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Drive ~ let’s go

It’s time for Brother Zhi to eat melon seeds once a week again!

　

Where did you spend 500 million?

AITO asks the new M7 to be officially launched.

Young MPV?

Tucki X9 declaration map exposure

Wuling pure electric "MPV" journey EV listed

High-level intelligent driving is only 150 thousand?

Baojun Yunduo Linxi Edition will be available soon.

Jianghuai QX PHEV officially listed.

　

Not much to say.

Let’s have a chat with you, Brother Zhi.

What new things happened in the car circle this week!

　

　

01 Wuling pure electric "MPV" journey EV listing

Recently, according to the official news of Wuling, Wuling Journey EV was officially listed, with a price range of 145,800-155,800 yuan.

In terms of appearance, Zhige thinks that the appearance of Wuling Journey EV is a bit like an extended version of Wuling van. The front face adopts a closed front grille design and a split headlight group design. The use of horizontal lines on both sides of LOGO highlights the sense of movement and design.

The shape of Wuling Journey EV is like a square box, and the waistlines on both sides highlight the three-dimensional sense of the car body. With unique wheels, it also adopts a suspended roof design, and the whole system comes standard with side sliding doors, which is fashionable and practical. The tail of the car body is relatively simple, and the split taillights are embedded.

In terms of interior, in addition to the basic configuration of the entry-level model, other models also provide leather-like wrapped seats, six-way manual adjustment of the main driver’s seat, ESP body stability control, reversing radar and other configurations, as well as 8-inch central control panel, cruise control and multi-function steering wheel. In addition, the new model will provide four seat layouts: 2-seat window-sealed, 7-seat, 8-seat and 9-seat passenger version.

In terms of power, the maximum power of Wuling Journey EV is 100 kW, the maximum torque is 240 Nm, and the maximum speed is 105 km/h. In terms of battery life, the car uses a lithium iron phosphate battery pack with a capacity of 57 kWh, and the CLTC cruising range is 360 kilometers. It takes 46 minutes to charge 30%-80% in fast charge mode.

Attention, cars:

Wuling’s Journey EV is an electric vehicle based on the Journey fuel version, with a price range of 145,800-155,800 yuan, which is a bit like a large van. It also provides passenger transport version and box truck model, and the application scenarios are very rich, no matter whether it is home or moving bricks, you can choose!

　

02 AITO asks the new M7 to be officially listed.

On September 12th, the new M7 series of AITO Zhijia medium and large SUV was officially launched. A total of five models were launched this time, with the starting price ranging from 249,800 to 329,800 yuan.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system. The success rate of urban elevated import and export is over 99%, and high-speed and urban advanced intelligent driving can be completed without relying on high-precision maps.

The new M7 is also equipped with 27 sensing hardware such as an overhead lidar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With Huawei ADS 2.0 system, it can identify obstacles more intelligently.

The new M7 also gives consideration to comfort. The length of the five-seat car has reached 3338mm, and each position is very spacious. Twelve 20-inch boarding boxes can be put in the trunk. The overall space of the front, middle and rear three rows of the six-seat version can reach 2605mm, and both the six-seat and four-seat models have a lot of room for expansion, and the 1.1-meter trunk can also hold four 20-inch suitcases.

The big five-seat version adopts the "cotton candy" seat, which has the functions of ventilation, heating and massage for four seats, and enjoys six seats with brand-new zero-gravity seats for a better ride experience. The rear cockpit screen can realize multi-device linkage, and the application can be transferred with the touch of the mobile phone, which enriches the entertainment activities of the passengers in the car.

In terms of safety, the welding production line of the new M7 has been upgraded and upgraded, using CBS composite body material, and the body structure is more solid and reliable, which is better than the mainstream models of luxury brands with a level of 500,000 on the market.

In terms of power, it is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates for 4.8 seconds in 100 kilometers, with a comprehensive battery life of 1300km under CLTC condition, a pure battery life of 240km, and a fuel consumption of 5.6L/100km under feed condition. In addition, the drag coefficient of the new car reaches 0.298Cd, which can effectively reduce energy consumption and drive more smoothly.

Attention, cars:

The new car body M7 has been improved in terms of safety and intelligent driving. In addition to better and stronger body materials, the HUAIWEI ADS 2.0 system it is equipped with has made greater progress in intelligent driving technology.

Yu Chengdong said that the upgrade of the new M7 has cost 500 million yuan. Do you think this money is well spent?

　

03 Tucki X9 declaration map exposure

According to the latest declaration information of the Ministry of Industry and Information Technology, we found the declaration map of Tucki X9. It is reported that Tucki X9 will be launched in the fourth quarter.

In terms of appearance, the X9′ s shape is cool, and the design of the closed front face and the matching of the penetrating light strip and the split light group are highly recognizable. There is also a grid grille under the front face, which is very eye-catching.

The side lines of the new model are smooth, equipped with hidden door handles, electric sliding doors and suspended roofs, with clear oblique waistlines on both sides, which is more dynamic and powerful.

As for the rear end, Tucki X9 adopts the design of penetrating lamp group, which is full of science and technology. In addition, the rear window of the new model is similar to the sliding back shape with a large inclination angle. In terms of body size, the length, width and height of the new car are 5293/1988/1785mm and the wheelbase is 3160 mm.

As for the interior, according to the previous pictures, Tucki X9 will adopt family-style design language, with large-size floating central control panel, embedded LCD instrument and double-width steering wheel, which is full of science and technology. It will also be decorated with leather material and special texture, which is more exquisite and advanced than Tucki G6.

In terms of power, the new Tucki X9 will be available in single-motor and dual-motor versions. The maximum power of the single-motor version is 235kW, and the maximum power of the motors before and after the dual-motor version is 135kW and 235kW respectively. The battery is a ternary lithium-ion battery of Zhongchuang Singapore Airlines.

Attention, cars:

The new Tucki X9 does not follow the steady and mature style of traditional MPV in modeling, but aims at the young MPV market and is made with a younger and more scientific design language. Diving, come out and comment on the value of this young MPV ~

In the increasingly competitive MPV market, in addition to appearance, pricing is also very important, and Zhige will continue to pay attention to it for everyone.

　

04 Baojun Yunduo Linxi Edition will be available soon.

According to the official news of Wuling Baojun, Baojun YunLinxi Edition will be listed on September 26th. The Linxi version was mainly upgraded in intelligent assisted driving, and was jointly built by Baojun and DJI Vehicle.

This edition of Baojun Yunduo Linxi is equipped with "Linxi Zhijia 2.0" jointly built by Baojun Yunduo and DJI Vehicle. It will be equipped with 8 megapixel inertial navigation binocular camera, 4 panoramic cameras and 1 rear monocular camera.

The new car will cancel the high-precision map and use the "global map-free" mode instead. The high-speed intelligent navigation function can be completed through BEV perception and vehicle navigation information.

The cross-floor memory parking function supports the route memory of indoor, outdoor and cross-floor scenes, supports starting at any position of the memory route, and can support the memory of parking routes up to 1km, and can remember up to 10 parking routes. The tracking and reversing function can return to the starting point with one key, and the effective distance of tracking and reversing can reach 100m m.

It is worth mentioning that the new car is also equipped with "the only one in its class" 0-130km/h full-speed intelligent driving assistance, and the lever can be turned on. The official said that it can realize intelligent driving functions such as intelligent congestion response, intelligent obstacle avoidance and intelligent lane change with one-button lever.

In terms of appearance, Baojun YunYunLinXi Edition is the same as the previous models, with round and full vehicle shape, closed front face design, split headlights with through daytime running lights, simple and exquisite. The side door handle is hidden, and the tail is equipped with through taillights and duckling tail rear spoiler. The car comes standard with multi-function electronic arms, four-way steering wheel adjustment, 8.8-inch instrument panel and 15.6-inch central control panel.

In terms of power, Baojun Yunyun has 360km and 460km battery life to choose from. The whole system comes standard with a 100kw high-power motor with a peak torque of 200Nm. In terms of charging, Baojun Cloud supports fast charging and slow charging.

Attention, cars:

Baojun Yunduo has sold well since its listing, with outstanding value and high cost performance. The Lingxi version launched this time does not talk about "martial arts", but has been upgraded in intelligent driving, with functions such as high-speed intelligent navigation assistance, cross-layer memory parking and tracking reversing.

At present, what we are most looking forward to is its price. According to the official information, the price of Baojun YunLinxi Edition will be 150,000. What do you think is the appropriate pricing?

　

05 JAC QX PHEV officially listed.

On September 15th, JAC QX PHEV was officially launched, and it was positioned as a compact SUV with a price of 129,900-149,900 yuan. The new model is a plug-in hybrid version of Sihao QX, which basically continues the design of Sihao QX.

Jianghuai QX PHEV adopts the aesthetic design concept of "intelligent universe", and its overall style is calm and atmospheric, with split headlight design and through LED strip, which is highly recognizable. The large-size borderless transverse grille has a more sense of design than Sihao QX.

On the side of the car body, JAC QX PHEV adopts double waistline design, with black skirts decorated on both sides, which highlights its layering and sportiness. In terms of body size, the length, width and height of the new car are 4605/1890/1700mm and the wheelbase is 2720 mm.

In terms of the rear end, the new model adopts a penetrating taillight design, and a number of horizontally parallel lines are matched with black decoration, which also makes the rear end more layered and reflects the simple theme style of the atmosphere.

In terms of interior, JAC QX PHEV adopts an embracing cockpit design and is equipped with a 12.3-inch dual screen, which can achieve good visual effects and is highly scientific and technological. Huawei, Tencent and Iflytek cooperated to build an intelligent interconnection system, which supports multi-functional voice interaction functions such as navigation, entertainment and information.

In terms of power, the new model is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, which provides an economical, standard and sporty three-speed driving mode. Under CLTC working conditions, the pure electric cruising range can reach 120km, the comprehensive fuel consumption per 100 kilometers is only 1.53L, and the maximum cruising range can reach 1300km.

Attention, cars:

As the brand’s first new energy plug-in hybrid vehicle, JAC QX PHEV is both practical and comfortable, but also more environmentally friendly and fuel-efficient. Overall, the performance of this car is still good, and the configuration is full of sincerity, but it remains to be seen whether it can win the share in the highly competitive compact SUV market.

Compared with Sihao QX, Jianghuai QX PHEV is more economical. There is little difference in appearance, but it is more fuel-efficient and smarter. Are you excited about the price of 129,900 yuan?

　

　

All right! Brother Zhi, that’s all for this week.

Hot smell of rims, said the baggage and take the journey!

If you still want to eat melon seeds together

Remember to pay attention to the wisdom and drive.

　

　

A few days ago, the Equation Leopard spring conference I believe everyone paid attention to. The Equation Leopard family made a collective appearance, bringing new models such as Leopard 8, SUPER 3 and SUPER 9, which really made people feel bright.

(Note: The following figure is from the official release of Equation Leopard)

Like the equation Leopard Leopard 5, it is actually very familiar, and the popularity on the Internet has been very high. It is different from the traditional hard-core off-road based on oil, and adopts a special off-road platform for DM-o hybrid, and the overall drive is mainly electric. Driving in the city or taking it off-road, you can get a good experience. In terms of power, the comprehensive power of the system is 505 kW, the comprehensive torque is 760 Nm, the acceleration of 100 kilometers is 4.8 seconds, and the fuel consumption of 100 kilometers is 7.8 liters. In terms of chassis, CTB technology is adopted, and there are also versions equipped with cloud -P system. In terms of interior, it is equipped with Divare audio, refrigerator, fragrance, co-pilot screen, etc., which has a strong sense of science and technology. In terms of dynamic experience, the acceleration ability is the strength of this car. In the hybrid mode, the connection between oil and electricity is relatively smooth, and the feeling of pushing back deeply on the accelerator comes quickly. Chassis training is mainly comfortable, urban driving is relatively comfortable, and non-paved roads do not feel too much impact. Handling is not the strong point of this car. The highlight of Equation Leopard’s spring conference is actually the appearance of several new models.

Equation Leopard 8 is a hard-core off-road vehicle with a larger size, which is indeed stronger than Leopard 5 in the gas field. In terms of appearance design, the starship style design idea is adopted. In the front part, the energy shield type middle net is used, and the flying wing light groups on the left and right sides are also quite shiny. The snap-on front bumper under the lock adds a lot of mechanical feeling. There is a tough style of metal cutting on the side of the car body, with clear front and rear shoulder lines, thick C-pillar, hidden door handle and fashionable suspended roof. Energy propulsion taillights and planetary ring spare tire covers are used at the rear of the car body. In terms of face value, Leopard 8 is still very hard-driving, and there are also some bright spots in the details. In terms of product planning, Leopard 8 will be listed in the third quarter of this year, and the price may be more than 500,000.

SUPER 3 is the concept version of Leopard 3. The new car is a small hard-core SUV product, which means a bit of personality. The new car has a certain futuristic appearance, such as the luminous logo, the intelligent interactive screen under the logo, the drone on the roof, and the electronic exterior rearview mirror. Visually, the SUPER 3 mecha style is obvious, the body lines are prominent, and there is a feeling of wearing armor. In terms of details, the front and rear light groups use double-layer lines, the door handle is hidden, and the tires and rear spare tires use all-terrain tires. In terms of chassis, the official used the term "Star Wars chassis", and personal understanding may give consideration to both mechanical quality and driving texture. In terms of product planning, Leopard 3 should be officially released at the end of this year or early next year, and the price is expected to be above 250,000.

There was a big surprise in the egg part of this conference, that is, the appearance of SUPER 9, a two-compartment car without a roof. At present, it is also a concept car. As for the name of the later production version, it has not been announced yet, and it may be called Leopard 9. The new car is designed with a suspended double-wing door, with a low body and nine air ducts, which creates a good sense of performance. The headlight group is very sharp, and the rear taillight adopts the design elements of the equation leopard logo. The wheel adopts a nine-spoke hub with central locking. In the interior part, there are some design elements of the space capsule. The framework of the instrument panel in the car is made of carbon fiber, and the suspended large screen is combined with the leather and metal texture in the car, which has a sense of science and technology and is not short of mechanical elements. The lightweight seat with carbon fiber skeleton is really critical for a Speerster sports car. In terms of product planning, the new car will be officially released in 2025, and there is not much information about the price. However, from this shape and materials, guessing may be more expensive than looking up at U9.

After the press conference, Xiong Tianbo, general manager of Equation Leopard Auto, also appeared in the live broadcast room of Equation Leopard Friends, and exchanged views with you on the design, technology and products of the models unveiled at the press conference. According to Xiong Tianbo, the Equation Leopard sports car line has been completely planned. Personally, I guess that more than one sports car may be launched in the future. Regarding SUPER 9, the production model will largely continue the design of the concept car. Regarding SUPER 3, in addition to drones, future production models may have more playable configurations. Regarding the sales of Leopard 5, Xiong Tianbo said that the order performance is still very strong.

In the end, the spring conference of Equation Leopard really brought a lot of futuristic new car design ideas, which is in line with the positioning of Equation Leopard’s professional personalized brand. Personally, I still expect the production versions of SUPER 3 and SUPER 9 to be launched earlier. I don’t know what you think of the launch conference of BYD, where the whole family of Equation Leopard presented their gifts. # Equation Leopard Britney Spears Appears in Leopard Friends Live Room #

Original Ma Xiangyu Independent Fish Movie

It is said that domestic martial arts have declined.

The reason is simple, there is no successor.

After the death of Jin Yong’s pen-sealing Gu Long, its heyday was gone.

The most popular martial arts works on the market, whether literature or film and television, are under their shadow.

However, in recent years, a novel has emerged, which makes people feel the true rivers and lakes and the true martial arts.

So that since the announcement of film and television three years ago, it has been receiving much attention.

Some people are worried that it will be smashed and the original work will be destroyed;

Some people can’t wait to stay up late to brush the drama.

This is the one that just started broadcasting-

The Legend of Fei

The original work "There are bandits" has a very high popularity and reputation.

Douban score is as high as 8.8, which is rare in similar works.

Adapted into film and television, it is naturally sought after.

It’s a hot search reservation for several days in a row.

Zhao Liying plays the heroine Zhou Fei.

This is her latest work after "Know No" after two years.

YiBo, as the male host Xie Yun.

This is another costume drama after The Untamed.

There are also new generation actors such as Zhang Huiwen, Chen Ruoxuan and Kyulkyung;

And Hu Bing, Geng Le, Che Xiao and other powerful actors from Mesozoic era joined in.

Especially when I saw Dong Xuan and Zheng Xiaodong, many netizens called Ye Qinghui directly, and "the plain question and the breeze continued for a while."

The director is Wu Jinyuan from Hongkong, who is a good hand at filming costume dramas.

You may be unfamiliar with this name, but you must have seen his masterpiece-

The Legend of the Sword and the Chivalrous Man, The Chivalrous Man and the Plum, The Search for Qin … are all classics.

The most attractive part of the original work is the structure of the world outlook and a new interpretation of the rivers and lakes.

When the characters are visualized, the mighty rivers and lakes will be presented more intuitively.

There are disasters and wars in the rivers and lakes.

In order to shelter innocent people, old and young who were injured in the war.

Zhou Fei’s grandfather (Hu Bing) retreated to the border of Hunan and built a cottage.

This stronghold is formed by forty-eight sects in the Jianghu, and it is called Forty-eight Village.

Isolated from the world, Zhong Ling is beautiful, and everyone lives and works here.

Many years later, the position of the master of the cottage was passed on to his daughter, that is, Zhou Fei’s mother (Che Xiao).

The boss is a tiger mother, very strict.

Even if Zhou Fei (Zhao Liying) is talented, he is the best martial arts among the younger generation in the village.

And I never praised her.

Being left out in the cold since childhood, Zhou Fei was grumpy and aggressive when he grew up.

What she didn’t know was that the reason why her mother did this was to better temper her.

My mother knows very well that Forty-eight Villages can’t be a safe haven for Zhou Fei’s life.

I just didn’t expect that this day came earlier than I thought.

Before Zhou Fei left the stockade, her mother taught her the unique skill "snow-breaking knife":

"You look good, I only teach it once. If I ask again later, I don’t know when I have leisure time. 」

Although Zhou Fei doesn’t have the ability to never forget anything, he only caught the key after reading it once.

As a martial arts drama, the link of "martial arts" cannot be vague.

The Legend of Fei’s action design and martial arts scenes are worth mentioning.

Weitao Chen, a famous Hong Kong martial arts instructor, was invited.

The martial arts movements in the works such as Legend of the Sword and the Chivalrous Man, Painted Skin and Double Pride are all from his hands.

The movements he designed are changeable in style, which can be hard to bridge and hard to horse, but smart and elegant to retreat.

The VIA used by the main character in the play can be rotated 360 degrees.

You can also make all kinds of difficult movements in the air.

Weitao Chen’s sword drawing action designed for the role of Zhou Fei is drawn from the side.

This will give her a head start in the fight.

Originally, I was worried that Zhao Liying was not strong enough to do this action well.

When I arrived at the scene, I found this worry completely unnecessary.

Every blade-swinging action is well organized and can control the body well.

YiBo has the basic skills of hip-hop and motorcycle, so he is also adept at lifting Weiya to complete his movements.

The difference between The Legend of Fei and traditional martial arts is that women are no longer regarded as the foil of Jianghu.

It is a female martial arts.

It can be regarded as the growth history of a generation of female Xia.

Growth runs through the whole play.

The first lesson of Zhou Fei’s growth was what she learned from her father: parting.

This starts with the man Xie Yun (played by YiBo) breaking into the Forty-eighth Village.

Entrusted by others, he came to see Zhou Fei’s father, Zhou Yitang.

I hope to ask him to come out of the mountain again and sit in Anping Army.

Zhou Yitang retired from the Jianghu long ago and settled in the cottage with his wife and daughter, but he decided to leave for the sake of national justice.

Zhou Fei wanted to go down the mountain with his father and stay with him to protect him.

But I found that my martial arts were limited and I couldn’t even protect myself.

For her father’s departure, Zhou Fei was reluctant, but she also learned to accept the difference.

And people grow up in separation.

After half a year, Zhou Fei’s martial arts became more refined.

Challenge the tractor array again, and then passed the test of Xiushantang, and won the opportunity to go down the mountain.

On the mountain, under the mountain, outside the village, there are two worlds.

A magnificent picture of rivers and lakes begins.

Just then, a task fell on her head.

Many Wulin people disappeared in secret, including the people of Forty-eight Villages.

It turned out that the second owner of Huojiabao distributed heroic posts under the guise of birthday.

Then imprison the Wulin people who came to the underground dungeon and force them to join Huojiabao and recognize him as the leader.

Zhou Fei accidentally fell into the black prison of Huojiabao by mistake.

I didn’t expect to meet Xie Yun here after a long time.

At the beginning, Xie Yun felt guilty.

He thinks it is because of himself that Zhou Fei’s father and daughter are separated.

But now is not the time to catch up.

Zhou Fei has more important things to do-

Try to save the people who are under house arrest in the black prison of Huojiabao.

The first time I went down the mountain, I had zero experience in Jianghu, but I was carrying such a heavy responsibility.

Zhou Fei can only rely on intuition.

Steal the antidote and detoxify everyone.

Xie Yun found that there was black powder in Huojiabao, which could explode at any time.

He advised Zhou Fei not to mind his own business: "Which is more important, life or confession?". 」

Zhou Fei said categorically, "It is important to explain. 」

This is another lesson in Zhou Fei’s growth: a promise is made, and mountains are unimpeded.

She didn’t forget the mission of this trip down the mountain, that is, to give an account to Forty-eight Villages.

Commitment is more important than life, so we are willing to give our lives.

In the end, Zhou Fei and Xie Yun successfully rescued the imprisoned Wulin people.

After the Battle of Huojiabao, the two became friends of life and death.

For Zhou Fei, the first pass down the mountain was well done.

But she was not happy about it.

Because seeing the world at the foot of the mountain, people are in dire straits.

She said to Xie Yun:

"I didn’t expect the world at the foot of the mountain to be like this. Yesterday, I was still frustrated that I was too far from the strong. Today, when I entered the city, I saw so many refugees leaving home. Alas, this world is beyond the control of warriors. 」

This is probably the meaning of growth:

Compared with overcoming external difficulties, inner awakening and transformation are more precious.

The beginning mentioned the decline of martial arts.

In addition to the absence of Jin Yong’s Gu Long, there is actually another reason:

In this way, the fantasy-fixing mode has been upgraded to seize the market, and the chivalrous culture has lost its roots.

This era emphasizes "being yourself" more than "being a hero".

Young people are forced by life to become plain laymen, trying to live tactfully, while the latter gives people a feeling of naivety.

It seems that we haven’t seen the heroic chivalry between the streets and the unrestrained elegance between the mountains and rivers for a long time.

What The Legend of Fei has built is still the distant Jianghu.

What is unique is that a female character is chosen as the protagonist.

The rivers and lakes are stormy, and Zhou Fei, who was once carefree, was forced to get involved.

The audience followed her to wander the rivers and lakes, and they learned from each other.

Witnessed that Zhou Fei grew up from a novice in the Jianghu and eventually became a respected woman.

There are hills and valleys in the chest, which immediately shake the mountains and rivers, and there is no shortage of tenderness, demure and dignified.

Then through Zhou Fei’s growth, he brought out the common growth of other characters around him.

They are a group of people who represent the young power in the Jianghu.

Xie Yun once said to Zhou Fei, "Jianghu needs a successor, so you are born. 」

Just like a flower dies, there is always a glory.

A new generation of people in the Jianghu have grown up, and they want to keep the flowers blooming.

In the process of growing up, Zhou Fei and Xie Yun naturally developed love.

CP was not deliberately formed in order to force sugar distribution.

This feeling, it is natural.

And what they have been searching for all their lives is nothing more than the true meaning of the word "Xia".

As early as when Zhou Fei went down the mountain to kill the first person, she was deeply aware of:

Knives can kill people as well as save people.

One thought is good, and the other is evil.

No matter how advanced the martial arts are, it is useless to be invincible if you lose your chivalrous heart.

"I just know today, the word hero, what a mission. 」

The so-called "Xia" is not about how many people he defeated, but about how many people he saved.

The real strength lies not in Wen Cheng, nor in military skill, but in the heart.

As early as before the mountain, my mother said to Zhou Fei:

"Ghosts and gods are outside Liuhe, and people walk in the world. Why can’t you believe that this knife in your hand can be invincible? 」

Jianghu is not just about fighting and killing, blood shed.

Jianghu is a journey, but also a growth.

And the ending of growing up, at the beginning of the first episode, has been written down:

"One day, you will cross the silent Mojiang River and leave the old paradise surrounded by mountains.

You will witness countless insurmountable mountains toppling one after another, and the insurmountable sea drying up into fields.

Your fate hangs on the tip of the knife, and the tip of the knife must move forward forever. 」

This is probably the charm of martial arts.

And our time needs, pure domestic martial arts.

The full text is over.

Original title: "Long time no see, domestic martial arts"

Read the original text

This time, Huawei finally aimed at a million luxury cars.

Not long ago, HarmonyOS Zhixing and Jianghuai Automobile launched the first product:Zunjie S800.

Different from the rest of the "Huawei Four Realms", as soon as Zunjie was born, it filled up the suspense stunt.

At the booth of Guangzhou Auto Show, the exhibition area of Zunjie was surrounded by a circle of "shady", which was very mysterious. Only invited visitors could go in and shoot.

Even if you are lucky enough to get the invitation from the distinguished circle, visitors need to sign a series of "5 million-worth" confidentiality agreements before they can go in and take pictures casually, and the mystery is directly filled.

At last week’s Huawei conference, this mysterious venerable world finally took the stage as the "One More Big Thing" finale of the conference, which was amazing.

As the highest-end car in Huawei’s "Four Boundaries", Zunjie S800 has the confidence of being unfamiliar with luxury cars such as Rolls-Royce and Maibakh.

Although there is no accurate pricing, Yu Chengdong also "spoiled" the pricing of Zunjie at the end of the conference, ranging from 1 million to 1.5 million. If you book on the spot, the light deposit will start from 20,000 yuan.

But beyond the gimmicks, can the inner nature of the Zunjie really stand up to positioning?

01

Why does the honorable world under the "shady" sell for 1 million?

At the Guangzhou Auto Show, every audience invited to enter the "shady" world of honour came out with a mysterious smile.

-this car is too distinguished to look at.

In terms of naming, S800 has nothing to hide. Since the highest end of Maibakh is called S680, the Zunjie will be "bigger" than you.

In terms of appearance, Zunjie is full of luxury. Although many young bloggers think that its design is "old-fashioned", they have to admit that,In terms of appearance benchmarking, Zunjie is simply a one-shot fight.

The size of the vehicle is 5.5 meters long, 2 meters wide, 1.5 meters high, and the wheelbase is as high as 3.37 meters. It is full of domineering on the road and directly targets the "ceiling" of the D-class executive car.

In terms of design details, Zunjie pays attention to a "harmony between heaven and earth".

Among them, the "sky" part naturally marked the starry roof of Rolls-Royce, but Zunjie added it to the door handle and became a "hand-picked star".

In the design of headlights and taillights, Zunjie has also implemented the design element of "starry sky" with full details.

As for more design details, Yu Chengdong said that he would slowly disclose them in the future.

In terms of power, Zunjie S800 has confirmed that it will be a hybrid model with 3 motors. It seems that the bosses who buy millions of luxury cars also have endurance anxiety and a restless heart.

Of course, in addition to benchmarking Rolls-Royce in appearance and interior, Zunjie has to show some "housekeeping skills".

As the main intelligent new energy vehicle, science and technology must be the most "luxurious" inside of Zunjie.

Zunjie follows the concept of the Sixth Generation Machine, and uses the latest Huawei "8S" design standard, which shows Huawei’s closet strength in cruise, mobility, information perception, privacy, network connection, AI, active protection and reliability.

Huawei’s most advanced "Turing II Long Xing Platform" is also said to be "the first to create a century-old chassis structure", which directly refers to Bentley’s hard work.

In terms of intelligent driving that everyone is concerned about, Zunjie directly piled up the materials and gave L3-level autonomous driving technology.

You know, in the field of autonomous driving, L2 to L3 levels are the watershed of intelligent driving from "human intervention" to "unmanned intervention".

Although the domestic autonomous driving authority is only open to L2 level, Zunjie boldly declared L3 this time to tell the market that we already have L3 strength, just waiting for the policy to be opened!

The courage of this "leading version" has to be said to be very Huawei.

Of course, the 1 million to 1.5 million and 20,000 down payment from the venerable world are also showing their dignity everywhere.

The market reaction also proves the "success" of Zunjie from the side.

48 hours after opening the reservation, Zunjie received an impressive record of 2,108 orders. You know, in 2023, Rolls-Royce sold 1,600 units in China.

Yu Chengdong’s dream of "turning over a lot of work" seems to be in progress.

02

Can JAC support Huawei’s high-end dream?

Since its appearance, the distinguished circles have disputed and ordered Qi Fei.

In fact, we don’t doubt Huawei’s ability to hack into high-end, but we are worried about another "dad" in the respected world.

After all, before Zunjie, JAC had little experience in manufacturing top-end vehicles.

Jianghuai Automobile, founded in 1964, is the "eldest son" of Anhui automobile industry.

Like other old-fashioned domestic cars, JAC started from trucks and slowly transformed into passenger cars until the 1980s.

Without the assistance of foreign capital, JAC completely developed and designed the first special chassis for passenger cars in China in the 1980s, which reached a milestone in the history of China’s automobile industry.

In the next few decades, Jianghuai has been developing both trucks and passenger cars. Not only did it cooperate with Hyundai for a short time, but it also developed many independent models.

Among them, the most prestige is Ruifeng commercial vehicle launched by Jianghuai. Because of its excellent quality, it has become the first choice for national government agencies to purchase MPV models.

However, in the era of new energy, Jianghuai is also in crisis like other car companies.

In 2013, Jianghuai Automobile was exposed by CCTV 315 because Tongyue model was suspected of cutting corners. Since then, Jianghuai’s reputation and reputation have plummeted, and original models have stopped developing. In the end, they can only rely on OEM business to continue their lives.

Jianghuai’s attempt at new energy vehicles is also superficial. After making several water testing works, there is no movement anymore.

Fortunately, in 2016, Jianghuai ushered in a savior:Weilai automobile

At that time, Weilai, who had just started to build a car, was worried because he didn’t have the qualification to build a car, and Jianghuai Automobile was anxious because of outdated business.

Coincidentally, the two companies hit it off, Weilai came out to design and Jianghuai came out of the factory, which jointly propped up the first half of Weilai Automobile.

In order to promote Jianghuai, Li Bin even claimed in an interview that "Porsche’s factory is definitely not as good as Jianghuai’s factory." Caused a lot of controversy.

In addition to Weilai, JAC and Volkswagen jointly established "Volkswagen JAC" and launched the brand "Volkswagen Sihao", but compared with Weilai’s success, Sihao’s existence is very thin.

Generally speaking,Weilai, as a brand that hits the middle and high-end among the new forces, has brought rare experience in manufacturing middle and high-end new energy vehicles to Jianghuai.

And this may be that after Jianghuai and Huawei held hands, the first model hit the bottom of the 1 million luxury car.

At the press conference of Zunjie, Xiang Xingchu, chairman of Jianghuai Automobile, said:Everything is for the respect, for everything in the respect!

It seems that in order to hold Huawei’s thigh tightly, JAC has done its best.

As far as the current situation is concerned, Zunjie has made a good start for the cooperation between Jianghuai and Huawei, but whether it can "surpass Celes" depends on the future performance of Zunjie.

03

"dismembering" BBA, respecting the world is the most cruel knife.

A few years ago, domestic new energy vehicles were still called "toy cars and old people’s music".

The market’s expectation of new energy vehicles is to buy them back for daily transportation. As for track racing, hard-core off-road and business use, they are basically the world of traditional oil vehicles.

But in the automotive field, high-end means the right to speak.Therefore, for domestic car companies, this "hard battle" has to be played.

In less than a few years, domestic car companies have launched an impact on the site of old oil cars from various fields.

BYD’s hard-core off-road looks up to U8, and its target is the luxury off-road vehicle series represented by Mercedes-Benz G Class and Land Rover Range Rover.

Looking up at U8 with a price of 1.098 million yuan is also BYD’s "technology master". It is equipped with a unique Yunqi body control system and can literally go up the mountain and down the river, which is very hard-core.

Perhaps it is expected that U8′ s sales are declining, but its purpose has actually been accomplished: as the first new energy brand to hit the "solid position" of traditional oil vehicles, it will show the potential and strength of new energy vehicles at all levels.

In terms of track racing, although there are many players, Xiaomi SU7 Ultra can be said to be the best-known and best-performing.

The ordinary version of Xiaomi SU7 is full of competitive elements, whether it is a streamlined body, a "ten-second real man" model, or Lei Jun’s own "racing driver" marketing, all of which are promoting the "track model" Xiaomi.

When Xiaomi SU7 Ultra came out with the fastest four-door car in New North, it also marked the official entry of domestic new energy vehicles in the competitive field.

After the hard-core cross-country and track racing were all disrupted, Zunjie S800 hit the "last fortress" luxury administrative field of oil trucks.

This summer, Huawei has cooperated with BAIC to launch the Luxury Car Enjoyment S9. Many people will wonder, although the Enjoyment S9 is positioned lower than the Zunjie S800, it will not be "internal friction" if it is fired twice in the luxury car in less than half a year.

In fact, from the perspective of product positioning, respect and enjoyment are actually two different beings.

Many netizens believe that the significance of Zunjie S800 is actually more like the Mate XT three-fold mobile phone launched by Huawei this year. It does not seek to sell well, but it must appear to "blow up" the market.

The enjoyment of the world is to assume a positioning similar to Mate 70, which is more biased towards the mainstream market.

However, whether domestic new energy vehicles are "really luxurious" or "high-end" depends on the precipitation of the market and subsequent feedback.

Domestic new energy has the strength of European luxury cars, but the time behind luxury cars still needs to be precipitated and accumulated to overturn.

After all,Subversion can’t be achieved overnight, but at least you have to make a beautiful start.

On December 18th, Chongqing Changan Automobile Co., Ltd. issued an announcement on the disposal of land and house assets of Yubei factory and the signing of the expropriation agreement. According to the announcement, Changan Automobile intends to sign the Agreement on Expropriation of Houses on State-owned Land in Yubei District of Chongqing with the Housing Construction Committee of Yubei District. It is estimated that the total amount of compensation for this expropriation is RMB 2,558.18 million, and the final compensation amount is subject to the expropriation agreement formally signed by both parties.

Due to the need of public interest, according to the Regulations on Expropriation and Compensation of Houses on State-owned Land, Regulations on Expropriation and Compensation of Houses on State-owned Land in Chongqing and Detailed Rules for the Implementation of Regulations on Expropriation and Compensation of Houses on State-owned Land in Chongqing, the People’s Government of Yubei District of Chongqing plans to expropriate the land, overground houses and related ancillary assets of Chongqing Changan Automobile Co., Ltd. (hereinafter referred to as "Changan Automobile") located at No.579 Airport Avenue in Yubei District of Chongqing. The expropriation department is housing and urban and rural construction in Yubei District of Chongqing.

Changan Automobile held the 33rd meeting of the 9th Board of Directors on December 17th, 2024, and deliberated and passed the Proposal on Disposal of Land and House Assets of Yubei Factory and Signing the Expropriation Agreement, agreeing that the Company and the Housing Construction Committee of Yubei District should sign the above agreement.

It is reported that the assets expropriated this time are the land, above-ground houses and related ancillary assets of Changan Automobile located at No.579 Airport Avenue, Yubei District, Chongqing. There are 100 assets in total, of which the building area is about 239,800 square meters, the plot ratio is less than 1 and the land use right area is about 212,300 square meters. By the end of October 2024, the original book value of assets was about 714.79 million yuan, the net book value was about 267.91 million yuan, and the provision for impairment was about 30,000 yuan, with a book value of about 267.88 million yuan.

Chongqing Wanhe Assets Appraisal Real Estate and Land Appraisal Co., Ltd., a third-party agency, was entrusted by the Housing Construction Committee of Yubei District to appraise the expropriated land, overground houses and related affiliated assets. According to the Assets Pre-Appraisal Report (H.W.H.Y. (Chu) 2024 Zi No.002), taking November 21st, 2024 as the base date, the appraisal results of the structures to be expropriated this time were taken as the appraisal conclusion, and the pre-appraisal value was about 49.89 million yuan. According to the Report on Pre-evaluation of Real Estate Appraisal (H.W.H.F.Z. Pre-evaluation (2024) No.005), taking November 21st, 2024 as the base date, the appraisal result of the house to be expropriated this time is based on the income method, and the appraisal result of the land to be expropriated is based on the market comparison method, with a total pre-evaluation value of about 1,963.93 million yuan. The final evaluation value is subject to the official report issued by the third party organization.

The compensation collected this time is a comprehensive compensation fee, totaling 2,558,179,368.29 yuan. Comprehensive compensation fees include housing value compensation fees, single-family early signing incentive fees, guidance incentive fees, single-family scheduled relocation incentive fees, facilities and equipment compensation fees, loss compensation fees for production and business suspension, decoration compensation fees, etc.

ICAR brand, which is independent of Chery New Energy, is specially designed for young people who pursue independence, self-creation and freedom. Its first model, Chery iCAR 03, adopts an unusual "square box" shape and locates a "tidal box electric SUV", which brings a completely different visual experience from the mainstream pure electric SUV. In addition to the excellent face value, what are the highlights of Chery iCAR 03 in terms of core power and intelligence? What is the future market trend? This issue of "Quality Car Selection" will be explained in detail for everyone.

I. Basic Information and Product Highlights

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Chery iCAR 03 has launched six models with the price range of 1098-169800 yuan. Based on the new energy architecture of i-MS multi-element Rubik’s Cube, the new car adopts the unique i-BOX box design aesthetics, and is equipped with a pure electric drive system, providing two-wheel drive and four-wheel drive modes to achieve a balance between performance and energy consumption.

Chery iCAR 03 is equipped with a unique i-ROAD electric four-wheel drive system, which can realize intelligent switching between two-wheel drive and four-wheel drive and real-time distribution of dynamic torque. With the chassis structure of H-arm multi-link rear suspension and hydraulic bushing, as well as 8+X all-road driving mode and three extreme conquest modes, Chery iCAR 03 has all-terrain adaptability and can easily conquer different road conditions.

Chery iCAR 03 is equipped with i-VA four-tone intelligent voice control system, which supports full-scene voice control, navigation, multimedia, car control and other voice commands of about 500+ words. It can be said that the interactive experience is more outstanding. The new car is also equipped with the latest generation of pure vision scheme of DJI in-vehicle intelligent driving. It has a forward-looking 800W binocular camera, does not rely on laser radar and high-precision maps, has the ability to identify any kind of obstacles and road perception without learning in advance, and can realize high-order auxiliary driving functions such as high-speed NOA, urban memory driving, cross-layer memory parking, and tracking and reversing.

Chery iCAR 03 adopts the original all-aluminum multi-cavity cage body design, and the key parts are integrated die-casting structure. The torsional stiffness of the car body reaches 25804 N m/deg, which is 30% higher than that of the traditional steel car body. The battery is made of lithium iron phosphate battery with high energy density, 10mm battery protective armor with sandwich structure, 1000°C ultra-high temperature mica protective upper cover and 6 series aviation aluminum alloy lower shell, which can resist sudden dangers such as stone impact and vertical extrusion of objects. Full-time thermal runaway of BMS can be monitored and warned in real time, and alarm can be given within 5 minutes after thermal runaway to ensure the safety of occupants in the car.

Second, product competitiveness analysis

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Because Chery iCAR 03 adopts a unique "square box" shape and is equipped with a pure electric power system, there are not many models that can directly compete with it at present. With reference to its starting price of 100,000 yuan, looking at the pure electric compact SUV market segment, this paper selects BYD PLUS Glory Edition and AION Y Plus to compare with Chery iCAR 03.

From the price point of view, the entry-level model of Chery iCAR 03 is slightly higher than AION Y PLUS, but lower than BYD Yuan Plus Glory Edition. In terms of the highest selling price, Chery iCAR 03 is also between BYD Yuan PLUS Glory Edition and AION Y Plus. Chery iCAR 03 offers six models with different configurations, including single-motor and dual-motor power. Although the number of models is less than that of AION Y PLUS, it is more than the glory version of BYD Plus, and the power types are more abundant than the other two cars.

Configure the comparison link, and try to select three models with similar prices for comparison. Except Chery iCAR 03 equipped with dual-motor four-wheel drive system, the other two models are single-motor configuration, and their performance is slightly inferior. At the same time, the CLTC pure electric cruising range of the three models has not widened. In terms of other configurations, Chery iCAR 03 is only equipped with basic active and passive safety configuration, and does not provide assisted driving function, while the other two models are equipped with L2-class assisted driving system. Comparatively speaking, Chery iCAR 03 has obvious advantages in convenient configuration and vehicle functions, equipped with electric suction tailgate and keyless entry function for the whole vehicle, and provided four-zone voice wake-up recognition, which is more convenient for daily use.

Third, product quality & service trend analysis

As the first model of a brand-new brand, will Chery iCAR 03 have hidden quality problems? In this regard, we will start with the failure problems of Chery New Energy’s models in the past year, and through the analysis of the failure problems, we will preliminarily predict the development trend of new car quality problems in the future.

According to the data of Chezhi. com, the number of quality complaint fault points of Chery New Energy’s models in the past year is relatively large, mainly from small ant models. Because Chery iCAR 03 is built on the new energy architecture of i-MS multi-element Rubik’s Cube and equipped with the latest pure electric drive system, it can be considered that the probability of the above problems is low for the time being, and the specific situation will not be conclusive until it is used for a period of time.

With the continuous development of China’s automobile market, the level of brand pre-sales/after-sales service and the quality of purchase experience have gradually become an important factor affecting consumers’ final purchase. Therefore, based on the big data of car quality network, we will analyze the common service problems of brands in the past year to provide more objective reference for consumers to buy models.

From the point of service complaints, the number of complaints about "no spare parts" and "selling defective cars" is relatively high. Through further analysis, we can see that these problems mainly come from QQ ice cream and Little Ant.

In terms of measuring the after-sales service reputation of new cars, we will analyze the response of enterprises to complaints from car owners, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of Chezhi. com, the response rate of Chery’s new energy complaints in the past year was 89.2%, ranking in the middle and upper reaches of independent brands in the same period. It can be seen that manufacturers pay more attention to the demands of car owners.

Four, after-sales service policy and network distribution

In terms of after-sales service policy, you can enjoy the lifetime vehicle warranty+lifetime three-electricity warranty+lifetime free rescue (the first private user), and you can also enjoy the free original charging pile+free installation service. (Please consult your local dealer for details)

After the vehicle is purchased, it is bound to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of Chezhi. com, Chery New Energy currently has 161 dealer stores in China, covering 27 provinces, autonomous regions and municipalities directly under the Central Government, with a relatively large number of dealers in Shandong, Zhejiang and Jiangsu provinces.

Summary:

As the first model of independent brand iCAR under Chery New Energy, Chery iCAR 03 has successfully attracted the attention of young consumers with its unique "square box" design and perfect intelligent configuration. In the face of fierce competition in the domestic new energy vehicle market, Chery iCAR 03, which focuses on young and personalized positioning, cleverly avoids the encirclement of potential competitors, opens up a unique market segment, and is expected to lead pure electric SUVs to the new trend.

　　On November 14th, Yin Tongyue (front left), Chairman and General Manager of Chery Automobile Co., Ltd., shook hands with Chairman of the Board of Directors of Chery Rongchuang Group in Thailand after signing the contract. On the same day, Chery Company and Thailand Rongchuang Co., Ltd. held a cooperation signing ceremony at Daoxianglou Hotel in Hefei, Anhui Province, which marked the official landing of Chery Automobile in the Thai market. The initial annual output of Thailand Chery Rongchuang Co., Ltd. is expected to reach 5,000 vehicles, mainly selling Chery QQ and Tiggo. Xinhua News Agency reporter Chen Yuhua photo

　　Xinhua Net Hefei, November 16 (Reporter Chen Yehua) Chery Company and Thailand Chery Rongchuang Co., Ltd. held a cooperation signing ceremony at Daoxianglou Hotel in Hefei on the 14th, and Chery Automobile will be sold in Thailand and other Southeast Asian markets in the form of semi-assembled parts (SKD).

　　According to the agreement, Thailand Chery Rongchuang Co., Ltd. will be the exclusive agent of Chery in Thailand, assemble and produce Chery cars in SKD form, and sell them in Thailand and other Southeast Asian markets under the Chery brand. The company’s initial annual output is expected to reach 5,000 vehicles, mainly selling Chery QQ and Tiggo.

　　Thailand is the largest automobile production and export base in Southeast Asia, and almost all world-renowned automobile manufacturers have factories in Thailand. Thailand Chery Rongchuang Co., Ltd. is a joint venture between Thailand Zhengda Group and Rongchuang Group.

　　It is understood that Chery has established eight factories in seven countries including Russia, Ukraine, Iran, Egypt and Uruguay, forming an overseas production capacity of 150,000 vehicles. Yin Tongyue, chairman and general manager of Chery Automobile Co., Ltd. said: "We plan to have 14 overseas factories and 400,000 overseas sales by 2010, which will greatly enhance the international competitiveness and brand influence of Chery Automobile."

Editor: Jufu

　　Can the capital increase of 800 million yuan help Tengshi, which has suffered losses for many years, enter the blue ocean of new energy vehicle market?

　　Text: Yun Zhu

　　Recently, BYD Co., Ltd. (002594.SZ, referred to as "BYD") announced that it and Daimler Greater China Investment Co., Ltd. (referred to as "Daimler") each increased their capital by 400 million yuan to the joint venture company Shenzhen Tengshi New Energy Automobile Co., Ltd. (referred to as "Tengshi"). So far, Tengshi’s registered capital has increased from 3.36 billion yuan to 4.16 billion yuan, and the shareholding ratio of both shareholders is still 50: 50.

　　As soon as the news came out, there were mixed opinions about Tengshi Automobile’s capital increase of 800 million yuan. Some people thought that this 800 million yuan was Tengshi Automobile’s "life-sustaining money", while others thought that 800 million yuan was not enough for Tengshi to continue to "burn".

　　Both Tengshi Automobile and BYD said in reply to the interview with Business School that through this capital increase, Daimler and Biyatong jointly promoted the upgrade of Tengshi products and services and the expansion of sales and service networks.

　　Tengshi Automobile, established in 2011, is a high-end new energy automobile brand jointly established by BYD and Daimler. Seven years after the Chinese New Year, the development of new energy vehicles in China is in full swing, and Tengshi Automobile is still losing money. When Tengshi really enters the blue ocean of new energy vehicles and realizes profit, it has become the focus of the industry.

　　Ungrounded?

　　It is an indisputable fact that Tengshi Automobile has been losing money. "Business School" reporters checked the sales and financial situation of Tengshi Automobile in the past three years. According to the data, the sales volume of Tengshi Automobile in 2015 was 2,888, in 2016 it was 2,287, and in 2017 it was 4,713. Financially, from 2015 to 2017, Tengshi Automobile lost 570 million yuan, 1.3 billion yuan and 480 million yuan respectively, with a total loss of 2.61 billion yuan.

　　From 2015 to 2017, it was the three years of rapid development of new energy vehicles in China. According to the statistics from China Automobile Association, in 2015, the cumulative sales of new energy vehicles in China was 330,000, in 2016, the sales exceeded 500,000, and in 2017, it was 777,000, which can be said to be "step by step".

　　Compared with the sales volume of the whole new energy vehicle, it is not difficult to find that Tengshi did not enjoy the dividend of the rapid growth of China’s new energy market. Tengshi replied to the reporter: "Tengshi’s products have not only undergone rigorous experimental verification and testing, but also withstood the market test in the fierce market environment. Through market practice, Tengshi has accumulated a large amount of product data and rich experience, which has made sufficient preparations for the development of the new energy automobile industry in the next stage. With the implementation of the national new energy vehicle strategy, Tengshi has taken the lead. While providing consumers with a new green travel experience, it has promoted the development of the pure electric vehicle market in China with practical actions. "

　　Indeed, Tengshi is one of the pioneers of new energy vehicles in China. However, when the new energy vehicles are excellent, the sales performance of Tengshi vehicles is mediocre. Zhang Xiang, an independent automobile consultant, admitted to the reporter that in the past few years, due to the immaturity of battery technology and new energy vehicle manufacturing technology, the rapid growth of new energy vehicles was mainly concentrated in the A0 and A market segments.

　　Tengshi Automobile has been positioned as a high-end vehicle since its birth. In 2016, the price of Tengshi 300 was 369,000-399,000 yuan. If it is purchased in Beijing and enjoys state subsidies and local subsidies, the price will be around 250,000 yuan. At that time, BYD, Jianghuai, Beiqi New Energy and other manufacturers launched new energy vehicles, and the subsidized price was around 100,000 yuan. Most car owners buy new energy vehicles in order to "occupy the number" and "be a spare tire". Positioning the high-end makes Tengshi "ungrounded" and the sales performance is flat.

　　Zhang Xiang believes that with the maturity of new energy vehicle technology and the expansion of the market, consumers have put forward higher requirements for new energy vehicles, and the development of B-class vehicles and SUVs is the general trend. "The price of Tengshi was a little expensive before, and it was close to the price of Tess." Zhang Xiang said.

　　An industry insider who didn’t want to be named visited Tengshi many times. He told the reporter of Business School that Tengshi needs further improvement in human-machine interface, car entertainment and car networking design. For example, during his visit to the store, he found that the salesperson did not know how to monitor the battery status with the mobile App, or the traditional sales logic.

　　When will the break-even line of 200,000 vehicles break?

　　In recent years, new brands in China automobile market have emerged constantly, with ups and downs, and many people have sweated for the new forces of making cars. However, Tengshi Automobile is backed by Daimler and BYD, and it is not "starting from zero" in terms of vehicle development, battery technology and supporting supply chain. Why can’t it escape the "curse" of loss?

　　Zhang Xiang believes that the general law of the whole automobile manufacturing, whether it is a traditional automobile or a new force to build a car, can’t be broken. "The automobile industry is suitable for the law of economies of scale. An automobile manufacturer has accumulated more than 200,000 vehicles before it has economies of scale. After all, it takes a lot of money to build a production line, build four major processes, set up a sales network, and develop products. If the sales volume does not reach 200,000 vehicles, it will always be a loss. “

　　In fact, Tesla, as the representative of the new car-making force, has sold more than 250,000 cars, but this "curse" has not been broken. "In the early stage, Tesla sold one car and lost another, relying on Wall Street to continue investing to survive. After more than 200,000 sales, the financial situation is still not optimistic. "Zhang Xiang said.

　　And the founders of a group of new forces that build cars have always said that building cars is a matter of burning money.

　　"Building a car requires ingenuity, and building a smart car costs money in the first three years. It is impossible to have enough financing in the first three years. I think that even a team with great experience in industry R&D and supply chain will need at least 20 billion yuan to burn the company with products listed and cash income." Shen Hui, founder of Weimar Automobile, said.

　　"Building a car is a very expensive thing, so if a startup wants to build a car, it needs at least 20 billion yuan to prepare, otherwise it will not be done well." Li Bin, founder of Weilai Automobile, once said.

　　At present, Daimler and BYD have invested a total of 4.16 billion yuan in Tengshi. According to the reporter’s rough statistics, Weimar Automobile has accumulated more than 6.6 billion yuan, Xpeng Motors has more than 5 billion yuan, Weilai Automobile has accumulated 14.6 billion yuan in the first five rounds of financing, and LeTV has accumulated 11.3 billion yuan …

　　Although Tengshi is not the highest amount of financing among all the cars, it is obvious that Tengshi’s existing funds are stretched, and it needs "blood transfusion" in the future.

　　"Building a car can’t be done overnight. The automobile industry needs continuous high-input characteristics, which is doomed to be a long-term goal. However, the front load of profit must be based on taking consumers as the core and ensuring the quality of brands and products. In the future, Tengshi will continue to promote the development of new energy vehicles in China with the help of high-quality resources of both shareholders, so that more China consumers can enjoy the green travel brought by Tengshi. " Tengshi said.

　　BYD told reporters that Tengshi’s shareholders have always been willing to provide financial, technical and talent support for its development. This capital increase once again shows Daimler and BYD’s optimism about China’s new energy market, and also recognizes Tengshi’s brand development potential, and releases their confidence in Tengshi’s long-term development to the outside world.

　　In recent years, new forces of car-making have emerged. After visiting auto china in 2018, Shen Jun, managing director of Accenture Strategy, told the reporter of Business School that the biggest change of this year’s auto show was that a number of "PPT" cars were produced in mass production. It can be seen that the market structure has changed. In the field of high-end new energy vehicles, Tesla may be the only competitor in the past, but in 2018, there will be a wave of new competitors, including Weilai, and high-end new energy vehicles launched by traditional automobile manufacturers. "Tengshi welcomes more peers to join this industry, and only more enterprises can better promote the development of China’s electric vehicle industry." Tengshi said.

　　Zhong Shi, a well-known commentator in the automobile industry, believes that whether a car company can make a profit depends on the third car. The first car will become a brand, the second car will consolidate its advantages and test the market heat, and the third car will be mass-produced. Tengshi adopts an "iterative" approach. At present, Tengshi 500 is listed, which is its third car. Facing many new entrants, Tengshi has also entered a critical period that determines success or failure.

　　Start the marketing war

　　According to the announcement, the capital increase of Tengshi shareholders is mainly used for personnel expenses, market advertising expenses, payment of goods to suppliers, repayment of bank principal and interest expenses, vehicle purchase, battery upgrade and testing, and construction of service network.

　　Previously, Tengshi Automobile left a relatively low-key impression on reporters, and there were not many marketing advertisements exposed. In terms of sales network, Tengshi has not many sales outlets, but many prospective car owners have found that Tengshi has been selling at the same store in Mercedes-Benz’s 4S shop.

　　In the retail industry, many small brands often spend a lot of money to live next to luxury brands in order to gain more attention and attention. MK, Coach and other luxury brands have achieved rapid growth in this way.

　　In the automobile retail industry, Tengshi did not "live next to" Mercedes-Benz, but moved directly to Mercedes-Benz’s 4S shop, which on the one hand can expand the terminal quickly and at low cost, so that consumers can contact Tengshi’s products very conveniently; On the other hand, it can enhance Tengshi’s brand awareness and influence, because Mercedes-Benz is one of the most typical representatives of luxury cars.

　　This original intention is good, but Zhang Xiang observed that Tengshi was with Mercedes-Benz and thought that users would think Tengshi was a luxury new energy vehicle, which was acceptable, but not many people paid the bill in terms of sales volume.

　　In addition, in terms of charging pile facilities, Zhang Xiang believes that Tengshi is not as heavily invested as Tesla. At present, the number is not particularly large. The charging pile with Tengshi logo is not open to social new energy vehicles. On one occasion, he charged Tengshi on a public charging pile, and there was also a situation in which the power did not increase but decreased after charging.

　　Next, Tengshi will greatly expand its sales network. Tengshi is inextricably linked with BYD. At present, the general trend of the whole automobile industry in China is "self-improvement". Like Geely, Chang ‘an and Great Wall, BYD is also developing high-end products. Will BYD and Tengshi have the problem of "fighting each other"?

　　In BYD’s view, the positioning of the two brands is different. BYD relies on self-produced Chinese products to form brand radiation. Under BYD’s main body, Tengshi will focus on the demand of China consumers, focus on the research and development of electric vehicle technology, and constantly develop new energy vehicles with environmental protection, energy saving, safety and comfort, and excellent quality. BYD believes that China’s high-end new energy vehicle market is still a blue ocean.

　　Now Tengshi’s problem is how to enter this blue ocean as soon as possible through the continuous improvement of product strength and brand strength.

Recently, the new fraud of "online fraud+offline money withdrawal" is rampant. Xiao An analyzes a real case to analyze this new type of electric fraud case routine for you:

On August 28th, a district public security organ received an alarm from the victim Li, saying:

In July, I met a male netizen who claimed to be a "soldier" on Tik Tok. After a period of chatting, the other party asked Li to help manage an account in an investment and financial platform named "China Aerospace" on the grounds that it was inconvenient to operate due to a task.

1. Asking the victim to help manage the account is a common trick in telecom fraud, such as false investment and wealth management, "killing pig plates", etc. This kind of asking for help is easy to make the victim put down his guard and think that the operation on behalf of him is risk-free. In fact, the real purpose of asking the victim to help manage the account is to let the victim see the financial data with his own eyes, "seeing is believing" and trick him into believing in the "authenticity" of the false investment platform.

During Li’s help operation, he saw that the account had gains and losses every day. On the whole, the gains far exceeded the losses, and the trend of "steady profit" was obvious. So Li believed the netizen’s story and thought that the platform was a good platform that could really bring him benefits, and the psychology of wanting to invest together began to work.

Second, the victim’s "greed for profit" psychology is often used to the maximum extent. Criminals convince the victim to believe the so-called off-line special channels to recharge money by "evading fund supervision, special channels to deposit money, and tax avoidance". Then make up various reasons to induce the victim to go to the bank counter or withdraw money in batches at the ATM, and then give it to the stranger designated by the other party to take it away, causing great losses to property!

Under the further deception of the strange man, Li invited friends to download the platform and "invest" together. The other party then asked Li and his friends to withdraw cash in batches at the bank counter or ATM machine on the grounds of "evading fund supervision, tax avoidance, and recharging through special deposit channels", and handed over more than 1 million yuan in cash to the stranger designated by the other party (the criminal suspect responsible for taking the cash) to take it away.

1. Hide the whereabouts of funds.

2. Save the cost of capital transfer.

It is extremely risky to trust the investment and financial statements of strangers on the internet and then take cash to strangers! ! !

If you are in contact with strangers on the Internet and have the following characteristics, please be vigilant! Nine times out of ten, you have encountered telecommunication network fraud!

In case of strange online communication behavior, please take a look at the key points we have drawn to improve the ability to know and prevent fraud! ! ! If you are in doubt, please go to the nearby public security organ or call the 96110 national anti-fraud hotline for consultation and alarm! ! !

Source: Guizhou Anti-fraud Center

Editor: Ding Pan

First trial: Su Wei

Second trial: Luo Xingmei

Third trial: Luo Hua

Chief producer: Luo Shiming

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Original title: "Anti-fraud warning | Case analysis of the latest electronic fraud means! 》

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At noon on February 22,The krypton car accidentallyOn social mediaThe publicity map of competitor Weilai Automobile was used to promote its pure electric luxury car Krypton 007, which caused extensive discussion.

This incident has greatly increased the discussion of extremely krypton cars among netizens.."The happiness of extremely krypton ET7, you can understand it when you open it",“Xiaobian, do you want to see which car picture is used?"and other comments.Quickly raised the heat of krypton.

The official micro-official subsequently issued a response saying that the editor of the Oolong Department made a mistake and copied the original text 10,000 times.

The day before the social media Oolong incident of Krypton Auto, Krypton officials just celebrated the milestone that the sales of its flagship model 007 exceeded 10,000 vehicles. It took only 56 days for this model to achieve this achievement since it went on the market, so it was extremely confident that its 007 model was crowned as "the king of pure electric cars" and "no short board".

Krypton is currently beingMore attention is paid to the upcoming new Krypton 001 model. It is reported that the new polar krypton 001 will be unveiled on February 27th. Although the appearance has not changed much, the details are mainly adjusted, such as the triangular design under the front bumper, the duckling tail at the tail to enhance the sense of strength, and the triangular design in the fog light area, etc., but the configuration will usher in a comprehensive upgrade.

Highlights of the new car include the adoption of 800V high-voltage platform technology, the configuration of Qualcomm Snapdragon 8295 chip and the 35.5-inch AR-HUD head-up display technology, which is expected to greatly enhance the user experience. In addition, the new 001 may also be equipped with high-end configurations such as dual-cavity air suspension, further strengthening its market position of luxury electric vehicles.

In social media marketing, this mistake of Krypton has undoubtedly aroused widespread concern and discussion. Although this marketing method may attractreproachHowever, it is undeniable that it has effectively enhanced the brand’s popularity.Critics believe that,This incident reflects that Krypton does not hesitate to take marginalized measures in marketing strategy to trigger public discussion and thus achieve the purpose of enhancing brand awareness.

With the upcoming release of the new 001, Krypton seems to be telling everyone in this slightly cold and humorous way: in the race of speed and passion of electric vehicles, even a casual "hand slip" may become an opportunity to seize the headlines. Although this strategy may bring a double-edged sword effect..

But at least for now,The results prove the effectiveness of this hand-sliding. After the incident, Krypton quickly boarded the hot search.