Maibakh incident with the same three-color poncho vest selling creative clothing detonated the market.
Maibakh incident with the same three-color poncho vest hot sale.
Recently, a video about the rights protection of GLS SUV owners in Maibakh by building a three-color canopy on the roof has aroused widespread concern and discussion on social media. This unique way of safeguarding rights quickly attracted public attention, which in turn stimulated the creativity and commercial sensitivity of netizens. Soon after, various kinds of clothes made of this tricolor poncho appeared in the market, including vests, coats, shorts and hats, with a wide price range, ranging from 16.98 yuan to 89 yuan, and the sales volume of some commodities has exceeded 1,000. Maibakh incident with the same three-color poncho vest hot sale.
In response, the merchant confirmed that these clothes were made of the same three-color poncho material as in the rights protection incident, emphasizing that this is a promotion of creative products. Some merchants directly advertised their products as "the same model in Maibakh", revealing that strong market demand led to tight supply. One store sold more than 20,000 pieces in four days, with only 2,000 pieces left in stock, showing a hot-selling trend.
At the same time, this act of safeguarding rights also gave birth to a "chain reaction", which was dubbed by netizens as "car passing car" phenomenon. Different types of Mercedes-Benz cars, such as S-class cars, AMG sports cars and even Mercedes-Benz G, have begun to appear in many places across the country, and they have followed suit, laying three-color tarpaulins on the roof and fixing the edges with yellow and black tape to form a unique landscape.
For Maibakh brand, this rights protection activity initiated by individual car owners may have a negative impact on its brand image to some extent. In view of the high-end and exclusive image that Maibakh has always emphasized, the unexpected association between vehicles and the label of "tricolor tarpaulin" is probably not what the brand is happy to see. How to properly handle this matter and restore consumer confidence in the future will be a big test. Maibakh incident with the same three-color poncho vest hot sale.