Xinhuanet Beijing, May 25th Premier Li Keqiang said at the China Big Data Industry Summit and the China E-commerce Innovation and Development Summit in Guiyang on the 25th that the new generation of Internet technologies, such as big data, have profoundly changed the world and put all countries on the same starting line of the scientific and technological revolution. China has missed the world scientific and technological revolution many times. Today, we should seize this historical opportunity, seize the opportunity and win the future.

　　Li Keqiang expounded the sharing economy: using idle resources to realize everyone’s benefit.

　　Premier Li Keqiang said in Guiyang on the 25th that the sharing economy is not only addition, but also multiplication, so as to effectively lower the threshold of entrepreneurial innovation, make full use of idle resources, form new growth points and inject strong impetus into the economy. In addition, another major feature of the sharing economy is that everyone can participate and benefit, which is conducive to promoting social fairness and justice.

　　"Big Data"+"Craftsman Spirit" =? Listen to the Prime Minister’s answer.

　　Premier Li Keqiang said in Guiyang on the 25th that the innovative ideas represented by the new format of big data should be combined with the craftsman spirit nurtured by traditional industries for a long time, so as to promote the integration and development of the virtual world and the real world, reshape the supply chain value chain of the industrial chain, promote the vigorous development of new kinetic energy and revitalize the traditional kinetic energy, and build China’s economy into a "double engine" and realize "double-medium-high".

　　Li Keqiang: Big data and the Internet of Things will ultimately serve "people"

　　When Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th, the person in charge of "Truck Gang" introduced that they connected 300,000 cargo owners and 1.7 million truck drivers across the country through the Internet to build a nationwide highway logistics information platform, which reduced the empty driving rate by 6%. The Prime Minister praised that what you have done is very meaningful, and new technologies such as big data and Internet of Things will ultimately serve "people".

　　Guizhou has become a net inflow of college graduates, and the Prime Minister "cheers" for this.

　　Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th. According to the local person in charge, thanks to the explosive growth of the big data industry in Guizhou in recent years, it has become a net inflow of college graduates. The Prime Minister "cheered" for this, and college students are willing to come to Guizhou for employment, indicating that the new economy relying on big data development has strong appeal. Only by seizing the highland of talents can we win the development opportunity. (According to Xinhua News Agency’s "Xinhua Viewpoint" Weibo report)

　　If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

　　In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

　　Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

　　In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

　　Landscape entry culture into the heart

　　If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

　　In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

　　Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

　　The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

　　Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

　　At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

　　Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

　　This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

　　The integration of literature and tourism accelerates the circle

　　The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

　　After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

　　The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

　　In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

　　In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

　　As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10；, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1；; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

　　These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

　　Creativity leads three-dimensional marketing

　　Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

　　In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

　　From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

　　In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

　　From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

　　Technology empowerment leads the future.

　　The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

　　The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

　　Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

　　On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

　　In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

　　Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)

　　[Global Network Reporter Wang Yixuan] According to a report by CNN on the 10th, Lithuanian Foreign Minister Lenz Belguise announced that he would overthrow the Russian regime that day, saying that only in this way can Russia’s "belligerence" be ended. It is worth noting that he also reiterated the old saying that Lithuania is seeking a permanent US military presence in Lithuania, saying that this will be "the greatest deterrent to aggressors such as Russia".

　　CNN said that Lentz Belguise said in an interview with the media on the 10th that European and American countries have always focused on the "tactical method" of the Ukrainian war, but they still need to consider the longer-term issues strategically — — The world needs to be prepared, and Russia "may go to war again, and does not rule out (against) NATO countries."

　　He further declared, "Some countries think that we will return to normal just by waiting for the end of the war, but Russia has left the civilized world order, and its belligerence will end when the Russian regime ends."

　　However, the report noted that Lentz Belguise did not put forward specific suggestions for western countries, but analyzed that "it may take a long time to change this situation, because we do not change it by any active means. Therefore, it can only be changed from within (Russia). "

　　It is worth mentioning that Lentz Belguise also revealed to CNN on the same day that Lithuania is seeking a permanent US military presence in the country, saying that this is "the greatest deterrent to Russian and other aggressors". Lentz Belguise said that Lithuania will also seek further support from NATO at the NATO summit in Madrid, Spain next month.

　　The report mentioned that Lithuania has been a "staunch supporter" of Ukraine since the outbreak of the conflict between Russia and Ukraine, and it is also the first country in the EU to stop buying Russian natural gas. Lithuania’s parliament unanimously passed a resolution on the 10th, accusing Russian armed forces and mercenaries of "committing war crimes" in Ukraine and identifying Russia as a "country that supports and implements terrorism". In response, Dzhabarov, first vice-chairman of the International Affairs Committee of the Russian Federation Council (the upper house of parliament), warned that Lithuanian actions may lead to the complete interruption of economic and trade relations between the two countries, and may also lead to the reduction of diplomatic relations between the two countries to the level of chargé d ‘affaires.

　　[Smart Car News] According to reports,Is vigorously expanding its presence.ItalySales network, plans to establish 105 sales outlets by 2025. Ke Li, vice president of BYD, announced that by the end of 2025, they hope to have 500 sales outlets all over Europe, among which Italy will become one of the key markets.

BYD

　　BYD is rapidly emerging as a new force in the European automobile market. The new plant in Hungary is expected to be officially put into production by the end of 2025, and will focus on producing four popular models: Atto 2), Atto 3, Dolphin and Seagull. Initially, BYD intended to launch the small and flexible Seagull in Europe first, but after careful consideration, the company decided to give priority to the production of Dolphin and Atto 3 with greater sales potential, especially Atto 2, to meet the market demand.

　　Data show that from July to September this year, BYD sold more than 1.13 million cars, an increase of 38% compared with the same period last year, setting a new high in quarterly sales in brand history. This also makes it successfully surpass Ford and become the sixth largest automobile manufacturer in the world. In sharp contrast, Ford’s sales decreased by about 40,000 vehicles in the same period.

　　With the opening of more sales outlets and the completion of the Hungarian factory, BYD is expected to further consolidate its position in Europe and the world, and bring more people the choice of green travel.

1905 movie network news The blockbuster "Deep Sea Monster" starring and will be released worldwide on August 4th. A few days ago, starring Jason Wu came to Xi ‘an Road Show to communicate and interact with the audience.

At the roadshow, Miao Fu, a famous crosstalk performer, appeared in surprise. When he shared his feelings about watching movies, he first mentioned those China elements in the film, and he teased that he was very impressed by Jason Wu’s "grandson". In this scene, Jason Wu is chased by Megalodon, and Jason risks leaving the hatch open, waiting for Jason Wu to flee back to the base. When Jason Wu said to Jason that "you should close the hatch" after he escaped from danger, Jason teased himself that he really thought so. In this angry and funny situation, Jason Wu blurted out a "grandson", which made people laugh.

In this case, expressing in the mother tongue can better reflect the mood at that time than English, and also show the close relationship between the two. China slang is not abrupt at all in English conversation, and many viewers laughed and said that "this is the correct way to open Chinese lines". In addition, Miao Fu also said that China also has its own monsters, expecting Jason Wu to show The Classic of Mountains and Seas to audiences all over the world in the future.

Many spectators at the scene said that they were very proud to see China culture go global. An audience member said excitedly that "there are many original China cultures in the film, which makes more people in the world see our culture. This is a very exciting thing", and then he took out a special Chinese hamburger from Xi ‘an and gave it to Jason Wu. Jason Wu expressed surprise that "Chinese hamburger will not be Chinese hamburger just because it left Shaanxi. We should also let China culture go to the world."

In addition to the transmission of China culture, the audience was also moved by the role image created by Jason Wu in the film. A male audience said, "I didn’t expect Jason Wu to play a scientist who is ingenious and good at outsmarting the enemy in the film, which broke the stereotype of foreigners that China only knows kung fu". The audience also gave Jason Wu a basketball with a shark printed on it. He threw the basketball far from the audience and was firmly caught by Jason Wu with one hand on the stage. The scene instantly sounded in alarm.

The girl who became popular in Datang City that never sleeps in Xi ‘an also came to the scene, calling the film "thrilling and exciting". She was so immersed that she felt a little "robbed for the rest of her life" after watching it. The girl also mentioned that when she plays a tumbler, she will also extend her hand to the tourists as an invitation gesture, which coincides with Jason Wu’s well-known classic action. The two immediately stood together, recreating this classic hand gesture, and the flash of the mobile phone flashed in laughter.

One viewer said that he thought the film was particularly relaxed and decompressed, and saw Megalodon open his mouth again and again, "as if throwing all the troubles and anxieties in life to his big mouth and letting Megalodon swallow it up". After listening, Wu Jing said with a smile that "we can bring a happy summer vacation to everyone, and our goal will be achieved".

The film not only won the love of adults, but also was welcomed by many small audiences, and planted the seeds of exploring the ocean and exploring the unknown in the hearts of many teenagers. A small audience was particularly excited after seeing the film, and he also played a song "Lonely Brave Man" with a calculator. While marveling, Jason Wu also said that he was no longer a lone ranger this time. Outside the play, two different teams collided and exchanged ideas. In the play, players from two different cultural backgrounds explored the unknown ocean world together.

Another small audience said excitedly, "Brother Jason Wu is amazing! I’m not afraid to meet such a big megalodon shark. " Jason Wu carefully explained to the small audience that he believed that people and the ocean, people and marine life can coexist harmoniously, which is the influence of China’s traditional values of "animism".

　　Dongfang. com reporter Fu Wenzhao reported on October 20th: Express delivery is ok, and the box is left. A few days ago, such a strange rule appeared in a university in Xi ‘an. Students queue up at the express delivery collection point to unpack the boxes and pick up the pieces. Once the things they buy involve personal privacy, the scene will be embarrassing … …

School notice

　　It is understood that the express delivery collection point in this university recently received a Notice on the Dismantling of Packages such as Express Delivery Boxes from the school, which requires that the express delivered by the express delivery collection point must be removed on the spot, and the staff will disassemble and flatten the boxes on the spot and stack them neatly. It is strictly forbidden for the picker to take the boxes away. If the collection point fails to be implemented as required, the logistics support department of the school will impose compulsory punishment by means of a fine of 5,000 to 30,000 yuan, suspension of business for rectification, expulsion from school, etc.

　　Regarding this rule, some students said that if the shoe box is dismantled when buying a pair of shoes, "one shoe in each hand is taken back to the dormitory, and then you are treated like a monster when you walk on the road." "If you buy fruit, you can’t take it back one by one." Because there are still students taking the express box away during the execution, the staff of the express point revealed that "the boss has eaten several tickets." Some netizens pointed out that if girls buy personal hygiene products, or personal privacy items such as underwear, do they have to open them on the spot? In addition, there is personal information of the recipient on the box, and some netizens are worried that personal privacy will be revealed.

　　Lawyer Yin Qingli, director of Beijing R&F Law Firm, said that according to the product quality law and contract law, the packaging of products is also an important part of products. For products like fruits, the packaging itself plays a protective role. This method adopted by this university in Xi ‘an will not only lead to inadequate protection of the whole product, but also infringe on the privacy of purchasing these products. This simple practice of the school infringes on the legitimate rights of students.

　　According to the staff of the school office, after students take the courier, it is easy to throw the courier box back to the dormitory, which affects the environmental sanitation. "So let them dismantle the box. If you encounter something more private, you won’t let them tear it down. "

　　Lawyer Yin Qingli believes that the school’s current practice is too simple, and some rules and regulations should be formulated to manage, restrain and supervise the handling of student garbage classification. Schools can give criticism and education to students who violate the relevant regulations on garbage classification, and can also give corresponding warnings or other disciplinary actions according to the seriousness of the circumstances. It should not be so "one size fits all".

Special feature of 1905 film network The 2024 Spring Festival file has entered the countdown. There are 9 films and 7 comedies, and the competition is fierce, competing for "king of comedy". With the opening of the pre-sale, all the publicity is in full swing, hoping to get the audience’s "first ticket" first.

On the seventh day of the Lunar New Year, it seems a little low-key in many comedies. As the only crime action movie, it gives the audience more choices of movie types. As the only Hong Kong film, the luxurious starring lineup also represents the courage of Hong Kong films to fight the Spring Festival again.Choose the wrong peak setting, actively avoid competition with other films, or the film has other considerations.

Off-screen, for the director of the filmDanny PangGenerally speaking, Breaking the War means more.

On December 19th, 2023, Hong Kong director Peng Fa revealed that he owed HK$ 2 million for his wife’s medical treatment and declared bankruptcy because he could not repay it. Shortly after the finalization of "Breaking the War", on January 23rd, Peng Fa said in Weibo that the current financial crisis could be solved due to the development of new cooperative projects, and the earlier bankruptcy application could be withdrawn. This director, whose debut is the pinnacle, definitely has a place in the history of Hong Kong film, but after he went to Hollywood and went north to the mainland, the film quality was mostly less than expected, and he failed to continue to write the past glory.

The movie market and audience still have expectations for Peng Fa. What surprises can Peng Fa give us after the bankruptcy application is withdrawn? Can Broken War make him prove himself again?

The director’s dream of a talented editor

When it comes to Peng Fa, I have to mention his twin brother — — Another Hong Kong director. The audience and film critics called them the Peng brothers. Just like the Cohen brothers and Luc Dardenne in the world cinema.

They were born in the glorious period of Hong Kong movies. Since childhood, they have either watched movies or discussed ideas and stories, and they are looking forward to making these fantastic ideas into movies one day. At the age of 15, my brother Peng Shun found a S16 camera and made an experimental short film. This was the first time for the two brothers to be directors, and they wanted to be closer to the real movie.

Seven years later, Peng Fa became an editor, while Peng Shun focused on color mixing. They started from technical positions and entered the film and television industry for more than ten years.

In 1998, Peng Fa won the Best Editing Award at the 18th Hong Kong Film Awards, which was his first prize. After more than ten years of hard work, he became a top editor in Hong Kong, and more importantly, he finally caught up with his brother Peng Shun.

At that time, Peng Shun was already a well-known colorist in Asia, developed in Thailand, made many advertisements, MV and TV series, and got the opportunity to shoot his own film debut "Who’s Running? And was nominated for the New Wave Award of Busan International Film Festival. It was only that year that another young director from Shanxi finally stood at the award ceremony. His name was.

Soon after, the two brothers finished a script with almost no lines about a deaf-mute killer — — They decided to be directors together as they were children.

With superb editing, Peng Fa told a story with almost no dialogue. Later, this Thai film with a strong Hong Kong film style won the four awards of Best Director, Best Film, Best Actor and Best Editing in one fell swoop, and also won the International Film Critics Award at the Toronto International Film Festival. The brothers’ first work was a great success.

Born in Hong Kong and raised in Thailand, Applause Pictures was just established, and it was in urgent need of cooperation from new directors. As one of the judges of the Thailand Golden Awards that year, he took a fancy to the Peng brothers and invited them back to Hong Kong to make movies, which would also open the golden age for the Peng brothers. With their respective advantages, they constantly refreshed the creative ceiling of horror movies, won numerous international film festival awards, and went to Hollywood to make movies and cooperate with other stars.

After returning to Hongkong, Peng Fa worked as the editor of a series of trilogy, won the best editing award of the Academy Award again with Infernal Affairs 1, and was nominated for the best editing for three consecutive times. In the works directed by himself, he also makes good use of editing thinking, guides the audience’s emotions with the combination of lenses, and creates a feeling of horror and horror.

This talented editor’s directorial dream, which is the peak of his debut, seems to have a perfect ending, just like the plot of a movie, but the reality is not a movie, and life goes on.

In 2009, the "Fengyun" series filmed a sequel, and the original team returned. The former editor has taken the position of director, but compared with the success of his previous work of HK$ 41.5 million, his word-of-mouth and box office have dropped significantly.

At the same time, Peng Fa has gone further and further along the creation of horror movies, but the genre of this theme is extremely small. When the narrative is modeled, the movies are produced like an assembly line, and the final results are not satisfactory. Many directors have been making the same film all their lives, and Peng Fa is obviously more extreme.

Silent North Hong Kong Director

With the signing of CEPA agreement and the development of the mainland film market, more and more Hong Kong directors choose to "go north" to make films in the mainland.

,,, Chen Kexin, … These directors all ushered in a new creative stage after going north, which also made many Hong Kong stars glow with "second spring".

Except for these great directors, the situation of other directors is different.

In 2013, after the Peng brothers went north, they directed a co-production film between the mainland and Hong Kong, and tried the theme of disaster film for the first time. Actors,,, starring, the lineup is luxurious, but unfortunately the final word of mouth and box office have a certain gap with expectations. However, in this film, we can vaguely see that they are good at integrating the thriller elements into the disaster theme.

Since then, the two have stopped directing films together and started their own development.

Peng Fa has filmed youth themes, suspense themes, and participated in the screenwriter of the comedy film Let That Girl Go, but failed to give full play to his creative advantages, and both box office and word of mouth failed, and began to be criticized as a "bad film director".

After being frustrated, Peng Fa has made many films with horror themes, but the comfort zone has not become the "ruling area" of Peng Fa. Apart from various factors, people can’t help but question, "Is this Peng Fa’s film?"

Later, Peng Fa turned to shoot action movies, but the result was still regrettable. Although he expected to reproduce the classic "Silent Fire" in the era of "Peng Brothers" and direct the theme of criminal action, the miracle did not happen, and the box office barely exceeded 20 million.

The expectation of the new film "Broken War" is also not optimistic, which is largely influenced by the failure of "Trapped Beast". "Broken War" and "Trapped Beast" have the same configuration: Hong Kong star lineup+action crime+director Peng Fa. However, it is still worth looking forward to whether "Broken War" can learn from the creative experience of previous works with the same theme and improve the quality of its works.

Peng Fa, like a paranoid player, assigned all his talent points to the skill tree of editing and horror in movie games.

After going north, he failed to give full play to his own advantages and misjudged the situation in the mainland market. With the rapid growth of mainland movies and audiences, the once classic meta-narrative and the competitiveness of the theme of tiger balm are no longer the same.

Bankruptcy application is submitted and withdrawn.

Before filing for bankruptcy, Peng Fa was filming a TV series in the Mainland. After learning of his wife’s illness, he was worried that he would not see his wife for the last time. He decided to pay liquidated damages and return to Hong Kong. Previously, he also signed a contract for a mainland film, but due to the continuous delay of the shooting date, he was unable to pay the medical expenses without compensation. In addition, due to the particularity of the director’s career, there was no fixed salary certificate, so he had to borrow from the private sector.

The dilemma of filmmakers is finally solved by film.

Peng Fa wanted to take care of his wife and return to his old job, but he could hardly get the job of editing. Fortunately, my brother Peng Shun gave him support. After the wife of the actor who had worked together knew his predicament, she gave him a sum of money in the name of director’s fee for emergency. Colleagues in the film industry also helped him introduce job opportunities and give him care and support.

The new project of Alibaba Pictures cooperating with Hongkong Universal and Peng Fa has enabled him to withdraw his bankruptcy application and rekindle his hope. Compared with fundraising, filmmakers help directors in the form of work. Not only let Peng Fa display his strengths, but also let him get through the current difficulties.

At present, Peng Fa has a new film project, but also a film to be released."Dragon and Child" and "The Golden Cicada Demons" are Peng Fa’s first attempt at fantasy adventure themes, which have been finished.Regenerated manPeng Fa’s first science fiction film. Tentatively scheduled to be released in 2025Fortress of moneybywang qian yuan、William Feng、Ju Jingyi; Kiku、Danny ChanWith the leading role and the help of luxury actors, Peng Fa once again challenged crime movies.

The director is the operator of the movie dream machine, while Peng Fa connects dreams with reality and witnesses the silent majority. The achievement of Breaking the War after its release is undoubtedly an important battle for director Peng Fa to prove himself, but no matter what the result is, Peng Huifa is creating infinite possibilities.

Increasing income does not increase profit! The number of closed stores is greater than the number of new stores, and the goal of "thousand stores" of good shops is suspected of cutting leeks!

Good shops have always regarded themselves as "high-end" snacks, but high-end in consumers’ minds means expensive.

Snacks should be able to taste a delicious and economical comfort when you are tired, and bring relief to your tired body. However, when consumers find that snacks have become a high-priced commodity and feel that the pain of wasting their wallets even exceeds the delicious enjoyment, snacks have also become a problem.

Therefore, despite the rapid rise of good shops, neither product breakthrough nor brand positioning has achieved good results.

Judging from the financial and operating data disclosed by good shops in recent years, the operating ability of good shops is lacking.

From a longer time dimension, in the past three complete years, there has been a situation of "increasing income without increasing profit" in good shops. In 2020, good shops achieved revenue of 7.894 billion yuan and net profit of 344 million yuan; However, by 2022, its revenue has increased to 9.44 billion yuan, but its net profit is only 334 million yuan.

At the same time, the online business growth of good shops is also weak. In 2022, the online main business income of Liangpin Shop was 4.698 billion yuan, down 3.29% year-on-year.

In this context, the company’s share price has also entered a downward trend. On July 15, 2020, the stock price soared to 86.52 yuan/share, with a market value of nearly 30 billion. In contrast, today’s share is 24.84 yuan, the total market value is less than 10 billion yuan, and the market value has evaporated by about 20 billion yuan.

For an enterprise that has been firmly established in the market for 16 years, the predicament of the good shop is undoubtedly the most difficult moment in its history.

First, the number of closed stores is greater than the number of new stores, and the goal of thousands of stores is suspected of "cutting leeks"

In addition, following the hot spots in the market, Liangpin Store began to sell Xiaoqing Lemon Juice, a very popular drink at present, and put this product in the most conspicuous position in the freezer of the store.

In recent investment activities, regarding issues related to store expansion, Liangpin Store said: "While polishing the model of big stores, the company opened 80 new stores in the first quarter. In the second and third quarters, the company will speed up the pace of opening offline stores and make efforts to achieve the goal of opening 1,000 new stores throughout the year. "

However, the goal of a thousand shops in a good shop seems as empty and empty as its "high-end" slogan.In the first quarter of this year, the number of newly opened stores in Liangpin shops was 80, while the number of closed stores reached 122, which was higher than the number of newly opened stores. According to the progress in the first quarter, only 320 good shops can be opened a year. At the same time, even if the accelerated process reaches 1,000 in the later period, the number of closed stores of good shops may far exceed the number of new stores according to the ratio of opening stores to closing stores in the first quarter.

At the same time, from the point of view of the number of stores in the past three years, the number of closed stores of good shops has also increased rapidly while the number of new stores has increased rapidly, which has led to the net growth of no more than 300 stores in 2020-2022. Taking 2022 as an example, the number of good shops increased by 720, but the number decreased by 468 in the current period.

As can be seen from the number of stores opened in the past, franchise stores are the main driving force for the growth of new stores in good shops. Behind the high rate of opening and closing stores is the high joining cost of good shops.

According to the official website data of good shops, the minimum joining cost of good shops is 475,000 yuan. Among them, the performance bond is 100,000-200,000 yuan, the brand use cost is 45,000 yuan /3 years, the store decoration cost is 180,000-220,000 yuan, and the shelf/electronic equipment is 150,000-250,000 yuan.

On the online platforms such as Xiaohongshu and Tik Tok, some users said that the joining cost of good shops is high, and it is difficult to make a profit when the daily operating income reaches 7,000 yuan. According to preliminary calculation, in the north, Guangzhou and Shenzhen, according to the monthly rent of 25,000 yuan plus 14,000 labor and miscellaneous expenses, the annual cost of good shops will be 468,000 yuan. Even if it is estimated by the lowest joining cost and 30% gross profit margin, it will take two years to return to the capital, and the daily break-even will reach 6000 yuan in operating income.

In the stock bar, the joining of good shops has triggered a discussion. Some investors’ views are very sharp, and they compare the existing joining mode of good shops to "cutting leeks". According to these viewpoints, this model is more like opening a new branch with the funds of franchisees, but it fails to give them corresponding support and profit return. Therefore, franchisees have suffered great risks and pressures, and good shops have benefited from this. In the eyes of investors, this model is no different from "cutting leeks", that is, it constantly attracts new franchisees to invest, but fails to give them due returns and makes them suffer losses in investment.

The current dilemma faced by good shops is that it has become an inevitable choice to improve their performance by opening new stores. If we don’t continue to open new stores, the number of stores closed for various reasons will continue to increase every year. In 2022, for example, a total of 409 stores were closed, of which 235 were closed due to losses and 93 were closed after active optimization.

Therefore, if we do not continue to open new stores, the growth of operating income of good shops will be difficult to maintain. At the same time, the newly opened franchise stores can continue to promote the growth of operating income of good shops through procurement.

In confirming the income of franchise stores, the practice of good shops is to "confirm the income according to the expected amount of consideration when the control of related goods is transferred to franchise stores". Before the listing, the strategy adopted by good shops was "when the franchise stores sell goods to consumers, and confirm the income when the goods are delivered to the end consumers and get the right to collect money". The change of this policy has also attracted the attention and discussion of investors.

Second, major shareholders have repeatedly reduced their holdings, and the decline in stock prices has attracted market attention!

In the face of the gradual decline of e-commerce dividends, the growth momentum of good shops is facing major challenges. This anxiety is widely perceived by investors, and its major shareholders are constantly selling stocks. Recently, the early institutional investors of Liangpin Store, who have been with Liangpin Store for more than ten years, have also reduced their holdings on a large scale.

On June 9, 2023, Liangpin Store received the Notice on the Implementation of Reduction from shareholder Dayong Co., Ltd. From May 25, 2023 to June 8, 2023, Dayong Co., Ltd. reduced its shares by 4,647,000 shares through block trading, with a cumulative reduction ratio of 1.16%.

It is understood that Dayong Limited holds as much as 30.30% of the shares in good shops, making it the second largest shareholder of good shops. This time, Dayong Co., Ltd. plans to reduce the company’s shares by centralized bidding or block trading, with a total of no more than 24.06 million shares, that is, no more than 6% of the company’s total share capital.

The actual investor hidden behind Dayong Co., Ltd. is today’s capital, a well-known investment institution. As early as 2010, today’s capital saw the development potential of the good shop, invested in the company and became its early shareholder. Later, today Capital transferred its shares to Dayong Co., Ltd. as an indirect way to hold shares in Liangpin Store. In the recent reduction action, today’s capital may realize a gain of up to 700 million yuan through cash.

Xin Xu, the head of today’s capital, who is widely praised as the "Queen of Venture Capital", is a prestigious figure in the investment community. She has successfully invested in Wahaha, Yifeng Pharmacy and other well-known brands, and won wide acclaim in the industry by virtue of her profound insight into consumption trends in the primary market.

In the past ten years, today’s capital has consistently supported good shops. However, today’s substantial reduction and cash-out of capital undoubtedly reflects investors’ re-evaluation of the future development prospects of good shops.

What is even more worrying is that it is not the first time that a good shop has been reduced by a major shareholder. Starting from March 2021, Gaochun Capital began to reduce the number of good shops by clearance. On November 20, 2022, Liangpin Store announced that three investment companies under Gaochun Capital, namely Zhuhai Gaoyun, Hong Kong Gaoyun and Ningbo Gaoyun, announced that they planned to reduce their holdings by no more than 22.29 million shares (no more than 5.56% of the total share capital), which was only one step away from the clearance.

At present, Gaochun Capital has reduced its holdings of 2,240,021 shares through centralized bidding, accounting for 0.56% of the company’s current total share capital, and the remaining shareholding ratio is only 5%. At the same time, Gaochun Capital also plans to continue to reduce the shares of good shops through centralized bidding from June 28, 2023 to September 25, 2023.

In the face of the reduction of major shareholders and the continuous decline of stock prices, investors’ worries and dissatisfaction are gradually heating up. In an interactive session of investors, a question stands out, that is, whether the company has formulated an appropriate market value management strategy to deal with this situation, and whether the unilateral decline of the stock price has attracted the attention of the company management team.

What’s more interesting is that some investors have further questioned whether the company’s shares were shorted by large-scale securities lending, and whether an investor seminar should be organized immediately to answer all investors’ doubts. Investors also stressed that every minority shareholder is not only a consumer, but also a disseminator of the company’s brand. Therefore, excellent market value management will undoubtedly be the most substantial return to minority shareholders.

However, there are also views that the selling behavior of major shareholders to good shops is not unexpected. As a matter of fact, the challenge faced by good shops is not limited to finding new growth points. The more serious problem is that their competitive defense line in the old business field is not stable, and a large number of emerging consumer brands are eyeing the market share of good shops.

For more reports about this article, we have published it on Hexun Finance APP. The app store searched for Hexun Finance, downloaded and participated in the index guessing activity to win the JD.COM card and the cash prize of 10,000 yuan.

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Recently, a group of mysterious road test spy photos of large luxury cars have attracted wide attention in the circle of car bloggers. Although the vehicle is covered with camouflage, its huge body and powerful gas field are still eye-catching, and its size is expected to be equivalent to that of top luxury models.

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