitious about ghosts and gods than Chaozhou worships green snakes. In the spring rain, the great green snake will come to Chaozhou, on the flooded Hanjiang River and in the torrential ditch water. Generally, good men and women will immediately pray and bow down to God when they see it, and then invite it to rest in the land temple in the neighborhood. At this time, the land temple can be turned into a gorgeous dragon palace at any time. According to legend, the Green Snake is the embodiment of Wang Kang of the Three Kingdoms. Whether this is the case remains to be confirmed. However, a few years ago, when Hong Zhaolin was in Chaozhou, he worshipped the Green Snake very much. Later, when he supervised the front line, he occasionally saw the Green Snake and won the battle. This is also a strange thing. Chaozhou people call the green snake’ Qinglong Ye’. "

In addition to recreating the folk customs at that time with woodcuts, members of the Modern Printmaking Society also published the Collection of Local Toys in South China and the Collection of Local Toys in North China in cooperation with the Japanese woodcut society "White and Black Society", and recorded these long-lost folk humor by means of chromatic woodcuts. At present, these two paintings are also on display at the scene.

[Illustration of New Cars in car home] In the domestic logistics auto market, there are more and more new energy products. Compared with traditional fuel vehicles, their daily use cost is lower and some areas are not affected by restrictions, which is more attractive for both logistics companies and individuals engaged in logistics work. Today, what we are experiencing is one such product, which is the Star Enjoy V from a remote car. It has just been listed, and the new car guide price is 898-99800 yuan, which is more cost-effective than competing models.

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh

Model Home | Parameter Configuration | Picture | Word of Mouth | Model Quotation

Manufacturer’s guide price

99,800

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

Geely Remote Remote Star Enjoy V 2022 Star Enjoy V6E Long Axis Ningde 41.86kWh ">

China Economic News Network (Liu Chenxi)Recently, the electric hybrid SUV market has ushered in a new "volume king", Jietu Shanhai series "Big Family Seven-seat Electric Hybrid SUV" & mdash; — Shanhai L7 ushered in a heavy listing. Facing the comprehensive advancement of the travel needs of China’s extended family, Jietu Shanhai L7 not only relies on the four core advantages of "high performance, large space, more comfort and new experience", but also brings a happy travel experience beyond the past, with a price of 129,800 yuan — The sincere price of 159,800 yuan has become an ideal choice for big families to travel in the new era.

There are seven large spaces, so that each one has great enjoyment. Jietu Shanhai L7 has a length of 4749 mm, a wheelbase of 2745mm and a width of 1900 mm. It can not only provide 5-seat and 7-seat layouts with large space to meet the travel needs of different families, but also take into account the convenience of daily commuting and achieve a good start and a good stop. At the same time, its "Shuang Yi Rice" super-large two-row space design, with 960mm leg space and 997mm head space, gives the rear passengers a spacious experience of three people not crowded and two people first class. When the second row of seats are laid down, it can also achieve 1688L storage space, and the depth of 1876mm can easily accommodate one meter and eight mattresses, so that the space inside the car can become a big bed room in seconds, and the whole family can easily "lie flat". In addition, there are as many as 33 storage spaces in the cockpit to realize the freedom of storage for the whole family.

In order to give the most intimate care to every family member, Jietu Shanhai L7 loaded the car refrigerator only owned by luxury brands into the car. The second row of car-mounted cold and warm refrigerators adopts the compressor technology with higher cost, which not only has five times the cooling speed of semiconductor refrigerators, but also supports -6.°C— The ultra-wide temperature control range of 50°C, as well as the ultraviolet sterilization function, also provides six intelligent modes such as ice cream, fresh-keeping and warm milk, which can be enjoyed by all ages and the whole family is happy.

Quiet and healthy cockpit makes the whole family travel more comfortable. Jietu Shanhai L7 adopts mask-grade PP+PET two-component sound-absorbing cotton and environmentally-friendly formaldehyde-free water-based adhesive in a large area, and the front row also adopts double-layer laminated sound insulation glass to create a "mother-and-baby-class" cockpit that is nontoxic, odorless, green, healthy and extremely quiet for the family.

Free electricity inside and outside the car, so that the whole family can camp more freely. Jietu Shanhai L7 brings infinite possibilities for family camping with its rare 6.6Kw external discharge and 220V in-vehicle power supply. In "Travel"+”With the help of ecology, Jietu Shanhai L7 also supports exclusive outdoor equipment, such as the rear canopy, air mattress in the car, automatic tent and outdoor hammock, so that families can experience a leisurely camping life anytime and anywhere and unlock more unexpected outdoor enjoyment.

Kunpeng hybrid Mars architecture, driving strong and comfortable. Jietu Shanhai L7 is equipped with Chery’s fifth-generation 1.5TGDI hybrid engine and two-speed super electric hybrid DHT gearbox. Thanks to the ultra-high thermal efficiency of the engine of 44.5% and the ultra-high mechanical efficiency of the dual-motor drive architecture of 98%, the pure electric drive of the new car can provide the maximum power of 199kW, and the excellent performance of 314kW can be achieved in HEV, which not only has the strong performance of pushing the top speed to 215km/h, but also has the ultra-long endurance of pure electric 120km and comprehensive 1300km, which can provide users with continuous energy saving and continuous strength in the whole scene. In addition, the new car also adopts a four-bar rear suspension system based on the Mars architecture, with 26 soft bushings added to the chassis, and after 26,000 kilometers of rigorous adjustment, it achieves excellent stability of high-speed turning without tilting and bumpy roads, so that family travel has the ultimate driving experience.

Hard-core security intelligent guard, enjoy peace of mind and peace of mind. Jietu Shanhai L7 guards every trip of the whole family with its strong safety performance. Its body is made of 75% high-strength steel, and it has undergone extreme tests such as "20 tons of lateral impact and 8 tons of Taishan topping". The frame can also be intact and the door can be opened normally, and every occupant is guarded by a hard core of "steel bars and iron bones". As a new energy vehicle, the power battery of the new car is also fully protected. The Guardian Four-protection battery has IP68 waterproof performance 48 times higher than the national standard, two vertical and four horizontal frame structures that can withstand 10 tons of pressure, insulating mica sheets that can withstand 1400°C, and BMS security guards that can be monitored 24 hours a day to achieve impeccable battery security. In addition, the new car not only has L2 intelligent driving assistance function, but also has a better braking distance of 38.4 meters and 100 kilometers at the same level, which can easily cope with complex road conditions or long-distance travel and make the whole family feel at ease.

"Big Family Seven-seat Electric Hybrid SUV" & mdash; — Jietu Shanhai L7 is specially designed for the happy travel of China family. The new car is not only another accurate response of Jietu brand to users’ needs, but also a comprehensive display of brand innovation vitality and technical strength. In the future, Jietu will still adhere to the brand concept of "user-centered", bring more users a product and service experience of "always surprises and always exceeds expectations", and work together with users to create a better travel life!

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.